by Sam | Dec 1, 2023 | Digital Marketing, Online Marketing, Social Media Marketing
Struggling to make your marketing message stand out from the crowd?
You’re not alone!
The home service provider marketplace is highly competitive, and when you’re offering similar products and services, it can be hard to make your brand stand out. That’s why we’ve compiled 7 easy strategies to make your message loud and clear!
- Clearly Define Your TargetYou need to know your audience inside and out to create a tailored marketing message that always hits the mark. Understand their needs, preferences, pain points, specific interests, and motivations.
- Highlight the BenefitsIt’s easy to show off the features of your latest product or service, but that’s not what drives sales. If you REALLY want to get your audience’s attention, show off the benefits of your brand. If you can clearly convey how your business solves your customers’ problems and improves their lives, you’ll be the one they remember.
- Clear CommunicationYour marketing message should be clear and concise- no insider jargon or unfamiliar terms. And make sure you clearly state the next step you want your customers to take with a strong call to action (CTA).
- Tell Your StoryThe things that make your company unique also make you memorable! If you’ve got a great origin story, mission, or brand journey, share it! Creating a narrative can humanize your brand and make you stand out from your competition.
- Be Consistent
Develop a style and voice for your brand and keep it consistent across all platforms. This includes your logo, color palette, graphics and visuals, and copy.
- Welcome Feedback
A/B testing is a great way to boost your marketing success, but the REAL key to standing out is listening to your customers! Ask for their feedback and stay open to change. Your market and your customer expectations will shift over time and your marketing message needs to evolve alongside them.
- Be AuthenticAt the end of the day, the best way to stand out is to be yourself! Let your customers know who you are and what you stand for. Authenticity builds trust, and trust builds loyalty.
Want more advice on making your marketing message stand out? We’d love to help! The marketing experts at Resonetrics specialize in boosting your brand’s impact. Check out www.resonetrics.com to learn more!
by Sam | Nov 30, 2023 | Digital Marketing, Online Marketing, Social Media Marketing
What do you want to get from your marketing campaigns?
More leads? More visibility? More money?
If you answered, “all of the above,” you’re in good company! As a home service business owner, you want to make the most from every marketing dollar you spend. You don’t have extra time or money to waste, so you need marketing strategies that bring solid return on investment (ROI) every time.
The key to hitting your target every time is to set your marketing goals BEFORE you start devising a new campaign. When you have clearly defined goals and outcomes, it makes it much easier to design marketing strategies, tailor your campaigns for your audience, and set the metrics and key performance indicators (KPIs) that ensure you stay firmly on the path to your goals.
Before you plan your next marketing initiative, take the time to think about your endgame. Your goals should be SMART:
Specific– If you want to increase sales, set a dollar amount. If you want to generate new leads, pinpoint how many new customers you want to reach.
Measurable– This is where you set those metrics and KPIs. You can choose quantifiable metrics like conversions, web traffic, or social media engagement to help you judge the efficacy of your marketing campaign.
Attainable– Sure, you should always aim high, but let’s not get ridiculous! Your goals should be achievable based on your current budget, resources, and market conditions. If you don’t keep your goals realistic, you’re likely to be disappointed with your outcomes.
Relevant– Your goals should align with your company’s principles, mission, and overall business objectives. You need to set goals that propel your business’s growth and success.
Timely– You need to set a timeline for your achievements. Setting a series of long and short-term goals can be very satisfying because you can easily meet the short-term objectives that add up to long term success!
Once you’ve set your overall goals, start breaking them down into smaller, measurable steps. Hitting regular milestones makes it easier to determine if your marketing strategy is working. If you find that things aren’t going as well as you’d like, you can easily tweak your strategies in real time and get back on track, rather than waiting until the end and discovering that your brilliant marketing plan was actually a flop!
The marketing experts at Resonetrics know how to implement successful marketing strategies from start to finish! Visit www.resonetrics.com to discover how a digital marketing partner can help you stay firmly on the path to reach every goal you set!
by Sam | Nov 29, 2023 | Digital Marketing, Online Marketing, Social Media Marketing
With Thanksgiving just around the corner, it’s time to count your blessings, and your loyal customers should always be near the top of the list!
They’re the foundation of your business, and your biggest supporters, so as we enter the season of Thanksgiving, here are some great ideas to show your customers how much you appreciate them all year round:
- Thank You Note: mass produced seasonal cards are good for the majority of your customer base, but when you REALLY want to go above and beyond for your best customers, take the time to write a short, handwritten thank you note to show your appreciation for their business, trust, and loyalty.
- Special Offers: Discounts and freebies are the gift that keeps on giving! Create exclusive discounts for your most devoted customers or create a loyalty program that rewards their continued support and referrals with discounts, deals, or free services.
- Celebrate Important Days: Send birthday or anniversary greetings via email, post, or social media. And don’t forget to include a discount code, coupon, or freebie as a little gift!
- Host an Event: Show your customers a good time to let them know how much they mean to you. You could host a DIY workshop with a fun project, collaborate with other home service providers to put on a home show or invite homeowners to participate in a tour of homes that showcases your finest work!
- Sneak Peeks: Invite your best customers to test out your latest products or services before they go public. They’ll love exclusive early access, and you’ll get the benefit of customer feedback before you launch.
- Sing Their Praises: Spotlight your best customers on your social media or in your newsletter. It lets your clients know how much you value their business and gives you an opportunity to promote your favorite supporters and encourage their success.
- Make It Personal: The more you know your customers, the better you are at predicting their needs. Reach out with a personalized email that thanks them for their business and includes personalized recommendations for products and services. (Bonus points for including a discount code!)
Showing your customers genuine gratitude for their business matters. It’s a great way to build trust, increase loyalty, and nurture those long-term customer relationships that help your business thrive.
If you’d like more ideas for connecting with your customers, Resonetrics can help! We specialize in amplifying your message, boosting your brand, and building your audience. Visit www.resonetrics.com to learn more!
by Sam | Nov 28, 2023 | Digital Marketing, Online Marketing, Social Media Marketing
Want to attract a slew of brand-new customers?
Try a lead magnet!
Lead magnets lure prospective customers by offering a valuable incentive in exchange for contact information. But here’s the key – you have to offer potential clients something they REALLY want.
Home service providers have a very specific area of expertise, and you want to use your knowledge and experience to your advantage. That means creating a lead magnet that speaks to your skills, helps your customers, and sets you apart from your competition. Here are 10 awesome ideas to get you started:
- Home Maintenance ChecklistCreate a downloadable checklist that outlines important seasonal or annual home maintenance tasks. You can include helpful extras like a printable maintenance schedule to help homeowners keep their properties ship shape!
- Free Home Inspection or Virtual ConsultationComplimentary home evaluations are an incredibly valuable service for homeowners. Focus the inspection on your area of expertise and provide a report that summarizes your findings and recommendations. You can even throw in a special discount for the services that meet their needs to sweeten the deal.
- Home Improvement GuideHomeowners often put off maintenance or projects because they just don’t know where to start. An eBook or guide that covers everything from simple DIY projects to when to hire a professional can be incredibly helpful.
- Cost Estimation CalculatorIf you’d like to add some techy flair to your lead magnet, offer an online project calculator that helps homeowners estimate the cost and materials for their next big project.
- Seasonal Maintenance TipsThis is an easy, rinse-and-repeat lead magnet that you can offer every time the season changes! You can offer helpful maintenance reminders, weatherizing tips, or energy efficiency advice.
- “How-To” SeriesIf you have the time to produce a series of video tutorials or webinars, you can offer customers a free subscription to your tutorials when they sign up for your emails or newsletter.
- Home Reno Planning KitTake the fear out of tackling big renovation projects by providing homeowners with a free kit that includes checklists, budget templates, design inspiration, and a project timeline.
- Emergency Preparedness ChecklistKeep homeowners prepared for household emergencies with a guide that covers the steps to take in a common emergency. Include numbers for local service providers (a great collaboration opportunity!) or emergency services.
- Eco-Friendly Home Guide
Show your customers that you care about sustainably with a guide that educates them on eco-friendly home improvements, green materials, and energy efficient appliances.
- FAQs ListYou probably hear the same questions over and over! Choose the most popular queries and create a guide or webinar that offers detailed answers and advice.
Delivering highly qualified leads directly to your door is our specialty. If you’re ready to do more with your home service business, you’re ready for Resonetrics! Visit www.resonetrics.com to discover what’s possible with an experienced digital marketing partner by your side.
by Sam | Nov 27, 2023 | Digital Marketing, Online Marketing, Social Media Marketing
Facebook, Instagram, YouTube, TikTok – there are countless ways to connect with your customers. And with so many digital channels vying for attention, creating engaging, compelling, valuable content for your customers can be an overwhelming task.
Customers have access to an endless stream of content, and businesses that want to stand out in the crowded online marketplace have to be very skilled at creating content that resonates with their audience and provides value.
The best content speaks directly to your ideal customer. You know who they are and where they live, but the key to clicks goes above and beyond basic demographics. Here are 6 things to keep in mind as you’re producing content for your social media channels.
- Their Struggle is RealYour customers have problems, and they need YOU to solve them. Understanding and addressing your customers’ pain points is essential to creating valuable content. Conduct surveys, engage with customers on social media, ask for feedback from your most loyal clients. This will help you understand the problems your customers are facing, and craft content that offers solutions, insights, or guidance.
- Put on Your Smarty PantsYou are a pro, and you have years of experience, and your customers want the benefit of all that extensive knowledge! Your blog posts, videos, tutorials, and guides should showcase your expertise while also offering helpful advice or tips that your customers can easily follow. When you give them the answers they’re seeking, you become a valuable resource, a trusted source of advice, and a respected authority in your field.
- Be RelevantYour audience wants timely, relevant content, not boring old tips and hacks they’ve heard a thousand times. Create your content around current events, industry trends, or new developments. If a hurricane is bearing down on the coast, that would be a great time to offer roof inspections or create a tip list for protecting your home from inclement weather.
Timely content shows your audience that you are tuned in and paying attention to their needs.
- Switch it UpEven the best content gets boring if it never varies! If blogs are your go-to, switch it up with a video every now and then. Instead of a boring old newsletter, offer your customers a free guide or checklist. If you’re tired of answering questions in writing, start a podcast that gives listeners awesome weekly tips for homeowners, or create a webinar based around FAQs.
- Be ConsistentIf you want your audience to rely on you for great advice and compelling content, you have to deliver EVERY TIME. You need a content calendar that keeps you on track and posting regularly, whether that’s daily, weekly, or a few times a week. Your audience should always know when to expect new content from you, and you never want to let them down.
- Measure Twice (or more…)If you’re not using your analytics tools to judge the effectiveness of your content, how will you know what’s working? Use your dashboard to measure website traffic, engagement, clicks, conversion rates and more. This will help you identify your top performing content so you can bring your audience back for more!
Useful content provides real value to your customers, and that goes a loooong way towards building trust, loyalty, and relationships that last for years to come. The marketing experts at Resonetrics know how to create content that REALLY gets your audiences’ attention! Visit www.resonetrics.com to learn more.
