Email Marketing

When you’re building up buzz around your business, some marketing platforms are a no-brainer. EVERY business should start with the big 3 – Facebook, LinkedIn, and Instagram. 

However, home service providers are lucky enough to have platforms designed just for them! Many of the new sites function as a social media platform and online directory rolled into one. These platforms give you the opportunity to expand your brand awareness and generate lots of promising new leads all in one place.

There are lots of options out there, but if you don’t have time to research them all (who does??), here are some top choices to get you started:

Houzz
Houzz is HUGE. It gets over 300 million page views every month and boasts over 35 million users. Even better, 90% of those users are homeowners, and most of them are planning to take on projects or remodels within the next two years. That’s a target audience that’s primed for action!
 
Angi
Angie’s List and HomeAdvisor combined forces to create one massive platform to connect customers and service providers. It’s perfect for getting the word out about your business and all the great services you offer. If you’re willing to pay, you can become “Angi Certified” and get semi-exclusive leads delivered directly from the platform. However, choosing that option will require a call to get a custom quote. 
 
Thumbtack
Thumbtack is awesome at connecting you with customers who are specifically looking for the services you provide based on budget, keyword criteria, location, and ratings. There’s no monthly fee to have a Thumbtack profile, but you will pay for leads that contact you directly through the site.
 
Nextdoor
You can hear all your neighbors’ complaints and advertise your business in the same place!! I’m kidding- it’s true that neighbors use Nextdoor to gripe, but they also use it to find local service providers. This is the perfect place to advertise your business within your community. 
 
Yelp
If you’ve got awesome reviews, Yelp is the place for you. Over 90% of consumers rely on online reviews when searching for service providers, and a long list of 5-star reviews on Yelp puts you miles ahead of your competition. 
Want help picking the right platform? We’re here for you!! Give us a shout at https://resonetrics.com/contact and tell us that you’re ready to launch your social media marketing strategy.

You’re no stranger to social media, but building a strong business profile requires some know-how, especially if you’re in the home services business. 

Your company provides a very specific skillset, and in this ultra-competitive market, you’ve got to pull out all the stops to stand out from your competition!

There are many platforms like Houzz, Angi, and Thumbtack designed specifically to connect homeowners to qualified home service providers, and creating a captivating profile is the first step to attracting a slew of new customers. 

Here’s what you need to know to build a better profile for your business:

Start with the basics
Potential customers need to know who you are and what you do, and this step is similar across all platforms.
As you’re setting up your bio, consider it from the point of view of the customer who has never heard of your business. Include your specialties and focus on what makes your company stand out from the rest. 
Provide trust-building stats like the number of customers served, or your years in business. And don’t forget to include certifications, awards, and accolades that highlight your experience and authority. 
Make it look good
This is one of those cases where potential customers will be judging a book by its cover! When new leads discover your business, they want to see real life examples of what you can do. That’s why you need to fill your profile with high-quality, eye-catching photos of your best projects. 
Choose photos that highlight your premiere products or demonstrate your attention to the finest details. 
You’ve got a lot of competition on the platforms, and your photos will likely be the tipping point that sends customers your way. That’s why it’s so important to choose compelling shots that make your work shine. (It probably goes without saying, but stock images should NEVER be a part of your portfolio – customers will pass you over if you don’t have real proof of your skill.)
Show off your special features
Are you a master of sustainable design? Do you strive to use eco-friendly products in your projects? Add it to your profile!
Veteran-owned business? Woman-owned? Add it. 
Anything that makes your business stand out should be featured prominently in your profile. Some platforms like Angi offer specific business highlights that you can add to your profile via your dashboard. So, go ahead, let your customers know that you’re LGBTQ+ friendly, or that you offer emergency service calls – that might be just what they’re looking for! 
Provide inspiration
Millions of people visit home service sites every year, but that doesn’t mean they’re all ready to start a new project. Many are just searching for inspiration for the future, but if you can provide design ideas that they love, they’ll remember you when they’re ready to get started! 
Sites like Houzz offer space to build idea books or inspiration pages. Use previous projects to inspire new ones and think outside the box. If you’re a landscaper, you could create a garden party idea book that features your favorite designs and products. If you’re a furniture builder, create an inspiration room based around your top-selling pieces. 
Be helpful
You’re going to get some potential leads that aren’t a great fit for your business. But if you know a colleague that can help, refer them! 
When you’re generous with your help, colleagues and customers will take note. It builds trust and establishes you as an authority in your field. Plus, when you give referrals to your colleagues, they’re likely to return the favor and everybody wins! 
If you need to spruce up your business profiles, we can help! Visit https://resonetrics.com/products/services to learn more! 

If your Facebook ad is getting lots of clicks, you know you’re on the right track with your marketing strategy. 

Clicks mean that you’re getting potential customer’s attention, and that your message is compelling enough to make them take action. Great job!!

But if your clicks aren’t turning into conversions, you’ve still got work to do…

Clicks are the first big step on the journey to making the sale, but you can’t stop there! Here are 4 easy tips that will help you go all the way! 

Start with a Great Website
Getting clicks won’t help if you’ve got a sub-par website. As a home service provider, you want to show that you’re on the cutting edge of trends and top materials, and a slow, outdated website WON’T make a great first impression. 
You need a website that looks as great as your projects! An attractive design, high page load speed, and easy navigation gives a sense of professionalism and trustworthiness that’s essential in the home service industry. 
 
Make Them an Offer They Can’t Refuse
Potential customers want to know they’re getting a great value, so why not sweeten the deal with a discount code or special offer? 
Not only does this put your business ahead of your competition, it also gives you the opportunity to build your list by collecting names and email addresses from potential clients who want to take advantage of your generous offer. 
 
Add Your Awesome Reviews
Nothing boosts your conversions more than a lengthy list of great reviews! 
Customer testimonials are the most powerful tool you can use to grow your business, so it’s always a great idea to ask satisfied customers if they’d be willing to write a short review about their experience with you. 
Feature reviews prominently on your website to convince potential customers that you’re the one for the job! 
 
Communication is Key
You want potential customers to know that you’re ALWAYS listening, so a quick response to questions or comments is essential. 
Whether you receive a query through your website or a comment on your social media, try to respond as quickly as possible. If interested customers have to wait hours for a response, they might just move on to your competition…
When you need to turn your clicks into conversions, we’re here to help! Resonetrics specializes in creating steady revenue for home service businesses by generating a reliable stream of quality leads. Visit https://resonetrics.com/problems-we-solve to learn more. 
 

The year’s not over yet, but it’s never too early to start thinking ahead and planning for 2023!

You need a cutting-edge marketing strategy that keeps up with the constantly changing trends and we’re here to help! 

We’re taking a look at the social media marketing trends that will guide your content creation over the coming year. Here are 5 smart strategies for your 2023 Facebook ads:

Meaningful Content Matters Most
People follow your home service business for a reason. They like you, they trust you, and they think you do great work. 
They “liked” your page because they want to keep up with your business and check out all your amazing projects – not to be spammed with meaningless content!
Sure, you need to post regularly, but even more importantly, you’ve got to give the people what they want! Focus on creating meaningful content that aligns with your business goals, AND drives a deeper connection with your fans. 
 
Tailor Your Ads to Your Audience
There is no such thing as a one-size-fits-all marketing message. It’s impossible to connect with EVERY demographic with a single ad, so don’t waste time trying to do exactly that! 
Narrowing your advertising audience to the groups that best fits your ideal buyer profile saves you time and money. 
Use Facebook’s Creator Studio to set audience parameters based on age, gender, location and more, then develop a message that speaks directly to your chosen groups. This targeted strategy brings higher engagement and greater visibility.
 
Ask Questions!
Communication is a two-way street. When you ask your audience to share ideas, opinions, stories, and experiences, you’re developing deeper relationships. 
You’re also making the Facebook algorithm happy! The algorithm is all about engagement, so when you get lots of comments on your posts, the algorithm rewards you by sharing it with a much larger audience. 
All it takes is a basic question or request at the end of your post. Even something as simple as “What do you think?” acts as a CTA that tells your audience that you want them to speak up, and that you can’t wait to hear what they have to say! 
 
Upgrade Your Images
When is the last time you changed your Facebook cover photo? If you can’t remember, it’s probably time for a refresh! 
Experts recommend keeping your profile pic consistent to promote recognition, but cover photos can be switched up seasonally or whenever the mood strikes! 
You should also try a variety of image formats in your posts. Test out solo images, carousel photos, video, and live streams to see which one brings the biggest response from your audience. 
 
Get Your Group
Facebook groups are amazing relationship building tools. They’re perfect for sharing tips, ideas, and tutorials with your most loyal fans. 
Your group members will love the exclusive access to top content, and you’ll have the perfect platform to dive deeper into conversations and develop lasting relationships with your most valuable customers. 

Resonetrics has cutting-edge marketing strategies that will take you into 2023 and beyond! Check out https://resonetrics.com/products/services to learn more about the services we offer and the problems we solve! 
 

You’re more than just a logo! 

Businesses that show the face behind the brand are generally far more successful than those who rely solely on branded marketing materials to attract new customers. 

Social media has made it incredibly easy for potential customers to get to know you and your team, so take advantage of this awesome opportunity to grow your business. 

Why it Matters:

Showing the people behind the brand humanizes your business, makes it more memorable, AND differentiates you from your competition.
You’ll boost your connection with your customers. The more they get to know you, the more loyal they’ll be to your business.
Faces automatically get more attention than logos, so a personal touch will stand out far more in a potential customer’s newsfeed. 
Customers want to engage with REAL people, especially when they’re trusting you with something as important as their home. 
How to Introduce the Faces Behind the Brand:

Write a great bio in the “About” section of your business profile. Include personal details about who you are and what matters to you. If you coach your kid’s soccer team in your spare time, or volunteer at the animal shelter on weekends, add it to your bio! 
These details help clients get to know the real you, and when they think of you as “John” rather than just “the plumber” you’ll always be the first one they call. 
Video is a powerful tool for nurturing your connection with your clients. Let them see you in action as you work on your latest project or help them build their own skills with short DIY tutorial videos. You’ll show off your talents AND build lasting relationships! 
Show up in your community by joining a service organization for business owners, sponsoring a little league team, or volunteering at events. Customers will see that you truly care about making a valuable contribution in your hometown, and they’ll be happy to support a business with strong community spirit. 
Show off your team as well. You couldn’t run your business without them, so shine the spotlight on the folks that help you get the job done. You could do an “employee of the month” post or share a great behind the scenes video that lets their winning personalities shine! 
Want to learn more about smart marketing strategies that get your business seen? Check out https://resonetrics.com/services/social-media-marketing
 

The holidays naturally inspire warm feelings and the desire to connect with friends and family. Keep the good cheer flowing throughout the season with holiday-themed content marketing. 

Adding some festive flair to your content can help you forge a deeper bond with your existing customers, and welcome new prospects during the most wonderful time of the year. 

Here are some simple ways to add some cheer to your holiday content:

Share your gratitude
This is the time of year to give thanks, so let customers know how grateful you are for their loyalty. Send holiday cards or even an email to wish your customers happy holidays and thank them for their patronage. 
Focus on the Festive
Let the season take center stage in your social media posts. You don’t have to base EVERY post around the holidays, but it’s great to share warm memories of holidays past, pictures of your celebrations, or favorite family recipes passed down through generations. 
Deck the Halls
Adding seasonal decorations around the office is fun for your staff AND your customers! Cheerful lights combat the winter chill, and everybody loves a tree or garland adorned with shiny baubles. You could even challenge your team to a holiday door decorating contest and let your customers vote on social media to choose a winner.
Create a Holiday Gift Guide
Promote your top products and services with a gift guide that appeals to different segments of your audience. Up the holiday sales incentives by including coupon codes or exclusive discounts. 
Make it Personal
Write a heartfelt holiday newsletter that talks about the blessings that the year has brought and all the things you’re looking forward to in the new year. Don’t forget to add some personal details about the special ways you celebrate the holidays with your nearest and dearest! 
Reach Out to Your Biggest Fans
The holidays are a great time to reward your most loyal customers with special gifts, discounts, or exclusive offers. Thank them for being a valued customer and let them know how much you’re looking forward to working with them again in the coming year. 
Want more ideas for sharing the joys of the season? The Resonetrics content marketing specialists can help! Visit https://resonetrics.com/services/email-marketing to learn more.

Business owners are approaching 2023 with a good bit of uncertainty. Scary words like “recession,” “inflation,” and “reduced spending” have everyone wondering if it’s time to make some budget cuts. 

Marketing budgets are usually the first ones on the chopping block, but if you’re currently relying on social media for the majority of your marketing campaigns, you shouldn’t be too worried! 

In fact, small businesses might even reap the benefits of big business budget cuts in 2023! Here are some marketing trends to watch in 2023:

Influencer Marketing is Changing
As marketing budgets shrink, collaborations with influencers and content creators are on the decline. Small businesses looking to partner with top influencers may be able to snap them up at a far lower rate, but many businesses are eschewing big-name creators in favor of collaborations with nano-influencers (1-5K followers) that bring more authenticity and personalization to the partnership. 
 
Cross-posting Content
Many marketing campaigns post the same content across multiple platforms. It saves time, but the results may be lackluster. Marketing experts are finding that creating different content for specific platforms brings higher rates of engagement and better brand awareness.
 
The Trust Factor
In times of uncertainty, consumers want to know they can trust the content they engage with regularly. Meeting the increased demand for integrity and authenticity increases consumer trust and loyalty and strengthens your brand’s reputation. 
 
Multi-Sensory Marketing
The use of AR apps and multi-sensory marketing experiences is on the rise. This is great news for home service providers because it gives your clients the option to interact with your brand in a whole new way. Apps let your clients see how your products or services would work in their environment, and that makes them more likely to buy! 
 
Personalization 
Targeted marketing is nothing new, but your clients have upped the ante when it comes to personalized marketing messages. They want ads tailored specifically to their needs and wants, and that means using your metrics (demographics, preferences, shopping behaviors, etc.) to design ads specifically geared toward different audience segments. 
 
Bots are Big
As AI capabilities grow, chatbots are becoming a bigger feature on many websites. Chatbots help your clients take action immediately by helping them book consultations, take virtual tours of your project galleries, or by directing them to how-to videos. Chatbots can also answer simple questions so you can save your human power for bigger queries! 
 
Customer Service
Brand loyalty is built on a foundation of trust and respect. Providing clients with a great user experience, attention to detail, and lightning-fast response times puts your brand on top. 
It’s time to plan your marketing strategies for the new year! Visit https://resonetrics.com/problems-we-solve to discover how Resonetrics can increase your visibility, boost your engagement, and drive your conversions in 2023!