Your customers love you!! They know you do incredible work and provide great value and impeccable customer service, so they happily recommend you to their friends and family. Some of them are even willing to take the extra step to leave a great review on your website, Yelp, or NextDoor. But what if your most satisfied customers could do even MORE for your business? Brand Ambassadors are real clients who love your business and want to spread the word far and wide - think word of mouth referrals...

When you’re ready to grow your home service business, you need a marketing strategy that appeals directly to your target audience - but before you can do that, you have to identify your target audience! Your entire marketing strategy, content, platforms, ads, etc, will be designed with your target audience in mind. That means you need to know who they are, where they are, what they need, and how you can help solve their problems BEFORE you can create an effective marketing strategy. A lot of...

The Resonetrics team specializes in creating digital marketing plans for home service providers. So, what does that really mean?? To put it simply, we devise a customized plan for your business using content, online marketing platforms, advertising, and tech tools to support your goals for your business. When you’re ready to grow your home service business, we create strategies that boost your visibility and brand awareness and implement the steps that bring new leads directly to your business...

You have built one hell of a home service business! You’ve got years of experience, you’re a bold leader, and you’re supported by a team that brings their best to every project. There are thousands of homeowners out there looking for a service provider who does reliable, impeccable, trustworthy work, and the team at Resonetrics would like to introduce you! When you’re busy running your business, it can be impossible to find enough time to devise, develop, and implement basic marketing plans....

Temperatures are heating up and that’s GREAT news for home service providers! As the weather gets warmer and everyone heads outside, homeowners start tackling those projects they’ve been putting off like landscaping, painting, pressure washing, roofing and more. This is the prime time to spread the word about your business and attract a whole slew of new customers. Here are some great ideas to expand your brand this summer: Participate in Community EventsEvents ramp up in the warmer months and...

You have a great website that welcomes customers, shows off your skills, and provides valuable answers to all their questions. Now you just have to figure out how to get customers to visit your site… Many small business owners struggle to boost website traffic, so we’ve put together 10 simple ways to drive more leads to your website! Optimize EVERYTHINGThe more content you optimize for SEO, the higher your business will rank in the search results. Focus on choosing the leading local keywords...

Getting potential clients from the awareness phase to the buying phase can be quite a journey! The more effectively you can tailor your marketing message to meet your customer’s needs in each phase of the journey, the more likely you are to land the sale, AND bring back repeat customers. Creating a customer journey map can be a useful tool to highlight customers’ needs, understand the ways they interact with your company, and predict their buying behavior. Here are the 5 steps you need to know...

When you’re ready to roll out a new marketing campaign or sales initiative, you need the right tools to measure your success. No business owner wants to waste time or money on an unsuccessful venture, and KPIs can help ensure that you stay on track and meet your goals. But before you can put your KPIs to work, you have to know what they are, what they do, and how to use them! We’re breaking down the facts about KPIs so you’ll know what to measure and why you’re measuring it! What are KPIs?...

Your website has a BIG job! It welcomes potential clients, educates them about your business, answers their questions, highlights your best work, and encourages new leads to become loyal customers. Every business has different website needs, but there are 5 things that EVERY great website has in common: Great DesignNobody wants a clunky, ugly website that looks like it was designed by a high schooler in 1999. Your website introduces your business, and you want to make a GREAT first impression....

You’ve got to have a steady stream of clients to keep your business growing and thriving, but that doesn’t mean you should take on EVERY client that walks through your door! Your time is valuable, and you don’t want to waste it on clients that are more trouble than they’re worth. Save your services for loyal, appreciative, easy-to-work with clients, and avoid these 5 duds at all costs! Time WastersThey booked a consultation, you designed a project plan, they’ve asked a million questions, and...