by Sam | Feb 3, 2023 | Digital Marketing, Online Marketing, SEO, SEO Expert
It’s a brand-new year, and I know you’ve got lots of great plans for how you’ll make 2022 the best year yet.
As you’re finalizing your goals for the new year, I’d like to offer a suggestion for one thing you should add to your list:
Work with an SEO expert.
More and more businesses are catching on to the fact that SEO really does matter. And as that awareness grows, your ability to play the SEO game might be the main thing that sets you apart from your competition.
The ever-changing Google algorithm makes it impossible to create a one-size-fits-all SEO strategy. As soon as you’ve mastered one thing, something else is going to change. But SEO experts know the drill, and they’re dedicated to constantly revising SEO strategies to keep your business on top.
When you work with an SEO expert, you get:
- Strategic keyword insights that help you optimize your content to include top search-driven keywords
- Expert advice on optimizing video and images for higher ranking
- Pointers on creating content with link-building in mind
- Tips on updating existing content for historical optimization
If you really want to make your business better in 2022, an SEO expert can make it happen. They know how to boost your ranking and get your business seen by the right people.
SEO experts help you improve your visibility in your community, and they get your business in front of prospective customers at the exact moment they’re ready to convert.
They know how to optimize your content effectively without resorting to keyword stuffing or relying on overused keywords. They stay on top of trends and keep their eye on the algorithms.
If you want your business to outrank the competition, you need an SEO expert.
Let us show you what cutting-edge SEO strategy can do for your business. Visit https://resonetrics.com/services/seo to learn more.
by Sam | Feb 3, 2023 | Digital Marketing, Marketing Trends, New Year, Online Marketing
Marketing trends change from year to year, but one thing stays the same – it’s all about high-quality content.
When you consistently provide valuable information, helpful tips, and smart solutions, you build trust with your followers, and they come to rely on you for excellent advice.
In 2022, great content is going to be more important than ever. You have a lot of competition on social media as more and more business have moved online post-pandemic. Engaging, entertaining content is your secret weapon in the battle for audience attention.
As you create your content plan for 2022, think about adding these elements:
- More Video
Video has been king of the content mountain for a while, and it will still reign supreme in 2022. Adding video content lets your audience get to know the person behind the brand, and that helps strengthen your connection with your customers.
Video also helps capture those great behind-the-scenes moments that add some fun and levity to your social media presence. And if you want to share new products, exciting announcements, or entertaining events, consider a live stream. Live video regularly outperforms other video content, and bonus- it’s incredibly easy to produce! All you need is a smart phone and an internet connection.
- Tell Your Story
These days, it’s not enough to offer a great product or service, you’ve got to sell the story behind your brand as well.
Customers are discerning, and they want to work with companies that align with their views and values. When you share your story, your mission, and your core goals, your customers will feel that they truly know you and what you stand for. So, go ahead- share what’s close to your heart. Stand up for the social causes that matter to your brand. It will resonate with your customers and inspire long-term loyalty that keeps your business thriving.
- Influencer Partnerships
If you held back on influencer collaborations because you wondered if influencer marketing was a flash in the pan, wonder no more- influencers are here to stay.
Influencer marketing grows more prominent every year, and 2022 is no exception. More and more companies are teaming up with influencers to promote their brand to a larger audience. And don’t worry that an influencer partnership might bust your marketing budget. Many small businesses collaborate with micro-influencers (influencers with under 10K followers) to expand their brand at a much lower cost.
- Permanent content vs. Ephemeral Content
Ephemeral content like Stories and Reels are lots of fun, and they help provide an immediate connection with your audience, but 24 hours later, they disappear, never to be seen again.
Permanent content, on the other hand, can be found on your page days, weeks, and months into the future. If you post an excellent article, link, or tip, your audience can come back to it at any time. That makes it worth putting a little more effort into creating exceptional permanent content.
That doesn’t mean you need to ditch the short stuff, just don’t neglect your long-lasting content in the process.
- Keep Blogging
Some business owners think blogs are outdated – they’re wrong.
Most consumers read multiple blogs a week, and the majority of those readers have made purchases based on blog posts!
Your blog is your opportunity to educate your consumers about your brand. They’re also a great tool for boosting your SEO, so keep posting.
If you’d like to learn more about the marketing trends you should keep an eye on in 2022, let’s talk! We’d love to help you create an outstanding content strategy for a brand-new year!
by Sam | Feb 3, 2023 | Digital Marketing, Marketing Strategies, Marketing Trends, New Year, Online Marketing
Growing businesses depend on the latest, greatest marketing trends to increase brand awareness, build their brand’s reputation, and entice new customers.
Staying abreast of the latest marketing strategies helps you effectively connect with your audience AND stay ahead of your competition. But just staying on top of the new trends might not be enough to give your business the boost it deserves – you’ve also got to know which trends to avoid.
Marketing tactics change all the time, and many businesses are eager to jump on the bandwagon of emerging trends. That’s okay – as long as you know how to recognize when a trend is played out. If you keep clinging to tired tactics, it makes your brand look out of date, and that is NOT the image you want to project!
If you want to keep your marketing fresh, here are 5 trends to retire in the new year:
- Prioritizing Quantity Over Quality
Yes, content is king, and social media demands a LOT of it, but if you’re just rolling out junk content to keep your brand visible, you’re not doing yourself any favors.
The whole purpose of social media marketing is to develop relationships, build trust, and inspire loyalty. That’s not going to happen if you’re wasting your audience’s time with clickbait.
Concentrate on producing high-quality, informative content that is truly valuable to your customers. If you’re struggling to create engaging posts, try using a content calendar to brainstorm topics and keep you posting consistently.
- Going for the Hard Sell
Your marketing end goal is simple – you’re here to make money, and that means you’ve got to make sales. But you can’t be too pushy, or you’ll alienate potential customers.
I’ve already told you that you need to concentrate on building relationships, right? Well, think of it like this; if you meet a new person and they immediately start trying to sell you something, how are you going to react?
You probably won’t be reaching for your wallet! Concentrate on introducing your business to a wider audience and educating them on what makes it great. Don’t push them to buy right away. Focus on the connection and the conversions will follow.
- Focusing on the Wrong Features
What are you selling?
If you answered with a product or service, you’re wrong!! Okay, sure, you ARE selling a product or service, but that’s not how you should market it. You’re selling solutions to your customers’ problems, and that’s what your marketing message should reflect.
Instead of focusing on features, focus on how your business makes your customers’ lives better. How do you help them do more? Worry less? How does your brand make each day easier?
Show your customers that you understand them by speaking to their pain points and offering a solution.
- Ignoring SEO
Seriously, if you haven’t added SEO to your marketing strategy, what are you waiting for?? SEO is not going anywhere! In fact, it’s becoming increasingly more important for developing brand awareness and expanding your audience.
If you’re not optimizing your content to improve your search engine results, your business is going to fall behind the competition. You don’t have to do it by yourself. Choose an SEO expert to help you develop a top-notch optimization strategy.
- Avoiding Mobile Optimization
More than half of your audience is viewing your content on a mobile device – is your website keeping up?
Sites that are glitchy, slow to load, or hard to view on mobile devices have no place in an increasingly mobile world. If you have not updated your site and content for mobile traffic, that should be priority #1.
Consult with a web developer to create premium web design and give your customers a first-rate mobile user experience.
If you want more ideas and strategies to upgrade your marketing efforts in the new year, we can help! Drop us a line at https://resonetrics.com/contact
by Sam | Feb 2, 2023 | Digital Marketing, Marketing Strategies, Online Marketing
You’ve got an impressive set of skills!
You’ve put your know-how and talents to work creating a thriving home services business, and you should be incredibly proud of yourself. But when you’re working so hard to build your business, you don’t have a lot of time for learning the ins and outs of marketing – and that can leave you feeling lost when you need affordable ways to build your brand.
No worries – you’ve got one of the most effective marketing tools right at your fingertips!
Email marketing is one of the most widely used tools among small business owners, and there’s a reason for that – it works. On average, a well-executed marketing campaign returns $40 in revenue for every dollar spent. And if that’s not enough to convince you, email is also the fastest and most effective way to build trust and loyalty with your audience.
Here’s what you need to know to build an awesome email marketing campaign for your home services business:
- You don’t need a ton of new tools and tech to launch a successful email campaign. There are countless CRM email marketing platforms on the market and many of them are free. These platforms help you create and launch your campaigns and provide the tools to measure and analyze your marketing efforts.
- Relationship marketing is big these days. Companies know that the secret to success is not just obtaining new customers but holding on to your loyal client base as well. A well-constructed, highly-personalized email goes a long way towards forging lasting relationships with your customers. It’s an opportunity to show them that as a fellow member of your community, you understand who they are and what they want, and that you’re ready to deliver.
- Email marketing can act as the hub of all your marketing channels. It can direct your followers to your social media platforms or website with the click of an icon. You can use emails to promote your new services, announce special offers, or share your latest accolades.
- Email campaigns are the easiest and least expensive way to connect with your customers. They give you an opportunity to educate potential customers about your home services business, provide valuable information, and deliver captivating content directly to their inbox.
- Email marketing can also effectively guide your customer to take action- all you need is a strong CTA that compels them “CLICK HERE” or “BUY NOW” and your email ferries them right to your landing page.
- Email boosts your business’s name recognition. When your customers see your name and logo pop up in their email week after week, they’re going to remember you. And when they’re in the market for your services, the brand recognition that you’ve developed with your emails will be the deciding factor that makes the sale.
Want more advice on launching an outstanding email campaign? We’d love to help! Tell us more about your marketing goals at https://resonetrics.com/contact
by Sam | Aug 5, 2021 | Digital Marketing, Social Media, Social Networking
Social media marketing is everywhere. Over 90% of US businesses use social media as a part of their marketing strategy, which means you’ll find profiles for massive global brands alongside your local plumber on at least one social media platform.
You know that you need to have an active social media presence, the question is, do you need to be active on EVERY platform?
Short answer – no.
Here’s the thing, each of the major platforms has its strengths. Facebook is great for building a loyal customer following. LinkedIn is the best place to expand your professional network. Instagram helps you tell your brand’s story and reach new audiences.
The best platform for your business is the one that helps you reach your marketing goals.
But, to discern that, you must first establish your goals. Do you want to build brand loyalty? Grow your customer base? Increase web traffic? Identifying your top objective helps you narrow down your options and choose the most effective channel.
Next, you must determine which platform is the best fit for your audience, and that requires some research. Demographics are a good place to start. You need to know the basics like age, location, gender, occupation, and income level, and where they “hang out” online.
Once you’ve set your goals and studied your audience, you’re ready to choose your platforms.
- Facebook has the largest user numbers, and it’s a no-brainer for brands who want to stay connected with their current customers. Facebook offers private groups to encourage high engagement among followers and it’s incredibly effective at building long-term customer loyalty.
- Instagram is a top pick for visual-based businesses, but it’s also a perfect platform to tell your brand’s story and build awareness. Instagram offers features like Stories and Reels that help you connect with new followers and share your brand in a beautiful and authentic way. It’s the platform of choice for businesses that target millennial audiences.
- Twitter is a workhorse that helps you expand your reach and improve your customer service. You can connect with customers in real time to answer questions, offer advice and solve problems. Using branded hashtags can help you expand your company’s reach and measure the effectiveness of your marketing campaigns.
- LinkedIn is the top choice for B2B companies. You can find potential customers for your services as well as expand your professional network. LinkedIn is number one among users in the 30-49 age group and it’s a great platform for establishing your reputation as an expert in your industry.
- YouTube isn’t just for teenagers anymore! Any business that produces a lot of video content, particularly how-to videos, should have an active YouTube presence.
- TikTok is a must for anyone trying to reach audiences in the 18-24 age range. Zoomers, Gen Z- whatever you call them, they’re flocking to TikTok, and if that’s the audience you want to target, you should, too.
Remember, it’s not necessary to be active on EVERY platform- it’s far more important to choose the RIGHT platform.
If you need help choosing the best channels for your business, we can help! Visit https://resonetrics.com/services/social-media-marketing to learn more about our social media marketing services.
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