Resonetrics Digital Marketing Blog
Why Email Marketing Works
Want to get the most bang for your marketing bucks? Email is the way to go. Email marketing not only builds lasting relationships with your customers, but it also brings the highest ROI of any marketing channel. On average, a well-executed marketing campaign returns $40 in revenue for every dollar spent. That blows SEO marketing ($22.24) and Internet display ads ($19.72) out of the water! But what makes email marketing so effective? It all comes down to 3 factors. Email marketing campaigns:...
How to Choose the Right Platform for Your Marketing Goals
Social media marketing has become the gold standard for most small business owners. Print advertising and other media marketing formats are becoming increasingly expensive, and those prices are often out of reach for smaller businesses. Luckily, social media has given brands an excellent opportunity to expand their reach and build their audiences at a relatively low cost. However, with so many different platforms available, it can be challenging to choose the best distribution channels for...
5 Reasons You Should Add Video to Your Marketing Strategy
Social media marketing is constantly changing, but one trend has remained consistent over the past few years - video is taking over. In fact, last year alone, viewers have watched more than 1 BILLION hours of live video, and that astonishing number is expected to increase in coming years. It makes sense - video has a way of making viewers feel like part of the action. It’s real, in the moment, and it gets people excited about your brand. If you’ve been on the fence about adding video to your...
5 Easy Ways to Upgrade Your Instagram Profile
The home service industry is ALL about looks! You need a marketing strategy that shows off your premier projects and shines the spotlight on your stellar skills, and Instagram is a GREAT place to start. Instagram is a highly visual social media platform, and it’s an ideal choice for artists, tradesmen, and designers who want to show off their talents. If you’re new to Instagram, or if you’re not using the platform to its full potential, here are some tips to help you spruce up your profile and...
The Perfect Gift for Business Owners
The holidays have arrived full force. The halls are decked, and the shopping madness has begun. While you’re procuring treats and treasures for your friends and families, don’t forget about yourself. After all, you work hard - don’t you deserve something special this holiday season? I’ve got the perfect gift idea! It’s not one that you can wrap, but it’s definitely something that will make your life a whole lot easier- a digital marketing partner (DMP)! Sure, it’s not exactly a traditional...
5 Reasons a Digital Marketing Partner is Better than an In-House Marketing Team
Do you want to upgrade your brand’s marketing efforts AND offer a wider array of digital marketing services to your customers? I’ve got great news- you can skip the hiring process and forgo the overhead costs of hiring in-house talent. All you need is a digital marketing partner (DMP). A digital marketing partner is an off-site creative marketing agency that pairs with your business to enhance your digital marketing potential, and it’s MUCH easier than hiring a brand-new marketing team. If you...
You Could Have Had a Better Year…
We’re in the final stretch of 2021 - how’d your year go? Hopefully it was full of growth, new customers, and more money! But even if you had your best year yet, I’d be willing to bet that there’s still some room for improvement. No matter how well you did this year, you could have tackled even MORE if you’d had a digital marketing partner (DMP) on your side. Let’s look at some of the ways your business could have grown with the help of a DMP: You could have made your brand even bigger! Brand...
Grow Your Business with a Digital Marketing Partner
Scaling a thriving business should be easy, right? You’ve built a solid repertoire of great work, and you’ve got a loyal customer base who loves what you do. You’ve got everything you need to take your business to the next level, so why does it seem like such an impossible task? Here’s the thing- when you’re running a successful business, you’re already working at max capacity, and so is your team. In order to grow, you have to have the time and the manpower to take on more clients, bigger...
3 Essential Qualities of a Great Digital Marketing Partner
Your business is completely unique. There are others who do the same type of work, but no one does it quite like you. You understand the nuances of your industry, and you’ve spent years building relationships with your customers. Your clients rely on you and your reputation for excellence, and that’s why it’s so important to find a digital marketing partner (DMP) that truly understands your business. There are lots of options out there, but not every digital marketing agency will be the right...
What’s a Digital Marketing Partner?
Could a digital marketing partner (DMP) be the right choice for your business? Maybe - but first you have to understand what a digital marketing partner actually is! Simply put, a DMP is an off-site creative marketing agency that provides behind-the-scenes marketing support for your company. A DMP can cover your business’s marketing to free up your time and upgrade your advertising efforts, or help you provide a larger roster of marketing services for your customers. The best part of working...