Resonetrics Digital Marketing Blog
Hitting Your Target – Improving Your Facebook Ad Strategy
Facebook ads are a key part of your marketing strategy. They’re affordable and quite effective, but there is one question that many marketers share; how do you get your ad seen by the right people??? Finding an audience isn’t a problem- more than a billion users log on to Facebook every day- but finding the right audience can be tricky. That’s why it’s so important to understand the intricacies of creating a targeted ad campaign on Facebook. Organic reach on Facebook is essentially dead, so if...
Making the Most of Your Marketing Budget
You don’t have an unlimited advertising budget, so you want to get the maximum results for every ad dollar you spend. Improving your return on investment (ROI) or return on ad spending (ROAS) is easier than you might think. Here are 4 things to remember before you launch your next campaign: Testing Beats Guessing You’ve done your research. You know who your customers are and what they like, and you incorporate all that knowledge as you build a new ad campaign. But even if you’re absolutely...
What Can YouTube Do for Your Business?
Some business owners are hesitant to jump onto YouTube with both feet. Making videos (well, good videos) takes time and a moderate level of skill. Plus, many business owners are under the impression that YouTube doesn’t do much for their SEO ranking - and if it doesn’t boost your SEO, why bother? Good news!!! You can use YouTube as a very effective part of your SEO strategy, you just have to know the tips and tricks. The methods for improving your SEO on YouTube are a little different than the...
5 Tips to Build a Better Facebook Ad
Marketing is an essential function of every social media platform, but Facebook consistently leads the pack. It’s not surprising - Facebook is the third-most visited website in the WORLD, so it’s no wonder many of the biggest companies spend a substantial chunk of their advertising budget on Facebook. Luckily, Facebook is an equal-opportunity advertising medium. You don’t have to be a billion-dollar corporation to have great success with your social media ads - you just have to know the tips...
How to Write a Compelling Ad
No matter what industry you’re in, you’ve got plenty of competition. So, how do you stand out from the crowd and make sure customers choose your brand? It’s simple, really - you need a great ad. Compelling ad copy is the key to boosting your web traffic and increasing your landing page conversions, and these easy tips will help you write an ad that appeals to your customers and puts you miles ahead of your competitors. Know Your Audience Before you can write a compelling ad, you have to know...
How to Know If Your Ad Is Working
Perfecting your ad strategy takes time. You need to find the content, format, and platform that resonates with your audience and helps them spot your brand in a vast sea of competition. Clicks, likes, comments and shares are great indicators that you’re connecting with your audience, but you can’t rely on them alone. You need numbers-based data to show you when you’re on track and indicate when it’s time to course correct. Luckily, each social media platform comes with its own analytics...
New Year, Better Business
The new year is just days away. You can practically hear the countdown, 10…9…8… Is your business ready? 2022 could be your best year yet, you’ve just got to have the right tools and talent to make it happen. You’ve been working on strategies for the coming year, and no doubt, you’ve got some very big plans. You want to grow your business, bring in more leads, expand your brand, and up your customer satisfaction. A digital marketing partner can help you do it all. A digital marketing partner is...
3 Biggest Benefits of Strong SEO
You already know that SEO is really important, but do you truly know the benefits of strong SEO? There are so many that if I tried to list them all, we’d be here all day! I don’t want to take up too much of your valuable time, so let’s just focus on the 3 major benefits of strong SEO. Great SEO is the Key to Better Brand AwarenessYou can’t grow your business if people don’t know about it! A high search engine ranking improves your visibility and ensures that more potential customers see your...
7 Marketing Mistakes You DON’T Want to Make!
You spend a lot of time and money on your marketing campaigns, and there’s no room for mistakes! Making the most of your marketing efforts if often a matter of knowing what to avoid. Here are 7 major marketing mistakes that can hurt your business: Not Setting Specific GoalsYour marketing goals vary through each stage of your customer’s buying journey, and you should state your intentions for each segment before building your campaign. Know whether you’re trying to connect with customers, build...
3 Signs Your Website is Falling Behind
Your website is the first place potential customers go when they want to learn more about your business, so you need one that makes a great first impression. If new visitors are greeted with a site that’s outdated, slow to load, or difficult to navigate, there’s a good chance they’ll pass on your business and check out your competition instead. We don’t want that to happen, so here are 3 signs that tell you your website might be ready for an update (and what you can do about it!) Your Site is...