Resonetrics Digital Marketing Blog
Who’s Leading the Home Service Industry?
2022 is in the books and the numbers are in!! Want to know which home service businesses were leading the pack in the previous year? We’re breaking it down so you can see the stats and perhaps consider adding some high performers to your service menu in 2023! Here are the proven winners of the home service industry over the last 12 months: Home Maintenance and Landscape ServicesThe covid-induced trend of home improvement hasn’t slowed down and that’s great news for contractors, builders, and...
6 Great Ideas for Your Holiday Video Marketing
Social media videos have proven themselves time and time again as the MOST effective format for social media marketing. Videos help showcase products, drive brand awareness and sales, and increase customer engagement, and the holidays are the perfect time to add video content to your marketing strategy. The holiday season is all about sharing joy and togetherness, and video is a fantastic option for building your brand community and strengthening your connection with your customers. Here are 6...
What Will 2023 Bring for the Home Service Industry?
2023 has arrived, and home service providers are wondering what the new year has in store for them… Will the supply chain issues that have plagued them since the pandemic began continue to cause headaches across the home service industry? Will the looming threats of recession impact customer volume? And will they be able to find enough skilled trades people to complete jobs on time?? There’s good news and bad news, so buckle up and see what 2023 is bringing to the home service industry: Higher...
Resonetrics Solves the Success Conundrum
2022 was a great year and 2023 is poised to be even better! Clients are calling around the clock and you’ve got a steady stream of leads waiting their turn. This is great news for your business, but how can you keep your momentum going AND complete all those important projects on time?? You’re facing the success conundrum… You’ve obviously done a great job of marketing your home service business because you’ve got more customers than you can count. But now that the jobs are piling up, you’re...
3 Goals that Should Top Your Priority List
2023 is officially here. How are you going to make the most of the brand-new year?? It’s important to set short and long-term goals for your business at the beginning of every year, but it’s even more important to set the RIGHT goals. You know, the ones that are clearly defined, measurable, and attainable. Don’t waste time setting goals that are reliant on factors you can’t control. If you say, “I’m going to finish EVERY SINGLE PROJECT on time and on budget!” You might just be setting yourself...
5 Fresh Marketing Ideas for Your Home Service Business
It’s not always easy to find creative new ideas to market your home service business. After a while, all those advertising ideas start looking the same, and everything begins to feel a little “been there, done that…” Here are 5 fresh ideas to give your marketing strategy a jump start! Form a PartnershipSo many home services go hand-in-hand. Why not partner up with a compatible business to boost revenue?You could work with a local real estate agent to get the scoop on new homebuyers that are in...
5 Ways to Upgrade Your Image!
Forget what your Mama told you - looks DO matter! The home service industry is VERY visual. You want homeowners to know that you provide high-quality and aesthetically pleasing products at a great price, and the proof is in the pictures! Posts with images get over 80% more engagement than text-only content, so if you want to get eyes on your business, you need great images! Photos elevate your social media posts, get potential customers’ attention, and make your businesses stand out in the...
6 Do’s and Don’ts of Social Media Marketing
Social media marketing is a small business owner’s best friend. It’s an easy way to put your home service business on the map, connect with countless new leads, AND convert them to paying customers! But if you’re fairly new to social media marketing, you might have questions about how to get started. We’ve created a list of do’s and don’ts to help you upgrade your social media marketing efforts, improve your visibility, and expand your business! DO: Show Off Your Skills with Great ImagesWhen...
Should You Pay for Leads?
We like to think of social media as free advertising, but is it REALLY??? Sure, there are plenty of sites that let you market your business without charging a monthly fee, but that doesn’t guarantee spectacular results. Anybody who’s ever tried to build a marketing strategy around Facebook knows that organic reach ain’t what it used to be, but does that mean you HAVE to pay to get ahead? Lots of customers use sites like Angi or HomeAdvisor (which are actually owned by the same company) to...
Building a Better Ad for Your Home Service Business
Chances are, you don’t have a marketing degree or tons of advertising experience, but that shouldn’t stop you from creating a killer ad for your home service business! You don’t have to have lots of marketing expertise to write a great ad, and these tips will help you create compelling copy that gets customers’ attention and gives you a leg up on the competition! Choose Your TargetBefore you can write a great ad, you have to decide who you’re writing to. New homeowners? Empty nesters who are...