Email Marketing

When you’re ready for a bigger business, you need a solid growth plan backing you up. We’ve put together an easy list of do’s and don’ts to help you expand your business with ease and edge out the competition! DO:Your research – What do you need to scale your business? Have a growth plan in place BEFORE you launch your marketing campaign. Make sure you have the tools, time, and team you need to achieve the growth you want.  Set SMART goals – Whether it’s more customers or more revenue, have a measurable goal in mind. The best goals are SMART – specific, measurable, achievable, relevant, and timely.  Talk to your customers – what services do they love? What would they like to see you offer? Having a clear picture of your customers’ needs and wants puts you on the right track to scale successfully.  Check out your competition – you need to know what your competition is doing so you can do it better! Check out their services, pricing, and marketing. Is there anything that you can incorporate into your business while putting your own spin on it?DON’T:Put the cart before the horse – it’s easy to get excited about growing your business, but if you rush to put all those great ideas in place before you’ve established your scaling strategy, you might just find yourself unable to sustain that growth.  Hire the wrong people – labor is tough to find right now, but that doesn’t mean you should just snatch up anyone who happens to be available! Your reputation is on the line, and it’s better to take your time building an expert crew that always meets your high expectations.  Do it all – running your business is your priority, and you don’t have to DIY everything! If scaling has got you stumped, and marketing isn’t your area of expertise, get help! A digital marketing partner can be the key to successful, sustainable growth!  Let’s grow! The marketing experts at Resonetrics are ready to help you take your business to the top. Check out https://resonetrics.com to learn more! 

Every successful small business has it, and every growing business wants it…THE LIST.That vitally important roster of email addresses for clients, past, present, and future that serves as the very foundation of all your email marketing efforts. Small businesses rely on email marketing campaigns for a lot of reasons- they’re easy, they’re effective, and they bring fantastic ROI. In fact, as of 2019, small business owners saw on average a $36 return for every dollar they spent on email marketing! (Hubspot, 2022)Email marketing is your lifeline to your customers. It helps you attract new ones, retain current ones, and nurture the relationships that turn one-time customers into lifelong fans of your business! There’s no question that email is one of the smartest marketing strategies for small business, and we’re going to show you how to do it even better! We’ve got 5 great tips that make your emails more effective than ever! Choose Smart SoftwareEmail marketing software is a MUST. It automates tasks that would take countless hours that you don’t have to spare! Email marketing software can capture email addresses, send auto responses, organize and segment your audience, and so much more. Many systems even offer professionally designed templates that give your marketing materials and landing pages a high-end, customized look.  Keep Your List GrowingThink of your list as a living thing. You want to keep adding to it and developing it so it can get bigger, stronger, and more effective at bringing in revenue for your business! There are many strong options for adding new clients to your list, and many of them start with a freebie. You offer a guide, a how-to tutorial, checklist, or some other valuable piece of content in exchange for a potential client’s email address. You can add links to your awesome freebies in your email signature and on your social media for maximum list-building power!  Segment Your AudienceYour ideal clients can be found in all sorts of different demographics. Their ages, incomes, interests and preferences might vary wildly, so why would you send the same marketing message to everyone??Segmenting your audience into similar groups allows you to send a customized, personalized message to each audience. The more tailored the message is, the more likely your audience will respond favorably to it. Start with the HookHow many unread emails are currently in your inbox? Chances are, you skimmed right over them because their subject line didn’t catch your attention. When it comes to email, you have one sentence to make a great impression. If you don’t immediately hook your audience with a strong, captivating subject line, there’s a good chance you’re going to find your email stuffed in the virtual trashcan with all the other boring missives.  Be ConsistentYou want to be a regular, welcome presence in your customer’s inbox, so it’s smart to create a consistent marketing schedule. Do some research to determine the most effective days and times to send emails (times when your audience segment is most likely to be online) and schedule your emails accordingly. This consistency helps your audience know when to expect your next interesting and informative message!Want to make your email marketing even MORE effective? Let’s talk! The marketing specialists at Resonetrics are experts at building your list, your engagement, and your visibility! Visit https://resonetrics.com/services/email-marketing to learn more.  

Leads are good, but highly qualified leads are FANTASTIC! Increasing your quality leads can lead to higher, more consistent revenue, and the key to attracting highly qualified leads starts with your marketing. Check out these 5 simple steps to take your lead generation to the next level! Know Your BuyerBefore you can create a winning sales strategy, you’ve got to know who you’re selling to! Creating an ideal client profile is a great place to start. Think about the demographics of your ideal customer – are they married or single? Homeowners or renters? How old are they? What’s the average income level? Where do they live? The more specific you are about who you’re marketing message is aimed at, the better you can tailor it to fit their needs and preferences.  Solve ProblemsCustomers want you to solve their problems, but you can’t do that unless you know what problems you’re solving! Think about what your home service business has to offer. Are you saving your customers time? Do you offer skill and expertise far beyond the average DIY weekend warrior? Do your prices blow the competition away? If you can prove that you’re saving them time, money, and sanity, you’ll have a customer for life!  Create Strong CTAsThe best way to get potential customers to take action is to be VERY clear on what you want them to do. Your CTA can guide them to your project gallery, instruct them to book a consultation, or direct them to your glowing reviews. Clear, concise, engaging CTAs are the key to getting customers to take that next crucial step.   Manage Your MessageYou’ll need to create different marketing messages for each stage of the sales process. You need an informative message that explains who you are and what you do for the customers that are simply researching their options. Once you’ve hooked their interest, you’ll want to present compelling evidence for why your business is the best one for the job at hand. When they’re ready to buy, you want to be right there with that special offer that helps them pull the trigger.  Keep in TouchCRM software can organize existing customers and new leads and help you nurture customers in every stage of the buying journey. Whether you’re reaching out to a new lead or retargeting a faithful customer, you’ll have everything you need to keep the communication flowing. Resonetrics specializes in delivering high quality leads and creating steady, reliable revenue for your home service business. Visit https://resonetrics.com/problems-we-solve to learn more!  

Spring is in the air, and that means BUSINESS! As the weather heats up, so does the home service industry. People are eager to do a little spring cleaning and sprucing up, and you want to take advantage of that enthusiasm to bring in new business. Now is a great time to create some special offers that attract new customers and bring loyal clients back for more. Here are 5 ideas for spring sales promotions:Offer a BOGO Time is money, so why not maximize a service call by adding in a bonus offer? You could offer a “buy one service get one free” for new customers, or maximize profits with a “buy one, get one half off” for new and returning customers.   Flash Sales The best thing about a flash sale is that it doesn’t require a lot of advance planning! If you have an upcoming week that isn’t looking very busy, offer a flash sale for customers that book a service call by Friday. They’ll get a discount, and you’ll get extra business. Bonus- flash sales create a sense of urgency that compels customers to buy before time runs out!   Sweeten the Deal We’ve all had inquiries that lead nowhere… Reach out to potential customers that have expressed interest in your business or existing customers you haven’t heard from in a while with a special discount or coupon code. It might be just the motivation they need to start that next big project!  Team Up  Many home services go hand in hand. Think about teaming up with a fellow business owner that offers compatible services to offer great deals AND expand your brand’s reach.   Go Social Want to get the word out about your business? Social media contests and giveaways are a fantastic way to build your business without spending a dime! Your followers can enter your contest by liking and sharing your post, and you can reward the winner with a free service. You’ll get your existing customers excited about your offer AND attract potential new customers at the same time, and that means everybody wins! When you’re ready for more revenue visit https://resonetrics.com/problems-we-solve to learn how Resonetrics can help you bring a steady stream of new leads!

When you’re running your own home service business, you can easily fall into the trap of trying to do it all yourself.You probably don’t have an in-house team, or a huge marketing budget, so taking the DIY approach might seem like the most practical option. And while it’s true that doing it yourself can save you money, it can also hold you back. When you’re ready to grow your business, you’re going to have to step up your marketing efforts, and that’s one project you shouldn’t tackle by yourself! Here are 5 reasons you should avoid DIY marketing:You Don’t Have TimeYou barely have time to eat and sleep- so how are you going to squeeze an ad campaign into your already-overbooked day?You’re a skilled professional, leading your crew, and providing incredible service to every customer – and that’s exactly what you should be doing. Focus your time and talents on the things you do best and leave the rest to the marketing experts.  You’re Not a Marketing Expert Marketing tactics and strategies are constantly changing, and it takes an experienced pro to stay on top of the latest marketing trends. If you don’t have years of marketing expertise, your efforts are going to fall short.  You Don’t Have the Right ToolsYou probably have LOTS of tools, but you might not have the ones you need to plan, implement, and oversee a new marketing campaign. Successful marketing strategies require apps and software to manage your client base, design eye-catching social media posts, create captivating newsletters and emails, and draft compelling copy. Do you have all that in your toolbox?? You’re Not Getting ResultsHow’d your last marketing campaign go? Did you meet your goals for reach, engagement, and conversions? If you’re DIY efforts are falling short, it’s time to try something new. Outsourcing your marketing puts your success in the hands of experienced professionals. They know how to design a campaign around your goals for your business, implement it, and monitor the effectiveness to ensure great results.  You Need New IdeasIf the height of your marketing is a refrigerator magnet or coffee mug, it’s probably time to step up your game! Everybody loves branded swag, but it’s not enough to achieve real growth or promote lasting customer loyalty. A marketing expert can introduce fresh, unique  ideas that make your business stand out from the mundane crowd. If your marketing strategies have a distinct “been there, done that” feel, it’s probably time for a new perspective! When you’re ready to upgrade your marketing efforts, look for a digital marketing partner that understands your audience, your goals, and your business.  They’ll use their experience, creativity, and expertise to create customized marketing strategies that take your business further. Visit https://resonetrics.com/problems-we-solve to learn more, and just say no to DIY marketing!