The marketing experts at Resonetrics know that visibility is the key to bigger, better business. Every business needs to be seen by the right people at the right time to continue growing, but visibility is especially important for small businesses.
The home service industry is crowded with competition, and the more visible you are, the more likely you are to stand out from the crowd. Here are 5 reasons you should add boosting visibility to your list of goals:
- Visibility Boosts Your Brand Recognition
Increasing your visibility also increases your brand awareness. The more often people see your business, the more likely they are to remember it. That familiarity with your business builds trust and makes potential customers more likely to choose you over your competition.
- You’ll Attract More Customers
If people don’t know your business exists, your phone is NOT going to ring! Building an active presence through social media, paid ads, and local marketing puts your name and logo in front of potential clients and brings in a steady stream of qualified leads.
- You’ll be a Stronger Competitor
You’re competing against a lot of other home service providers in a limited customer pool. If you want to get ahead, you’ve got to stand out! You might offer the best products and services, but the business that has the most visibility will always attract the most customers.
- Visibility Boosts Credibility
Homeowners want to work with service providers they can trust. When they see your business consistently appearing in their newsfeeds, and read glowing reviews from your best customers, their trust soars!
- Visibility Provides Growth Opportunities
If you want to keep growing your business, you HAVE to be highly visible. That’s how you attract potential partners, collaborators, and referral partnerships, and highly motivated customers that take your business to the top!
Visibility is our specialty! Visit www.resonetrics.com to learn more!
You don’t have to wait for a new year, a new quarter, or even a new week to start building a success plan for your business.
Sustainable, scalable success starts now!
When you’re ready for a bigger business, better revenue, and more opportunities, there is no reason to wait. You can be more successful in 90 days if you start building your success strategy TODAY! Here’s where you should start:
- Define Your Goals, Mission, and Vision
You can’t move forward if you don’t know where you’re going! Where do you want your business to be in 90 days? 6 months? A year? Clearly defining your overall mission and vision for your business and setting both short – and long-term goals helps you map a clear path to your future. So, start with the next 90 days and build out from there.
- Assess Your Systems and Processes
Once you’ve set your goals, it’s time to start planning the steps that get you there, and that starts with evaluating the current state of your business. Taking a close look at your systems, standard operating procedures (SOPs), and your day-to-day productivity and workflow helps you see what’s working, and where you’re getting stuck. Streamlining your workflow and developing reapeatable systems is the key to achieving success now and years into the future.
- Set Your KPIs
Charting the course to your goals won’t work if you don’t have measures in place to keep you on course! You have to clearly define the metrics that ensure your success. Defining those metrics from the start creates clear indicators that give you plenty of warning if you stray from the path so you can make changes or pivot completely if needed. Choosing your KPIs early means smooth sailing ahead!
- Get Your Team on Board
Sustainable success doesn’t happen alone! It’s up to you to decide where you want your business to go, but getting there is a team effort. You must communicate your goals and destination to your team, and clearly define the roles everyone will play on the journey to success. Be open to ideas and input from your team. If everyone is fully invested in working together to achieve greatness, you can’t lose!
Want to know more strategies for boosting your success? Resonetrics can help! Visit www.resonetrics.com to learn more.
What do you want to get from your marketing campaigns?
More leads? More visibility? More money?
If you answered, “all of the above,” you’re in good company! As a home service business owner, you want to make the most from every marketing dollar you spend. You don’t have extra time or money to waste, so you need marketing strategies that bring solid return on investment (ROI) every time.
The key to hitting your target every time is to set your marketing goals BEFORE you start devising a new campaign. When you have clearly defined goals and outcomes, it makes it much easier to design marketing strategies, tailor your campaigns for your audience, and set the metrics and key performance indicators (KPIs) that ensure you stay firmly on the path to your goals.
Before you plan your next marketing initiative, take the time to think about your endgame. Your goals should be SMART:
Specific– If you want to increase sales, set a dollar amount. If you want to generate new leads, pinpoint how many new customers you want to reach.
Measurable– This is where you set those metrics and KPIs. You can choose quantifiable metrics like conversions, web traffic, or social media engagement to help you judge the efficacy of your marketing campaign.
Attainable– Sure, you should always aim high, but let’s not get ridiculous! Your goals should be achievable based on your current budget, resources, and market conditions. If you don’t keep your goals realistic, you’re likely to be disappointed with your outcomes.
Relevant– Your goals should align with your company’s principles, mission, and overall business objectives. You need to set goals that propel your business’s growth and success.
Timely– You need to set a timeline for your achievements. Setting a series of long and short-term goals can be very satisfying because you can easily meet the short-term objectives that add up to long term success!
Once you’ve set your overall goals, start breaking them down into smaller, measurable steps. Hitting regular milestones makes it easier to determine if your marketing strategy is working. If you find that things aren’t going as well as you’d like, you can easily tweak your strategies in real time and get back on track, rather than waiting until the end and discovering that your brilliant marketing plan was actually a flop!
The marketing experts at Resonetrics know how to implement successful marketing strategies from start to finish! Visit www.resonetrics.com to discover how a digital marketing partner can help you stay firmly on the path to reach every goal you set!