by Sam | Apr 11, 2024 | Business Advice, Fire Pits and Fire Tables, Home Owners, Home Theater Systems, Low Maintenance Decking, Modular Furniture, Outdoor Kitchens, Outdoor Space, Outdoors, Pickleball Courts, Trends
Gracious outdoor living never goes out of style!
As temperatures warm up, homeowners are looking for new ways to create incredible outdoor living spaces. They want functional, comfortable spaces for playing, entertaining, and relaxing, and these are just a few of the popular features they’ll be requesting:
- Fire Pits and Fire Tables
Who doesn’t love a great bonfire? Gather the s’mores supplies and cozy up to a built-in fire pit, or warm up conveniently with a propane-powered fire table that comes to life with the touch of a button- no kindling required!
- Modular Furniture
Durable, comfortable outdoor seating that can be configured to fit any occasion is a must! Offer your clients a variety of options that can move and groove in a multitude of settings.
- Pickleball Courts
The fastest-growing sport is also one of the fastest-growing backyard trends! Customers love the convenience of having their own court for exercise and entertaining. Grab your paddle and get ready for a pickleball party!
- Low Maintenance Decking
Homeowners have no desire to spend their summers scraping and painting their deck AGAIN! Offering low-maintenance, composite decking that stays cool even when the summer is sweltering is a smart move for your business.
- Home Theater Systems
Remember when in-home movie theaters were all the rage? Well, the home theater trend has moved outside! Outdoor home theater systems are going to be a highly requested item among homeowners who love to have movie nights or watch the big game with friends and neighbors.
- Outdoor Kitchens
Forget the basic grill, homeowners these days want chef-worthy outdoor kitchens! These customizable culinary masterpieces can include anything from pizza ovens to hibachi grills, to wine refrigerators. Your imagination is the limit!
Staying on top of the trends is the best way to keep your customers happy! Visit www.resonetrics.com to learn how we connect with your target audience and broadcast your marketing message loud and clear!
by Sam | Apr 4, 2024 | Business Advice, Home Service, Outdoors
Landscapers, listen up!
After a long, cold winter, EVERYONE is ready to get outside. Your clients will be calling with lots of ideas for their outdoor space in the coming weeks and you need to be ready. Here are 5 top garden trends that are likely to be at the top of your clients’ wish lists:
- Freeform Gardens
Eclectic, whimsical styling isn’t just for interiors! Creative homeowners love integrating unexpected elements into their outdoor space. Think water features, reclaimed materials, and unexpected touches like chandeliers, stained glass, and sculptures. Freeform gardens make use of meandering pathways, less-structured garden beds, and low-maintenance native plantings to create a peaceful, easy feeling!
- Cottage Style Gardens
Cottage core is a hot trend in home design, and the charming aesthetic of the English countryside is making its way into gardens as well. Landscapers can create gardens that mimic the look of traditional English gardens without the intense upkeep by using a mix of traditional but low-maintenance plants with hedgerows and traditional hardscaping elements like crushed gravel, stone, or tile.
- Maximalist Gardens
Maximalists live by the credo “more is more!” When designing a maximalist garden, don’t be afraid to think BIG. Clusters of plantings in bright colors, whimsical elements, and unexpected features like waterfalls, fire tables, or tucked away arbor nooks for reading and relaxing are sure to please over the top homeowners.
- Eco-Conscious Gardens
Homeowners who embrace sustainable practices will be on the hunt for earth-friendly garden practices. Native plants are a must, and don’t forget veggies! Edible gardens give a farm to table feel for eco-conscious clients, and pollinator gardens welcome birds, bees, and butterflies to share the bounty! Don’t forget to offer smart options for water conservation, composting, and herbicide-free weed prevention.
- Wellness Gardens
More and more people are prioritizing their mental and physical health, and gardens can be a huge asset to their wellbeing. Wellness gardens often include designated meditation areas, fragrant plantings that soothe and calm an anxious mind, and herbs that can be used in a variety of holistic, healing applications.
Now is the time to add the latest garden trends to your list of products and services! When you’re ready to show off the latest styles to prospective clients, we can show you how! Visit www.Resonetrics.com top learn how a digital marketing partner can help your business grow faster than the wildflowers!
by Sam | Mar 28, 2024 | Business Advice, Business Growth, Business Owner
Trust is a key factor in the home service industry.
Customers are putting their most valuable asset in your hands, and it’s important to assure them at every turn that you are worthy of their business and their trust. When you have a stellar reputation for reliable, trustworthy service, customers are far more likely to choose your business over the competition.
Here are easy but effective strategies to build trust with prospective customers:
- Consistent Branding
Consistent branding builds a polished, professional image. Branded uniforms, company vehicles, and marketing materials create a consistent image that boosts the trust factor.
- Responsiveness
A quick response time goes a long way towards building trust with prospective clients. Clear communication proves that you are dedicated and detail-oriented, and that’s exactly what homeowners are looking for!
- Active Online Presence
A strong social media presence and a polished website are excellent trust builders. It gives new clients an opportunity to get to know your company and your incredible work and see your dedication to your customers in action.
- Certifications and Training
Your company’s high-level skills and years of experience are one of your biggest strengths! Highlight your certifications and additional training to let customers know that your skilled technicians are the best of the best!
- Community Involvement
You’re not just a business owner, you’re a pillar of the community. Show clients how much your hometown matters by showcasing your community involvement through sponsorships, partnerships, or community events.
- Reviews and Testimonials
Glowing reviews from happy customers are the ultimate trust building tool! Reviews and testimonials should be prominently featured on your website and social media profiles.
The marketing gurus at Resonetrics specialize in taking your home service business to the top! To learn more about growing your business with a digital marketing partner, visit www.resonetrics.com
by Sam | Mar 21, 2024 | Business Advice, Business Growth, Business Owner, Marketing Operations Management, Marketing Strategies
As a home service provider, you’re not just selling products or services. You’re convincing clients that they can trust you to care for their most valuable asset – their homes.
Convincing customers that you’re the right person for the job starts with clearly defining your Ultimate Value Proposition (UVP). Your UVP is what helps you stand out in the crowd and edge out your competition.
Here are some ideas that can help you highlight your UVP:
- Rapid Response and Reliable Service
Everyone HATES waiting around for a service contractor. Promoting your prompt and reliable service can help you get ahead.
- Experienced Technicians
Homeowners want highly skilled experts working on their homes, and your years of experience (and any additional certifications) can be a major selling point.
- Set In Stone Prices
There is nothing more frustrating than getting a quote for a home service only to discover that the actual price is MUCH higher. Be transparent with your pricing and avoid hidden fees. Customers will love knowing that they can rely on you to provide accurate pricing every time.
- Around the Clock Support
It’s every homeowner’s worst nightmare- an after-hours home repair emergency! Ease your customers’ minds by emphasizing your excellent emergency support.
- Sustainable Practices
Environmentally savvy homeowners prefer service providers that offer eco-friendly solutions. Highlight your green and sustainable practices and let customers know how much you love Mother Earth!
- Top Tech
If you’ve got the latest and greatest in home maintenance tools and technology, let your customers know! Staying ahead of the tech trends can keep your business on top.
- Free Consultations
Homeowners often consult with several service providers before tackling their next big project. Offering free consultations and estimates can put you ahead in the race for the contract!
Are you struggling to define your UVP? Let us help! The marketing experts at Resonetrics specialize in getting your business seen by the right customers at the right time. Visit www.resonetrics.com to learn more.
by Sam | Mar 14, 2024 | Ad Business, Ad Management, Ad Strategy, Business, Business Advice, Business Growth, Business Owner
When you’re paying good money for PPC ads, you don’t want your marketing message to get overlooked!
Making your ad stand out in a crowded newsfeed requires great graphics that immediately draw the eye supported by impactful language that inspires customers to take action.
Here are some easy ways to add impactful language to your next ad campaign.
- Tell a Story
You’re not just selling a product or service; you’re building a compelling narrative around it. Creating a memorable story that is emotionally engaging to your target audience helps your ad connect with your ideal customer on a personal level.
- Broadcast the Benefits
Your clients want solutions, and your products or services are the answers they’ve been looking for! Let your value shine by creating a marketing message that clearly conveys the benefits of your brand and convinces customers that you can change their lives for the better.
- Keep It Clear
Use clear, concise, powerful language. Industry jargon just creates confusion for your average homeowner. Alliteration, metaphors, and similes can also paint a vivid picture that makes your message stand out.
- Create a Sense of Urgency
You don’t want customers to just see your ad, you want them to take action! Compel them to act quickly by using language that creates an emotional response. Phrases like, “limited time offer,” “Act Now!” Or “Hurry! Don’t wait!” can create a sense of urgency and drive conversions.
- Include Social Proof
Don’t ask customers to take your word for it, give them proof! Include testimonials, reviews, and endorsements from real customers to up the trust factor.
The marketing and resonance experts at Resonetrics know how to get your PPC ads the attention they deserve! Before you launch your next campaign, give us a shout!
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