Resonetrics Digital Marketing Blog
5 Smart Reasons to Build Your Brand Identity
You’re more than just a home services business - you’re a brand! Creating a unique, recognizable, consistent brand for your business is the key to generating more revenue, attracting new leads, and creating lasting, loyal relationships with your current customers. If you haven’t thought much about branding, here are 5 smart reasons to develop your brand identity: Branding Increases Your VisibilityWhen you create a memorable look, logo, and message for your business, it helps you stand out from...
A Digital Marketing Partner Helps You Take Back the Holidays
It’s the most wonderful time of the year, but it’s also the busiest. When the holidays hit, business owners often feel more swamped than ever. Work isn’t slowing down, and your personal life is amping up. You’ve got to find the time to enjoy holiday traditions with friends and loved ones, but your customers are clamoring to get ready for 2022, and their demands are constantly increasing. How can you do it all? Is it possible to be present and engaged with all the holiday fun while also keeping...
5 Things You Need to Know About Google Ads
Google Ads are a smart, cost-effective marketing option for many small businesses - particularly local businesses. Google has offered ad options for a long time, but the features and formats have evolved a great deal over the years. In fact, Google has rolled out several new trends just in the last 6 months! As usual, the ever-changing algorithm is keeping marketers on their toes! It’s important to understand what’s new and be aware of changes on the horizon so you can make the most of your...
10 Ways to Update Your Content Strategy
Content is king - that’s not exactly breaking news. You know that good social media marketing strategy is founded on a steady stream of high-quality valuable content. But it’s easy to forget that the definition of “high-quality” content is constantly shifting. The things that were amazing a year ago can be completely passe’ today. And if you’re inadvertently churning out boring, dated content, you won’t get the results you want to see. Here are 10 ways to update your content and keep your feed...
Your Ideal Content Calendar (Content Not Included)
Use this helpful guide to make your next round of social media scheduling easier and more effective: Facebook What to Post: Video (organic engagement is highest on posts that include native or live video) User Generated Content Giveaways Funny or entertaining posts and memes Current events Inspirational quotes and images When to Post: At least one post a day, but no more than two. Daily posting grows followers 4 times faster than sporadic or weekly posting. The best time of day to post is at 9...
10 Steps to a Stronger Social Media Presence
When executed properly, your social media strategy can take your business to new heights. Social media has the ability to expand your brand awareness, increase your customer base, and build an active, engaged community of loyal followers- but you have to know how to play the game. The brands that bring the best ROI from their social media efforts are the ones that stay active, consistently produce valuable content, and strive to build meaningful relationships with their followers. It takes...
Getting the Click
Email campaigns are the strongest relationship building tools in your marketing arsenal. You reach out regularly to send a personalized message to your target audience, and that tactic does not go unnoticed- if they actually open it… That’s the biggest hurdle you’ll face in your email marketing efforts. It’s easy to deliver those little missives filled with high-quality content to every inbox, but it’s a little more challenging to create the email that stands out among hundreds AND compels...
10 Ways to Get More Action
You can use email marketing to do almost anything. Email is great for boosting awareness of all the outstanding products or services your company provides or educating customers about your brand’s mission. You can use email to build lasting, loyal relationships with customers by providing helpful tips, special offers, or exclusive opportunities. But sometimes, you just want to get some action… A precise call to action (CTA) button prominently placed in your email acts as a portal that...
Why Email Marketing Works
Want to get the most bang for your marketing bucks? Email is the way to go. Email marketing not only builds lasting relationships with your customers, but it also brings the highest ROI of any marketing channel. On average, a well-executed marketing campaign returns $40 in revenue for every dollar spent. That blows SEO marketing ($22.24) and Internet display ads ($19.72) out of the water! But what makes email marketing so effective? It all comes down to 3 factors. Email marketing campaigns:...
6 Steps to Better Local SEO
Local SEO - you know you need it, and you know WHY you need it, but do you know how to make it better? Having a great website and a Google My Business (GMB) listing are a good place to start, but it’s not enough to get your business seen by a wide array of potential customers. You’ve got to know the inside tips and tricks to make the most of your local SEO, and here are 6 that will take your business to the top. Don’t rely on GMB alone. Setting up a GMB listing should be your first step, but...