by Sam | Jan 25, 2024 | Business Growth, Business Owner, Marketing Strategies, Online Marketing, Social Media Marketing
All leads are not created equal!
Stop wasting time on wishy-washy potential customers who can’t commit. Your time is valuable, and your business deserves highly qualified leads who know what they want and have the budget to back it up.
The marketing experts at Resonetrics specialize in driving your ideal customers directly to your business, and we’re sharing our top tips for upping your lead quality!
- Use Your Local SEO
Your website should be optimized for local searches, so that means you need to use location-based keywords, and location-specific landing pages. And don’t forget Google My Business and other online directories! That’s the first place customers go when they’re looking for home service providers, so make sure your business information is up to date and accurate.
- Build Referrals, Networking, and Partnerships
Word of mouth advertising is the most powerful tool for generating new leads. Cast a wide net for potential customers by requesting reviews and testimonials from satisfied customers or collaborate with complementary businesses like real estate agents or interior designers who can refer clients to you. Joining local business or industry-specific groups can also help you expand your network and increase your referrals.
- Improve Your Content Marketing
The more content you produce, the more visible your business becomes, but here’s the caveat- it has to be VALUABLE content. Give potential customers a taste of your expertise by producing helpful blog posts, video tutorials, or hosting DIY workshops.
- Put Your Paid Ads to Work
You might not have a huge budget for paid advertising, so do your homework BEFORE you launch your next campaign. Identify the platforms that your ideal customers prefer and take advantage of the specific targeting options each platform offers to get the most bang for your buck.
- Offer Free Assessments or Consultations
Sure, not every lead will turn into a paying customer right away, but at least you’ll get your foot in the door. And if you make a great first impression, homeowners are that much more likely to call you when they’re ready to pull the trigger on their next big home improvement project.
- Enlist Your Email
Email marketing is inexpensive AND effective. Collect email addresses of potential customers by offering a freebie or giveaway on your website, then send regular newsletters, promotions, or helpful tips to keep your business on their minds!
- Create a Great Lead Magnet
Lead magnets are awesome because they offer customers something of value, and you get that all-important contact information in exchange! You could offer a home-improvement eBook, a seasonal checklist for keeping your home in tip-top shape, or a project gallery packed with design inspiration.
Attracting new clients is the first step to bigger, better business, but don’t stop there! Be sure to follow up with interested customers through personalized emails, phone calls, or retargeting ads that nurture customers through the buying journey.
If you want more great advice on driving highly qualified leads to your home service business, check out www.resonetrics.com!
by Sam | Jan 18, 2024 | Business Advice, Business Growth, Business Owner, Digital Marketing, Marketing Strategies, Social Media Marketing
We know that resonance is important. So important, in fact, that we added it to our name! (Resonance+ metrics = Resonetrics! Get it?!)
Resonance is more than just a catchy sales message. It’s a deep, meaningful connection with your customers and your community. Resonance creates loyalty, trust, and leaves a lasting impact on your clients.
We strive to create these lasting connections through your marketing message because we know it enhances your business by:
- Building Emotional Connections
Small businesses are built on personal connections. Your message should always show your customers that are listening to them, that you understand their needs and wants, and that you are committed to making their lives better through your products and services.
- Boosting Your Brand Loyalty
Long-term success relies on customer loyalty. Customers are far more likely to stay loyal to a business that they feel connected to, and that’s your greatest weapon against your competition.
- Increasing Your Referrals
The majority of your business comes from referrals and word-of-mouth marketing. Homeowners need to know that they can trust their home service providers, and satisfied customers are ALWAYS your best brand ambassadors!
- Setting You Apart from Your Competition
There are many other businesses that offer similar services and products, but resonance is the key ingredient that sets you apart from your competition. Resonance grows from your unique values, brand identity and origin story, and your exceptional customer service. The things that make you unique also make you memorable!
- Making Your Business Adaptable
The world is constantly changing, and your business has to keep up. A business that resonates with its audience can easily assess their changing needs and adapt as necessary. This incredible flexibility and awareness will help your company continue to grow and evolve.
- Becoming a Pillar of Your Community
Your community is vital to your ongoing success. When a business resonates with a community it becomes an integral part of the local ecosystem, and that keeps your business thriving for years to come!
The marketing experts at Resonetrics can help you build your resonance, grow your revenue, and make a lasting impact on your customers. Visit www.resonetrics.com to learn more!
by Sam | Jan 11, 2024 | Business Advice, Business Growth, Business Owner, Marketing Strategies, Online Marketing, Social Media Marketing
The marketing experts at Resonetrics know that visibility is the key to bigger, better business. Every business needs to be seen by the right people at the right time to continue growing, but visibility is especially important for small businesses.
The home service industry is crowded with competition, and the more visible you are, the more likely you are to stand out from the crowd. Here are 5 reasons you should add boosting visibility to your list of goals:
- Visibility Boosts Your Brand Recognition
Increasing your visibility also increases your brand awareness. The more often people see your business, the more likely they are to remember it. That familiarity with your business builds trust and makes potential customers more likely to choose you over your competition.
- You’ll Attract More Customers
If people don’t know your business exists, your phone is NOT going to ring! Building an active presence through social media, paid ads, and local marketing puts your name and logo in front of potential clients and brings in a steady stream of qualified leads.
- You’ll be a Stronger Competitor
You’re competing against a lot of other home service providers in a limited customer pool. If you want to get ahead, you’ve got to stand out! You might offer the best products and services, but the business that has the most visibility will always attract the most customers.
- Visibility Boosts Credibility
Homeowners want to work with service providers they can trust. When they see your business consistently appearing in their newsfeeds, and read glowing reviews from your best customers, their trust soars!
- Visibility Provides Growth Opportunities
If you want to keep growing your business, you HAVE to be highly visible. That’s how you attract potential partners, collaborators, and referral partnerships, and highly motivated customers that take your business to the top!
Visibility is our specialty! Visit www.resonetrics.com to learn more!
by Sam | Jan 4, 2024 | Business, Business Advice, Business Growth, Goals
You don’t have to wait for a new year, a new quarter, or even a new week to start building a success plan for your business.
Sustainable, scalable success starts now!
When you’re ready for a bigger business, better revenue, and more opportunities, there is no reason to wait. You can be more successful in 90 days if you start building your success strategy TODAY! Here’s where you should start:
- Define Your Goals, Mission, and Vision
You can’t move forward if you don’t know where you’re going! Where do you want your business to be in 90 days? 6 months? A year? Clearly defining your overall mission and vision for your business and setting both short – and long-term goals helps you map a clear path to your future. So, start with the next 90 days and build out from there.
- Assess Your Systems and Processes
Once you’ve set your goals, it’s time to start planning the steps that get you there, and that starts with evaluating the current state of your business. Taking a close look at your systems, standard operating procedures (SOPs), and your day-to-day productivity and workflow helps you see what’s working, and where you’re getting stuck. Streamlining your workflow and developing reapeatable systems is the key to achieving success now and years into the future.
- Set Your KPIs
Charting the course to your goals won’t work if you don’t have measures in place to keep you on course! You have to clearly define the metrics that ensure your success. Defining those metrics from the start creates clear indicators that give you plenty of warning if you stray from the path so you can make changes or pivot completely if needed. Choosing your KPIs early means smooth sailing ahead!
- Get Your Team on Board
Sustainable success doesn’t happen alone! It’s up to you to decide where you want your business to go, but getting there is a team effort. You must communicate your goals and destination to your team, and clearly define the roles everyone will play on the journey to success. Be open to ideas and input from your team. If everyone is fully invested in working together to achieve greatness, you can’t lose!
Want to know more strategies for boosting your success? Resonetrics can help! Visit www.resonetrics.com to learn more.
by Sam | Dec 2, 2023 | Digital Marketing, Online Marketing, Social Media Marketing
It’s hard to believe, but 2023 will be over before we know it!
As you’re gearing up for the busy holiday season, it can be all too easy to get behind on those end-of-year tasks. We want you to get 2024 off to a GREAT start without stress, so we’ve created a checklist to ensure you don’t miss any of the important details!
Before you close the books on 2023, make sure you:
- Conduct a Financial Review: Go over all of your financial statements to make sure you’re crystal clear on your current finances. Use that information to set your financial goals for the coming year, build a budget that supports it, and keeps your cash flowing smoothly.
- Get Your Taxes in Order: Don’t wait until the last minute to do your tax prep! Spring is notoriously busy for home service providers, so getting your tax documents in order now will save you lots of headaches come April! Designate a time to sit down with your CPA or tax preparer to make sure all of your financial documents are in place, organized, and ready to go.
- Inventory and Inspection: Do you have the supplies, materials, and tools to uphold your impeccable work in 2024? Now is the time to inspect your equipment, schedule maintenance and repairs, and replace the things that are past their prime so that you’re ready to start the year off strong. Plus, you might be able to take advantage of holiday discounts if you act now!
- Talk to Your Team: Work together to set goals and expectations for the coming year. Welcome their ideas and feedback on what’s working and what needs improvement.
- Review Your Marketing Metrics: Dive into your analytics to make sure that your marketing efforts are aligning with your key performance indicators (KPIs) Focus on areas that could use some improvement as you’re setting your marketing goals and planning your strategies and initiatives for the coming year.
- Update Your Paperwork: Make sure that all business licenses, insurance policies, safety measures, and training policies are up to date and meet industry standards.
- Tech Review: How’s your website? Is it fast, user friendly, and optimized for mobile devices? Is your online presence active and engaging? Do you have the tech tools you need to run your business smoothly and efficiently?
- Customer Service Audit: Are you consistently meeting and exceeding your customers’ expectations? Dive into your reviews and ask for feedback from your most loyal clients so that you can maintain your reputation for excellence in the year ahead.
- Emergency Planning: Do you have an emergency response and safety plan in place? This protects your employees, your clients, and YOU, so make sure you review this regularly to keep your business prepared for any unexpected situations.
- Goal Setting: Plan for the year ahead by setting SMART goals for all the vital areas of your business including profits, marketing, customer service, and growth. Involve your team in setting goals and objectives and work together to develop a step-by-step action plan that leads you to your goals.
Getting ahead on your end-of-year tasks means that you can focus on the fun of the holiday season without stressing over your business! If you want to talk about more ways to grow your home service business in 2024, give us a shout at https://resonetrics.com/contact/.
