Resonetrics Digital Marketing Blog
5 Ways to Increase Your Brand Visibility
Your home service company is more than just a business- it’s a unique brand with the experience and know -how to make any project a success! But all those great credentials won’t do you much good if potential customers don’t know you exist… Here are 5 easy ways to increase your brand visibility and get your business the attention it deserves: Social Media MarketingWe cannot stress this enough, when it comes to small business marketing, social media is your best friend! You can reach a huge...
7 Do’s and Don’ts for Growing Your Business
When you’re ready for a bigger business, you need a solid growth plan backing you up. We’ve put together an easy list of do’s and don’ts to help you expand your business with ease and edge out the competition! DO: Your research - What do you need to scale your business? Have a growth plan in place BEFORE you launch your marketing campaign. Make sure you have the tools, time, and team you need to achieve the growth you want. Set SMART goals - Whether it’s more customers or more revenue, have a...
Grow Your Business the Easy Way
Ever wondered what is the hardest part of being a business owner? Many entrepreneurs will tell you that growing your business is one of the biggest struggles you’ll face. It doesn’t seem like it should be THAT difficult. After all, you’re smart, highly skilled, and dedicated to making sure you meet (and exceed!) your customers’ expectations. The glowing reviews of satisfied clients ought to be enough to send a steady stream of new leads your way, but here you are waiting around for the phone...
Is Bing Right for Your Business?
Bing has been getting a LOT of attention lately! Microsoft’s search engine has been around for a while, but it has been a bit of a sleeper hit, hiding in the shadows of Google’s world domination. But Bing’s recent rollout of their AI chatbot has been getting lots of press, and it’s making many small business owners take a closer look at the advertising opportunities offered by this powerful search engine. Here are 4 reasons you should think about adding Bing ads to your PPC marketing strategy:...
Is YouTube for You?
We talk a lot about social media marketing around here, but we tend to focus most of our attention on the big 3- Facebook, Instagram, and Twitter because it’s easier to create content that can be cross-posted on multiple platforms. But YouTube definitely deserves its share of the marketing attention! YouTube has over 2 billion active users every month, and its popularity among users is second only to Google. If YouTube isn’t part of your marketing strategy, it’s time to change that! The home...
5 Tips to Build Your List
Every successful small business has it, and every growing business wants it… THE LIST. That vitally important roster of email addresses for clients, past, present, and future that serves as the very foundation of all your email marketing efforts. Small businesses rely on email marketing campaigns for a lot of reasons- they’re easy, they’re effective, and they bring fantastic ROI. In fact, as of 2019, small business owners saw on average a $36 return for every dollar they spent on email...
5 Easy Ways to Get Great Leads
Leads are good, but highly qualified leads are FANTASTIC! Increasing your quality leads can lead to higher, more consistent revenue, and the key to attracting highly qualified leads starts with your marketing. Check out these 5 simple steps to take your lead generation to the next level! Know Your BuyerBefore you can create a winning sales strategy, you’ve got to know who you’re selling to! Creating an ideal client profile is a great place to start. Think about the demographics of your ideal...
Spring Means SALES
Spring is in the air, and that means BUSINESS! As the weather heats up, so does the home service industry. People are eager to do a little spring cleaning and sprucing up, and you want to take advantage of that enthusiasm to bring in new business. Now is a great time to create some special offers that attract new customers and bring loyal clients back for more. Here are 5 ideas for spring sales promotions: Offer a BOGOTime is money, so why not maximize a service call by adding in a bonus...
5 Reasons to Avoid DIY Marketing
When you’re running your own home service business, you can easily fall into the trap of trying to do it all yourself. You probably don’t have an in-house team, or a huge marketing budget, so taking the DIY approach might seem like the most practical option. And while it’s true that doing it yourself can save you money, it can also hold you back. When you’re ready to grow your business, you’re going to have to step up your marketing efforts, and that’s one project you shouldn’t tackle by...
Do You Need a Digital Marketing Partner?
How’s business lately? If you’ve got projects lined up as far as the eye can see and a constant influx of new customers, that’s fantastic - keep doing what you’re doing! But if your steady stream of leads has slowed to a trickle and you find yourself waiting for the phone to ring all too often, it’s time to talk about your marketing… If you don’t have a solid marketing strategy that increases your visibility and helps you cast a wider net, you’re inevitably going to encounter some serious dry...