by Sam | Mar 7, 2024 | Business Advice, Business Growth, Business Owner, Home Service
What is it about spring that makes everyone want to spruce up their homes?
As temperatures heat up, the race is on for home service providers to make predictions about what their clients will be looking for this season.
Houzz recently released their top 2024 design predictions, and you can use it as a virtual crystal ball to help you determine what products or services you might want to add to your lineup.
Here’s what Houzz thinks customers will be requesting this year:
- Bespoke Backsplashes
Say BUH-Bye to the ubiquitous subway tile backsplash and make way for beautiful, blended backsplashes that combine eye-catching tiles with quartz or stone for an elegant, visually striking look.
- Reinventing the Classics
Timeless never goes out of style! Homeowners are stepping away from the farmhouse and into the traditional details and materials that epitomize quiet luxury like brick, handmade tiles, and rustic wood elements.
- Hello, Herringbone!
This traditional pattern is making a comeback, and you’re likely to see homeowners requesting a herringbone pattern on anything from tile to flooring to textiles.
- Natural Neutrals
Gone are the days of the stark black, white, and grey color palette. Warm, nature inspired neutrals are the rage these days. Homeowners want to create spaces that are light, bright, welcoming, and cozy.
- Beautiful Blues
The sky is the limit when it comes to blue! There is an incredible array of gorgeous shades in the azure color family, so you’ll have no trouble finding the perfect blue hue for your clients.
- Practical Spaces
Clients want to actually LIVE in their homes, and life is messy! That’s why requests for practical, functional spaces are on the rise. Consider adding elegant mud rooms and laundry spaces to your project galleries so potential customers can see how you can make their hard-working rooms both functional AND beautiful.
- Outdoor Elements
Homeowners want to create outdoor spaces that are just as incredible as their interiors. Garden paths interspersed with greenery are a huge trend that’s likely to be high on customers’ list of wants.
How do you plan to incorporate the latest trends into your service offerings? When you’re ready to debut new products or services, Resonetrics can help! Visit www.resonetrics to learn more.
by Sam | Feb 22, 2024 | Business Advice, Business Growth, Business Owner, Digital Marketing, Marketing Strategies, New Year, Online Marketing, Social Media Marketing
2024 just started, and that’s fantastic news because it means you’ve got PLENTY of time to make this your best year yet!
We’ve created a list of simple things you can do to set the stage for growth and prepare you to reach new levels of success in 2024!
- Reflect on 2023
How did you do last year? Taking a close look at your numbers, performance metrics, revenue, and more helps you see what’s working and what’s not. Look for areas where you can improve in the new year and set the metrics that keep you on the path to have your best year yet!
- Connect with your Customers
The holidays get busy, and it’s easy to let customer appreciation slip past you! If you didn’t get a chance to send seasonal greetings, don’t worry about it! Make it your mission to reach out to your loyal customers, thank them for their business, and invite them to reconnect in 2024 with a special offer or discount code.
- Grease the Working Parts
Your business is only as good as your weakest link! Boost your productivity by performing inspections and reviews on all the vital areas of your business. That can include tool and equipment inventory, financial review, employee performance reviews, and an assessment of current processes, productivity, and workflow.
- Plan Ahead
Have you started building out your 2024 marketing initiatives? You might not have solidified a plan for every detail, but if you can map out your strategies and campaigns for the coming year including content calendars, website updates, and marketing materials, you’ll be prepared and ready for a successful year.
- Set Goals
It’s never too late to set SMART goals! Remember, you’re not just throwing ideas out there. You’re setting goals that are specific, measurable, attainable, realistic, and timely. You can set revenue goals, engagement goals, growth goals, customer satisfaction goals- whatever is most relevant to your vision of success. But you can’t reach that destination if you don’t know where you’re going, so start charting your course to your goals now!
2024 is a great time to try something new, like a digital marketing partner! Resonetrics’ elite team has the experience and skill to take the guesswork out of advertising and deliver excellent results every time! Visit www.resonetrics.com to learn more!
by Sam | Feb 15, 2024 | Business Advice, Business Growth, Business Owner, Digital Marketing, Online Marketing
Ever wish you had a crystal ball that could predict the future of the home service business?
Your wish is our command! We’ve put together a list of services homeowners are seeking in 2024. Take a look, and consider adding a few of these to your service offerings:
- Get Smart
From thermostats to appliances to doorbells, EVERYTHING seems to be smart these days. Tech savvy homeowners will need a hand installing and integrating these devices into their homes, so stay on top of the tech curve to meet the demand for these services.
- Go Green
Homeowners are doing their part to promote sustainability and become more eco-conscious by upgrading their energy efficiency, installing solar panels, or converting to native, sustainable landscaping. If your business doesn’t currently offer these services, it might be time to start!
- Safety and Security
Help customers protect their most valuable asset by offering installation of security systems that allow remote monitoring, voice activated systems, smart locks, or security cameras.
- Outdoor Living
People are spending more and more time at home, and they want homes that are designed to maximize living space indoors and out. Services like garden design, deck and patio installation, and outdoor kitchen design will be essential for homeowners who want to make the most of their space.
- Storage Solutions
Ugh, clutter… So many homeowners are struggling with too much stuff and not enough storage. Organizational systems and storage solutions are a great way to help your customers keep their homes comfortable and clutter-free!
- DIY Advice
Offering tutorials, workshops, or DIY guides can boost your relationships with your customers. Sharing your expertise builds trust and loyalty, and a little free advice today can be the thing that makes potential clients choose you over your competition tomorrow.
- Health and Wellness
Self-care matters, and homeowners are looking for new ways to keep themselves healthy and happy. Home service providers that offer installation of home gyms, meditation spaces, or bathrooms that provide a spa-like experience can fill that niche and bring in a slew of new customers.
Are you planning to add new services or products to your lineup in 2024? Resonetrics can help! We manage your marketing initiatives from start to finish to ensure that your ideal customers get your message loud and clear! Visit www.resonetrics.com to learn more!
by Sam | Feb 8, 2024 | Business Advice, Business Growth, Business Owner, Digital Marketing, Marketing Strategies, Online Marketing, Social Media Marketing
If you haven’t set 2024 goals for your business, it’s not too late!
Resolutions aren’t limited to New Years Eve – ANYTIME is the right time to set milestones for marketing, revenue, and lead generation.
The housing market is tight and home service providers are feeling the pinch, but we’ve got some great suggestions that will keep you competitive and on top of your game this year:
- Increase Your Online Visibility
Social media is not just for connecting with old friends! It’s a powerful tool that boosts your visibility and attracts new leads to your business. If you haven’t already, 2024 is your year to enhance your digital presence by using your website, mobile apps, or social media platforms to offer customers a higher level of service and convenience with virtual consultations and online scheduling and payment options.
- Create a Personalized Experience
Show your customers that you truly understand who they are and what they want by offering personalized recommendations or creating service packages tailored to the problems, preferences, and needs of your target audience.
- Get Eco-Friendlier
Sustainability is a big buzzword among consumers, and offering eco-friendly services and solutions can rocket you way ahead of your competition. Highlight your energy efficiency, waste reduction, or environmentally friendly practices to attract your most eco-conscious customers.
- Embrace Automation
AI is everywhere, and consumer demand for smart home solutions is increasing. Make 2024 the year you add automated home solutions to your service offerings or investigate predictive maintenance algorithms that can increase efficiency and improve customer satisfaction.
- Uplevel Your Team
The home service field is always evolving and improving! Keep your business ahead of the curve by investing in training opportunities that keep your team on top of the latest techniques and technology.
- Be a Community Leader
Local businesses should always strive to give back to their communities. Show your neighbors that you are invested in making your hometown better than ever through sponsorships, events, or collaborations with other service providers.
- Evolve and Adapt
Consumer trends shift. Markets change. Being a leader in your field means being willing to grow, change, and pivot as needed to meet your customers’ needs. Assess and update your services regularly to stay on the cutting edge.
- Keep ‘Em Coming Back
The most successful home service businesses have a strong base of loyal customers. Always request feedback and encourage your satisfied clients to leave online reviews. Word of mouth will always be your best promotional tool, so take measures to ensure a great customer experience every time.
Resonetrics can help you make 2024 your best year yet! We’d love to show you what’s possible with an elite digital marketing team on your side. Visit www.resonetrics.com to learn more!
by Sam | Feb 1, 2024 | Business Advice, Business Growth, Business Owner, Marketing Strategies, Online Marketing, Social Media Marketing
How’s business??
Hopefully, you’ve got a steady stream of new clients and big-ticket projects flowing through your sales pipeline, but if you’re finding that your tidal wave of qualified leads seems to have slowed to a trickle, you’re not alone!
Home service providers across the country are feeling the squeeze. Fannie Mae reports that potential buyers are backing away from high home prices and skyrocketing mortgage rates, and sellers are rethinking their plans to move.
It gets worse… Big box home improvement stores are reporting a significant decrease in consumer spending as current homeowners put the brakes on renovations. So, what does this mean for home service providers??
It’s not all bad news! People are still buying and renovating homes, but you might have to take some extra steps to make your business stand out in an increasingly competitive market with a smaller customer pool. If you’ve relied on DIY marketing and brand awareness campaigns, it might be time to bring in the pros!
A digital marketing partner like Resonetrics brings innovative ideas, cutting-edge strategies, and years of real-world marketing experience to the table. We specialize in creating customized digital marketing plans that are tailored to meet your unique business goals.
- If you’re looking for more leads, we can find them!
We have the skills to find your ideal customers and line up a steady pipeline of new projects and promising leads. Worrying about downtime and sluggish sales becomes a thing of the past as you hand-pick your ideal clients from the largest, highest quality selection of leads.
- If you’re overwhelmed by marketing or simply don’t have the time to stay on top of the ever-changing trends, we’ve got you covered!
We plan, implement, and oversee marketing and brand awareness initiatives from start to finish so you can focus on your business. We’ll save you time, energy, and money on your marketing efforts because we know what works, and we’ve got the skills and experience to elevate your marketing to the stratosphere!
- If you need steadier revenue, we can show you how to get it!
You need more than a website and a Google Map listing to take your business to the top! You need a marketing team that knows how to get your message to the right people at the right time, and we’ve done the research and developed the strategies that increase your visibility, improve your brand recognition, and drive qualified leads directly to your business.
We can’t fix the housing market, but we CAN show you how to keep your home service business thriving in any economy! To learn more, please visit https://resonetrics.com/services/
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