Resonetrics Digital Marketing Blog
Am I Optimized??
An optimized website can be a powerful tool for your home service business. It can drive more traffic to your website, expand your visibility, and boost the effectiveness of your paid ad campaigns. You’ve probably heard about optimization, but you might still have some questions, like “What does optimization mean?” or “How do I optimize my website??” When you’re ready to optimize, Resonetrics can help, but in the meantime, here are a few tips to get you started! What is...
You’re the Best in the Biz! Here’s How to Prove it.
You know you’re great at what you do, but that’s not enough to get customers in the door! The home service market is littered with competition, and a catchy slogan or memorable logo might not be enough to make your company stand out from the crowd. To attract new customers and crush your competition, you have to prove that you’re the best right from the start. Demonstrating your value isn’t always an easy task, so we’ve got 3 tips that help you show that you’ve got what it takes and then some!...
Do I Need a Lead Magnet?
When you’re focused on growing your business, a lead magnet can be an excellent tool for attracting new customers but be warned - not all lead magnets are created equal! We’ve researched the top attributes of effective lead magnets, and we’re breaking them down one by one so you can create a valuable asset that will bring new leads directly to your door! What is a Lead Magnet?? Lead magnets are a marketing tool that attracts new customers by offering a valuable resource in exchange for their...
The Best Shareable Content for Home Service Businesses
You’ve probably heard a lot about content marketing, but you might not be sure how you can apply those strategies to your home service business. Never fear - Resonetrics is here! We’ve gathered 7 of the best shareable content ideas for home service providers: Give Customers a Sneak Peek!Up the hype before you roll out an awesome new service or life-changing new product. Give your loyal followers a sneak peek at your newest products or services to get them excited and eager to welcome your next...
5 Clever Ways to Drive Customers to YOU!
When you’re ready to scale your home service business, there’s one thing you need more than anything else - new customers! Sure, you’re still relying on your solid foundation of loyal customers, but it’s important to keep your sales pipeline packed with new leads as well so you can ensure a steady flow of income for years to come! Here are 5 clever ways to drive new customers directly to your business: Up Your SEO GameYou’ve heard all about targeted key words, but are you paying attention to...
7 Smart Ways to Make Your Business Stand Out!
In the increasingly crowded field of home service providers, it can be challenging to make your business stand out from the crowd. You and your competition are vying for the same customers, and you’ve got to stand head and shoulders above the rest to command your share of the client pool! Here are 7 simple things that you can do to ensure that your business is leading the pack: Choose Your Niche“Home service provider” is a BIG umbrella! The secret to standing out is to focus primarily on what...
The 3 Keys to Getting Better Customers
Tired of potential customers that aren’t really a great fit for your home service business? Sick of bending over backwards for wishy-washy leads that can’t commit to a plan or bring the budget to back it up? We can help!! Here are 3 great customer engagement strategies to bring the RIGHT kind of leads directly to your door: Know Your CustomerWho are they, what are their problems, and how do you solve them? Mapping your customer journey can be incredibly helpful in understanding what customers...
5 Ways to Increase Your Brand Visibility
Your home service company is more than just a business- it’s a unique brand with the experience and know -how to make any project a success! But all those great credentials won’t do you much good if potential customers don’t know you exist… Here are 5 easy ways to increase your brand visibility and get your business the attention it deserves: Social Media MarketingWe cannot stress this enough, when it comes to small business marketing, social media is your best friend! You can reach a huge...
7 Do’s and Don’ts for Growing Your Business
When you’re ready for a bigger business, you need a solid growth plan backing you up. We’ve put together an easy list of do’s and don’ts to help you expand your business with ease and edge out the competition! DO: Your research - What do you need to scale your business? Have a growth plan in place BEFORE you launch your marketing campaign. Make sure you have the tools, time, and team you need to achieve the growth you want. Set SMART goals - Whether it’s more customers or more revenue, have a...
Grow Your Business the Easy Way
Ever wondered what is the hardest part of being a business owner? Many entrepreneurs will tell you that growing your business is one of the biggest struggles you’ll face. It doesn’t seem like it should be THAT difficult. After all, you’re smart, highly skilled, and dedicated to making sure you meet (and exceed!) your customers’ expectations. The glowing reviews of satisfied clients ought to be enough to send a steady stream of new leads your way, but here you are waiting around for the phone...