by Sam | May 9, 2024 | Business, Business Advice, Business Growth, Business Owner
When homeowners are ready to embark on a new renovation project, there are so many details to consider. Style, materials, and budgets matter, but the biggest choice potential customers face is choosing the right contractor to give their homes a facelift.
Clients are looking for reliable contractors, and you want your name to be the first one on their list! That means building a marketing message that speaks to their needs and wants while also highlighting your years of experience and spotless reputation.
Before you launch your next marketing campaign, take a look at the top attributes potential clients are seeking:
- Response Time
Clients don’t call until they’re ready to move on a project, and they don’t want to wait around for you to answer! Quick response times put you ahead of the competition, so consider having a dedicated customer service specialist or even relying on AI chatbots to deliver a quick response.
- Work Quality
Obviously, you think you’re the best in the business, but that’s not enough to land the job! Offer social proof of your stellar work through reviews, testimonials, and project portfolios that feature your best work.
- Honesty
Homeowners have heard plenty of horror stories about shady contractors that take the money and run, leaving behind incomplete projects or low-quality work. Be up front about project costs, timelines, and potential delays, and never promise more than you can deliver.
- Experience
If you want customers to trust you with their homes, you’ve got to prove that you know what you’re doing! Advertise your years of experience, highlight awards, and show off additional training or trade skills. The more you know your stuff, the more likely customers are to choose your business.
- Cost
Budgets are often the make it or break it factor in big renovation projects. The more clearly you can show potential clients where their money is going, the better. Preparing an estimate with line items clearly outlines costs, and shows customers that you are fair, honest, and transparent with your pricing.
- Personality
You don’t have to become best friends with your clients, but it’s important to have an amiable relationship. After all, you will be coming into their home, and you want them to be comfortable with you. When you meet potential clients, it’s important to be friendly, open, and engaged. Ask questions, discuss the problems they’re currently facing, and get a clear understanding of their goals for the project so you can provide the solutions that best fit their needs.
When you’re ready to grow your contracting business, we’re here to help! Discover how the resonance experts at Resonetrics help home service providers scale at www.resonetrics.com!
by Sam | May 2, 2024 | Business Advice, Business Growth, Home Owners, Marketing Strategies, Outdoor Space
You’re competing with countless other roofing companies in a limited pool of customers.
If you’re going to be the big fish in a crowded sea of competition, you’ve got to create a marketing message that really gets your customers’ attention.
So, where should you start?
Roofing customers are relying on your company to protect their most valuable asset, their home. To win their business, you’ve got to win their trust first, and that starts with a strong marketing message that clearly conveys your skills, reliability, and commitment to safety.
Here are 3 major selling points to guide your next marketing initiative:
Reliable Service
Nobody wants to waste hours waiting on a contractor- and that’s not counting the ones that don’t even bother to show up! Use your best reviews to prove to customers that they can count on you to keep your word and provide top-quality service.
Customer testimonials are the biggest trust builders in the business, so make sure your rave reviews are one of the first things potential customers see when visiting your website.
Safety
You’d never trust an inexperienced roofer with your home, so safety should be at the top of your list. Make sure your website and marketing materials prominently display your commitment to safety. You can include OSHA certifications as well as insurance, licensing, and bonding information.
If you’ve won any awards or accolades, show them off proudly to let your customers know that you prioritize safety for both your team and your clients.
Service Guarantees
Unfortunately, the roofing industry is rife with “storm chasers” and companies who don’t stand behind their work. Offering a guarantee on your services can put your business miles ahead of those contractors that simply roof and run!
When you’re ready to put your roofing company on top, call Resonetrics! We specialize in boosting your visibility and driving highly qualified leads directly to you! Visit www.resonetrics.com to learn more!
by Sam | Apr 25, 2024 | Fire Pits and Fire Tables, Home Owners, Outdoor Kitchens, Outdoor Space
It’s the season for grilling and chilling, and that means homeowners want one thing: AWESOME outdoor kitchens!
A basic grill and a little counter space won’t cut it for the discerning homeowner. Here are the top accessories you should offer your clients for their big backyard glow-up!
Top of the Line Grills
No dinky, single-burner, big box specials allowed! Clients want MONSTER grills with chef-worthy features like multiple burners, infrared options, and wireless temperature controls. It needs to be durable, user-friendly, and big enough to grill for a small army.
Refrigerators
Your clients are grilling, and the beverages are chilling! Whether it’s a full capacity outdoor fridge, a mini fridge filled with cold ones, or a dedicated wine cooler, a great outdoor refrigerator is a must have for any serious backyard chef.
Smokers
A backyard BBQ enthusiast is going to require a sturdy smoker. There are TONS of options for smokers, from wood-burning to pellet fired, ensuring that there is a perfect smoker for every client!
Pizza Ovens
Forget overpriced pizzerias! Give your customers their own outdoor models that offer convenience and an unforgettable dining experience.
Sinks
The worst thing about cooking? Clean up…. Take the pain out of prep and cleaning with sturdy, weather resistant outdoor sinks that offer style and functionality.
Storage
Modular storage designs are the big trend for modern outdoor kitchens. They come in a variety of colors and finishes, and they allow homeowners to rearrange components as desired to fit every entertaining need.
Help your clients achieve the backyard kitchen of their dreams by adding some fun new products to your lineup! When you’re ready to spread the word, Resonetrics can help! Visit www.resonetrics.com to learn more.
by Sam | Apr 18, 2024 | Business Advice, Home Owners, Home Service, Home Theater Systems
Homes are getting smarter than their homeowners!
The smart home tech trend shows no signs of slowing down, and you can expect to see more requests from homeowners to integrate smart devices into renovation projects.
With new devices debuting regularly, it’s important to stay on top of the latest smart home products. Here are some of the leading home tech tools to add to your service offerings:
Security Cameras
Smart homes are also safe homes! There are a variety of high-resolution, weatherproof cameras on the market at a variety of price points. Research the ones that are likely to be a good fit for your client base and consider adding installation and maintenance to your roster of home services.
Smart Locks and Doorbells
Customers never have to worry if they left a door unlocked with these smart devices! They can secure their home from anywhere using a mobile app, and they can up their security with options that allow them to unlock their doors using their voice or fingerprint. Smart doorbells include cameras that allow customers to see and speak to visitors even if they’re not home!
Thermostats
Smart thermostats are in demand among eco-conscious homeowners. They’re excellent energy savers, and they allow users to control the settings from their phone and create customized temperature profiles for their homes.
Exterior Lighting
Smart outdoor lighting is one of the most effective security features for safety-minded clients. Smart lighting systems allow homeowners to automate their lighting and control settings and features remotely.
Home Audio
Clients who love to entertain will have home audio systems at the top of their wish lists! Consider adding whole house audio and sound systems to your installation packages so they can get the party started!
Offering smart home tech options can be a great way to scale your business and attract new leads! Visit www.resonetrics.com to learn more about marketing the products and services that bring customers running!
by Sam | Apr 11, 2024 | Business Advice, Fire Pits and Fire Tables, Home Owners, Home Theater Systems, Low Maintenance Decking, Modular Furniture, Outdoor Kitchens, Outdoor Space, Outdoors, Pickleball Courts, Trends
Gracious outdoor living never goes out of style!
As temperatures warm up, homeowners are looking for new ways to create incredible outdoor living spaces. They want functional, comfortable spaces for playing, entertaining, and relaxing, and these are just a few of the popular features they’ll be requesting:
- Fire Pits and Fire Tables
Who doesn’t love a great bonfire? Gather the s’mores supplies and cozy up to a built-in fire pit, or warm up conveniently with a propane-powered fire table that comes to life with the touch of a button- no kindling required!
- Modular Furniture
Durable, comfortable outdoor seating that can be configured to fit any occasion is a must! Offer your clients a variety of options that can move and groove in a multitude of settings.
- Pickleball Courts
The fastest-growing sport is also one of the fastest-growing backyard trends! Customers love the convenience of having their own court for exercise and entertaining. Grab your paddle and get ready for a pickleball party!
- Low Maintenance Decking
Homeowners have no desire to spend their summers scraping and painting their deck AGAIN! Offering low-maintenance, composite decking that stays cool even when the summer is sweltering is a smart move for your business.
- Home Theater Systems
Remember when in-home movie theaters were all the rage? Well, the home theater trend has moved outside! Outdoor home theater systems are going to be a highly requested item among homeowners who love to have movie nights or watch the big game with friends and neighbors.
- Outdoor Kitchens
Forget the basic grill, homeowners these days want chef-worthy outdoor kitchens! These customizable culinary masterpieces can include anything from pizza ovens to hibachi grills, to wine refrigerators. Your imagination is the limit!
Staying on top of the trends is the best way to keep your customers happy! Visit www.resonetrics.com to learn how we connect with your target audience and broadcast your marketing message loud and clear!
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