Visibility Should Be Your Biggest Business Goal

Visibility Should Be Your Biggest Business Goal

The marketing experts at Resonetrics know that visibility is the key to bigger, better business. Every business needs to be seen by the right people at the right time to continue growing, but visibility is especially important for small businesses.

The home service industry is crowded with competition, and the more visible you are, the more likely you are to stand out from the crowd. Here are 5 reasons you should add boosting visibility to your list of goals:

  1. Visibility Boosts Your Brand Recognition

    Increasing your visibility also increases your brand awareness. The more often people see your business, the more likely they are to remember it. That familiarity with your business builds trust and makes potential customers more likely to choose you over your competition.

  2. You’ll Attract More Customers

    If people don’t know your business exists, your phone is NOT going to ring! Building an active presence through social media, paid ads, and local marketing puts your name and logo in front of potential clients and brings in a steady stream of qualified leads.

  3. You’ll be a Stronger Competitor

    You’re competing against a lot of other home service providers in a limited customer pool. If you want to get ahead, you’ve got to stand out! You might offer the best products and services, but the business that has the most visibility will always attract the most customers.

  4. Visibility Boosts Credibility

    Homeowners want to work with service providers they can trust. When they see your business consistently appearing in their newsfeeds, and read glowing reviews from your best customers, their trust soars!

  5. Visibility Provides Growth Opportunities

    If you want to keep growing your business, you HAVE to be highly visible. That’s how you attract potential partners, collaborators, and referral partnerships, and highly motivated customers that take your business to the top!

Visibility is our specialty! Visit www.resonetrics.com to learn more!

Success is Just 90 Days Away!

Success is Just 90 Days Away!

You don’t have to wait for a new year, a new quarter, or even a new week to start building a success plan for your business.

Sustainable, scalable success starts now!

When you’re ready for a bigger business, better revenue, and more opportunities, there is no reason to wait. You can be more successful in 90 days if you start building your success strategy TODAY! Here’s where you should start:

  • Define Your Goals, Mission, and Vision

    You can’t move forward if you don’t know where you’re going! Where do you want your business to be in 90 days? 6 months? A year? Clearly defining your overall mission and vision for your business and setting both short – and long-term goals helps you map a clear path to your future. So, start with the next 90 days and build out from there.

  • Assess Your Systems and Processes

    Once you’ve set your goals, it’s time to start planning the steps that get you there, and that starts with evaluating the current state of your business. Taking a close look at your systems, standard operating procedures (SOPs), and your day-to-day productivity and workflow helps you see what’s working, and where you’re getting stuck. Streamlining your workflow and developing reapeatable systems is the key to achieving success now and years into the future.

  • Set Your KPIs

    Charting the course to your goals won’t work if you don’t have measures in place to keep you on course! You have to clearly define the metrics that ensure your success. Defining those metrics from the start creates clear indicators that give you plenty of warning if you stray from the path so you can make changes or pivot completely if needed. Choosing your KPIs early means smooth sailing ahead!

  • Get Your Team on Board

    Sustainable success doesn’t happen alone! It’s up to you to decide where you want your business to go, but getting there is a team effort. You must communicate your goals and destination to your team, and clearly define the roles everyone will play on the journey to success. Be open to ideas and input from your team. If everyone is fully invested in working together to achieve greatness, you can’t lose!

Want to know more strategies for boosting your success? Resonetrics can help! Visit www.resonetrics.com to learn more.

Your End-of-Year Business Checklist

Your End-of-Year Business Checklist

It’s hard to believe, but 2023 will be over before we know it!
As you’re gearing up for the busy holiday season, it can be all too easy to get behind on those end-of-year tasks. We want you to get 2024 off to a GREAT start without stress, so we’ve created a checklist to ensure you don’t miss any of the important details!
Before you close the books on 2023, make sure you:

  • Conduct a Financial Review: Go over all of your financial statements to make sure you’re crystal clear on your current finances. Use that information to set your financial goals for the coming year, build a budget that supports it, and keeps your cash flowing smoothly.
  • Get Your Taxes in Order: Don’t wait until the last minute to do your tax prep! Spring is notoriously busy for home service providers, so getting your tax documents in order now will save you lots of headaches come April! Designate a time to sit down with your CPA or tax preparer to make sure all of your financial documents are in place, organized, and ready to go.
  • Inventory and Inspection: Do you have the supplies, materials, and tools to uphold your impeccable work in 2024? Now is the time to inspect your equipment, schedule maintenance and repairs, and replace the things that are past their prime so that you’re ready to start the year off strong. Plus, you might be able to take advantage of holiday discounts if you act now!
  • Talk to Your Team: Work together to set goals and expectations for the coming year. Welcome their ideas and feedback on what’s working and what needs improvement.
  • Review Your Marketing Metrics: Dive into your analytics to make sure that your marketing efforts are aligning with your key performance indicators (KPIs) Focus on areas that could use some improvement as you’re setting your marketing goals and planning your strategies and initiatives for the coming year.
  • Update Your Paperwork: Make sure that all business licenses, insurance policies, safety measures, and training policies are up to date and meet industry standards.
  • Tech Review: How’s your website? Is it fast, user friendly, and optimized for mobile devices? Is your online presence active and engaging? Do you have the tech tools you need to run your business smoothly and efficiently?
  • Customer Service Audit: Are you consistently meeting and exceeding your customers’ expectations? Dive into your reviews and ask for feedback from your most loyal clients so that you can maintain your reputation for excellence in the year ahead.
  • Emergency Planning: Do you have an emergency response and safety plan in place? This protects your employees, your clients, and YOU, so make sure you review this regularly to keep your business prepared for any unexpected situations.
  • Goal Setting: Plan for the year ahead by setting SMART goals for all the vital areas of your business including profits, marketing, customer service, and growth. Involve your team in setting goals and objectives and work together to develop a step-by-step action plan that leads you to your goals.

Getting ahead on your end-of-year tasks means that you can focus on the fun of the holiday season without stressing over your business! If you want to talk about more ways to grow your home service business in 2024, give us a shout at https://resonetrics.com/contact/.

7 Steps to a Stronger Marketing Message

7 Steps to a Stronger Marketing Message

Struggling to make your marketing message stand out from the crowd?

You’re not alone!

The home service provider marketplace is highly competitive, and when you’re offering similar products and services, it can be hard to make your brand stand out. That’s why we’ve compiled 7 easy strategies to make your message loud and clear!

  1. Clearly Define Your TargetYou need to know your audience inside and out to create a tailored marketing message that always hits the mark. Understand their needs, preferences, pain points, specific interests, and motivations.
  2. Highlight the BenefitsIt’s easy to show off the features of your latest product or service, but that’s not what drives sales. If you REALLY want to get your audience’s attention, show off the benefits of your brand. If you can clearly convey how your business solves your customers’ problems and improves their lives, you’ll be the one they remember.
  3. Clear CommunicationYour marketing message should be clear and concise- no insider jargon or unfamiliar terms. And make sure you clearly state the next step you want your customers to take with a strong call to action (CTA).
  4. Tell Your StoryThe things that make your company unique also make you memorable! If you’ve got a great origin story, mission, or brand journey, share it! Creating a narrative can humanize your brand and make you stand out from your competition.
  5. Be Consistent
    Develop a style and voice for your brand and keep it consistent across all platforms. This includes your logo, color palette, graphics and visuals, and copy.
  6. Welcome Feedback
    A/B testing is a great way to boost your marketing success, but the REAL key to standing out is listening to your customers! Ask for their feedback and stay open to change. Your market and your customer expectations will shift over time and your marketing message needs to evolve alongside them.
  7. Be AuthenticAt the end of the day, the best way to stand out is to be yourself! Let your customers know who you are and what you stand for. Authenticity builds trust, and trust builds loyalty.

Want more advice on making your marketing message stand out? We’d love to help! The marketing experts at Resonetrics specialize in boosting your brand’s impact. Check out www.resonetrics.com to learn more!

Goal Setting Just Got Smarter!

Goal Setting Just Got Smarter!

What do you want to get from your marketing campaigns?

More leads? More visibility? More money?

If you answered, “all of the above,” you’re in good company! As a home service business owner, you want to make the most from every marketing dollar you spend. You don’t have extra time or money to waste, so you need marketing strategies that bring solid return on investment (ROI) every time.

The key to hitting your target every time is to set your marketing goals BEFORE you start devising a new campaign. When you have clearly defined goals and outcomes, it makes it much easier to design marketing strategies, tailor your campaigns for your audience, and set the metrics and key performance indicators (KPIs) that ensure you stay firmly on the path to your goals.

Before you plan your next marketing initiative, take the time to think about your endgame. Your goals should be SMART:

Specific– If you want to increase sales, set a dollar amount. If you want to generate new leads, pinpoint how many new customers you want to reach.

Measurable– This is where you set those metrics and KPIs. You can choose quantifiable metrics like conversions, web traffic, or social media engagement to help you judge the efficacy of your marketing campaign.

Attainable– Sure, you should always aim high, but let’s not get ridiculous! Your goals should be achievable based on your current budget, resources, and market conditions. If you don’t keep your goals realistic, you’re likely to be disappointed with your outcomes.

Relevant– Your goals should align with your company’s principles, mission, and overall business objectives. You need to set goals that propel your business’s growth and success.

Timely– You need to set a timeline for your achievements. Setting a series of long and short-term goals can be very satisfying because you can easily meet the short-term objectives that add up to long term success!

Once you’ve set your overall goals, start breaking them down into smaller, measurable steps. Hitting regular milestones makes it easier to determine if your marketing strategy is working. If you find that things aren’t going as well as you’d like, you can easily tweak your strategies in real time and get back on track, rather than waiting until the end and discovering that your brilliant marketing plan was actually a flop!

The marketing experts at Resonetrics know how to implement successful marketing strategies from start to finish! Visit www.resonetrics.com to discover how a digital marketing partner can help you stay firmly on the path to reach every goal you set!