Crafting an ad that converts potential clients into paying customers is a tall order! You don’t have money to waste on ads that go nowhere, so we’ve created a simple strategy to help you boost your conversion rate and continue to build a solid foundation of loyal customers. Before you create your next ad campaign, take a look at these easy tips for improving your ad conversions: Compelling Copy is KeyBefore you can convert a customer, you’ve got to get their attention! Start with a strong,...

Email marketing is easy, inexpensive, and incredibly effective! In fact, email may be one of the most efficient tools in your marketing toolbox - but like any other tool, you have to know how to use it! Email marketing is highly targeted. If you want to achieve maximum impact with your email marketing campaigns, you have to craft a personalized message for a very specific group of people that appeals directly to their wants and needs. The more targeted your message, the higher your open rates,...

You see it everywhere you go; people staring intently at their phones. Mobile devices are everywhere, and according to Google, more than half of all internet traffic comes from mobile devices. This means that at least half of your potential customers will be searching for your business via phone or tablet- is your website ready?? Optimizing your website for mobile use is an important part of your marketing strategy. It’s one of the major factors that Google uses in its ranking algorithm, so...

Your customers love you!! They know you do incredible work and provide great value and impeccable customer service, so they happily recommend you to their friends and family. Some of them are even willing to take the extra step to leave a great review on your website, Yelp, or NextDoor. But what if your most satisfied customers could do even MORE for your business? Brand Ambassadors are real clients who love your business and want to spread the word far and wide - think word of mouth referrals...

When you’re ready to grow your home service business, you need a marketing strategy that appeals directly to your target audience - but before you can do that, you have to identify your target audience! Your entire marketing strategy, content, platforms, ads, etc, will be designed with your target audience in mind. That means you need to know who they are, where they are, what they need, and how you can help solve their problems BEFORE you can create an effective marketing strategy. A lot of...

The Resonetrics team specializes in creating digital marketing plans for home service providers. So, what does that really mean?? To put it simply, we devise a customized plan for your business using content, online marketing platforms, advertising, and tech tools to support your goals for your business. When you’re ready to grow your home service business, we create strategies that boost your visibility and brand awareness and implement the steps that bring new leads directly to your business...

You have built one hell of a home service business! You’ve got years of experience, you’re a bold leader, and you’re supported by a team that brings their best to every project. There are thousands of homeowners out there looking for a service provider who does reliable, impeccable, trustworthy work, and the team at Resonetrics would like to introduce you! When you’re busy running your business, it can be impossible to find enough time to devise, develop, and implement basic marketing plans....

Temperatures are heating up and that’s GREAT news for home service providers! As the weather gets warmer and everyone heads outside, homeowners start tackling those projects they’ve been putting off like landscaping, painting, pressure washing, roofing and more. This is the prime time to spread the word about your business and attract a whole slew of new customers. Here are some great ideas to expand your brand this summer: Participate in Community EventsEvents ramp up in the warmer months and...

You have a great website that welcomes customers, shows off your skills, and provides valuable answers to all their questions. Now you just have to figure out how to get customers to visit your site… Many small business owners struggle to boost website traffic, so we’ve put together 10 simple ways to drive more leads to your website! Optimize EVERYTHINGThe more content you optimize for SEO, the higher your business will rank in the search results. Focus on choosing the leading local keywords...

Getting potential clients from the awareness phase to the buying phase can be quite a journey! The more effectively you can tailor your marketing message to meet your customer’s needs in each phase of the journey, the more likely you are to land the sale, AND bring back repeat customers. Creating a customer journey map can be a useful tool to highlight customers’ needs, understand the ways they interact with your company, and predict their buying behavior. Here are the 5 steps you need to know...