Struggling to make your marketing message stand out from the crowd? You’re not alone! The home service provider marketplace is highly competitive, and when you’re offering similar products and services, it can be hard to make your brand stand out. That’s why we’ve compiled 7 easy strategies to make your message loud and clear! Clearly Define Your TargetYou need to know your audience inside and out to create a tailored marketing message that always hits the mark. Understand their needs,...

What do you want to get from your marketing campaigns? More leads? More visibility? More money? If you answered, “all of the above,” you’re in good company! As a home service business owner, you want to make the most from every marketing dollar you spend. You don’t have extra time or money to waste, so you need marketing strategies that bring solid return on investment (ROI) every time. The key to hitting your target every time is to set your marketing goals BEFORE you start devising a new...

With Thanksgiving just around the corner, it’s time to count your blessings, and your loyal customers should always be near the top of the list! They’re the foundation of your business, and your biggest supporters, so as we enter the season of Thanksgiving, here are some great ideas to show your customers how much you appreciate them all year round: Thank You Note: mass produced seasonal cards are good for the majority of your customer base, but when you REALLY want to go above and beyond for...

Want to attract a slew of brand-new customers? Try a lead magnet! Lead magnets lure prospective customers by offering a valuable incentive in exchange for contact information. But here’s the key - you have to offer potential clients something they REALLY want. Home service providers have a very specific area of expertise, and you want to use your knowledge and experience to your advantage. That means creating a lead magnet that speaks to your skills, helps your customers, and sets you apart...

Facebook, Instagram, YouTube, TikTok - there are countless ways to connect with your customers. And with so many digital channels vying for attention, creating engaging, compelling, valuable content for your customers can be an overwhelming task. Customers have access to an endless stream of content, and businesses that want to stand out in the crowded online marketplace have to be very skilled at creating content that resonates with their audience and provides value. The best content speaks...

The real estate market appears to have hit the skids… Sky-high interest rates and inflation have cooled down the too-hot-to-handle seller’s market we’ve grown accustomed to over the last few years, and that could be GREAT news for your home service business. As home sales trend down, more and more homeowners are choosing to stay right where they are and put their money towards equity-building home improvement projects and renovations. That’s the good news! The bad news is you’re probably still...

You’ve got a long list of satisfied customers, so how can you use that to build your business? Good reviews are the ultimate marketing tool, but it’s not always easy to get your customers to take the time to actually write them! We’re giving you some smart tips to take the hassle out of getting reviews and testimonials from your top customers. If you want to get more gold stars for your business, try this:Start with Your Social MediaYou might have great reviews lurking in your comments that...

The dog days of summer are FINALLY behind us, and the cool breezes and colorful leaves mean that it’s time to kick your seasonal marketing efforts into high gear! Fall is a fantastic time for home service providers to think about offering seasonal promotions and packages. Customers are thinking about the holidays and the harsh winter months ahead, so get a jump on your competition by launching your seasonal marketing campaigns early. Here are some great ideas for fall services and products to...

Lots of companies do what you do - so how can you convince potential customers that you do it better? The home service market is flush with providers, and if you want to stand out from your competition, you’ve got to start by figuring out your unique value proposition (UVP). You know you’re good at your job, but you might not have spent a lot of time considering what makes you unique, different, and better than other service providers. If you haven’t figured out your UVP, it’s time to start!...

Interest rates have risen dramatically and that’s making it more difficult for new homeowners to take on big home improvement projects. That’s not exactly great news for home service providers… The key to keeping your business afloat in tight times starts with your sales pipeline. You need a steady stream of leads flowing into your business so that you won’t have to worry too much about slow stretches or canceled projects. Here are smart ways to generate high quality leads for your home...