5 Great Ideas for Your Next Video

5 Great Ideas for Your Next Video

Did you know that consumers watch over 500 MILLION minutes of video on YouTube EVERY SINGLE DAY??
Pretty amazing, right? 

With numbers like that, there’s no denying that video is taking over the internet- and if you haven’t added video to your marketing strategy, you’re falling behind. 

But here’s the good news – home service businesses were MADE for video! You have so much to share, and all you need is a smart phone and a topic to create epic video content. 

Here are 5 great ideas to get you started:

 

How-To Video
This one is almost too easy! You have awesome skills that are the envy of DIY-ers everywhere. When you share what you know in a short, simple how-to video you’re giving potential customers valuable information, establishing trust, and securing your status as an authority in your field. 
 
Product Demonstration
If you offer products as a part of your business line, video is the perfect format to showcase them and highlight their top features. 
But you don’t have to sell products to demonstrate them. Go ahead and shoot a shout-out to your favorite tools. Tell your audience what they do and why you love them. It’s an authentic, engaging way to let customers get to know you and learn more about what you do. 
 
Project Reveal
Got a project you’re particularly proud of? Let your work shine in a video reveal! 
You can include “before” shots, a description of the project, and then dazzle your audience with the big reveal of your latest masterpiece. 
 
Behind the Scenes
Your work probably seems fairly routine to you, but to an outsider, it’s fascinating.
Shooting short daily clips of a project and editing them together to create a time-lapse glimpse of what goes on behind the scenes is a great way to invite audiences in and show off your incredible skills.
 
Go Live
Let’s be honest, there are some funny, scary, and downright unbelievable things that happen on a jobsite- and those things make GREAT video content! 

The next time you encounter something share-worthy, grab your phone and start recording. It can be anything from your client’s cute dog romping around to the snake you almost stepped on. You can even share the stuff that ruins your day. That latest shipment of custom windows arrived broken? Bad for business – great for content! 
 

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Building a Better Ad for Your Home Service Business

Building a Better Ad for Your Home Service Business

Chances are, you don’t have a marketing degree or tons of advertising experience, but that shouldn’t stop you from creating a killer ad for your home service business!

You don’t have to have lots of marketing expertise to write a great ad, and these tips will help you create compelling copy that gets customers’ attention and gives you a leg up on the competition! 

 

Choose Your Target
Before you can write a great ad, you have to decide who you’re writing to. New homeowners? Empty nesters who are ready for a remodel? Sellers who want to spruce things up before their home hits the market? 
Your target audience will determine the tone and message of your ad, so you have to understand who your audience is and what they want. When you can think from the perspective of your potential customer, it becomes much easier to write an ad they can relate to. 
 
Identify the Problem
What does your business do? Solve problems. Whether you’re a plumber, landscaper, or interior designer, you solve people’s problems and make their lives easier, and your ad should make that clear. 
Your core message should show customers that you understand their issue and explain how you’ll fix it.
 
Get Their Attention 
The success of your ad depends on your headline. If you don’t have a strong, impactful headline, your ad won’t get the attention your business deserves. 
You need a headline that’s short, concise, and filled with strong action words that inspire potential customers to click. Don’t settle for “Do you need a new roof?” Try something like, “Give Leaks the Boot! 👢” or “🛑 Stop Leaks NOW! 🛑”
Notice the emojis? They’re very effective at drawing the eye, but don’t go overboard. You don’t need an emoji after every sentence – a few well-placed pictures will do the trick. 
 
Tap into Their Emotions
Emotional triggers are great for getting audiences to take action. Use words that inspire hope, trust, fear, or even anger to compel your audience to make the next move. 
Fear of missing out (commonly known as FOMO) is a great tool for encouraging customers to act quickly. Ramp up the FOMO by offering limited time promos or discounts. 
 
Give Proof
Obviously, you know you’re the best in the biz, but you’ve got to prove it! Include reviews, ratings, and customer testimonials whenever possible. 
When you give customers social proof that other people love your work, they’ll be clamoring to call!
 
Call to Action
If you want customers to take action, you have to tell them what to do – and that requires a clearly worded call to action (CTA).
You can include a button that tells them to call now, request a quote, visit your website, or claim a special offer. 

If you’d like more advice on creating compelling ads that help your business grow, give us a shout! https://resonetrics.com/contact

 

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Where Should You Spend Your Marketing $$?

Where Should You Spend Your Marketing $$?

You need a marketing strategy that gives you the MOST bang for your buck.

 
You don’t have time or money to waste on ineffective advertising campaigns that don’t bring real results, so we’re taking the mystery out of marketing! 

There are countless advertising opportunities, and if we tried to cover them all, you’d never get back to the jobsite, so we’re going to cover 3 areas that usually bring the highest return on investment (ROI) for home service businesses. 

Google
Google is the leader in paid advertising by a mile – especially for local businesses. When customers are looking for a home service provider, their first stop is usually Google, and you want your name to be number one in the search results! 
There are multiple advertising opportunities within Google. Start with a (free!) Google My Business (GMB) listing, then consider adding a pay per click (PPC) ad that will appear at the top of the Google search results. 
 
Facebook
Facebook is easily the best tool for building and nurturing relationships. It gives potential customers a chance to get to know you and your business and see your incredible work, but it’s also an advertising goldmine! 
Hopefully, you already have an active Facebook page for your business (if not, do that IMMEDIATELY!) and while it’s great for staying connected to current customers, it’s hard to reach new ones without paid ads. 
Luckily, Facebook makes it easy to reach new leads through a variety of PPC ad formats including banner ads and sponsored posts. 
 
Referrals
Word of mouth is ALWAYS going to be the gold standard for advertising. Nothing convinces potential customers that you’re the right person for the job like a glowing review from a happy customer. 
But you might have noticed that it can be tough to get customers to rate or review your business even when they’re thrilled with your work. Here’s where the $$ part comes in! 
Incentives are incredibly effective at eliciting the accolades you need. Try offering discounts for future services for every referral or review. You can also send a small thank-you gift card for a local business to customers who leave a review or testimonial or respond to a feedback survey. 
If you want to make the most of your marketing budget, we can show you how! Visit https://resonetrics.com/services/paid-ads to learn more! 
 

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Is Your Ad Working?

Is Your Ad Working?

You already know how to write a great ad for your home service business. (If you need a reminder, check out Building a Better Ad for Your Home Service Business). But do you know how to tell if it’s working? 

Clicks, likes, comments and shares are great indicators that you’re connecting with your audience, but you can’t rely on them alone. You need numbers-based data to show you when you’re on track and indicate when it’s time to course correct.

When it comes to effective advertising, it’s a numbers game, and each social media platform comes with its own analytics dashboard to help you track your ad’s reach and relevance. 

Here are 4 metrics you should be measuring to see if your ad strategy is really working:

Engagement
This tells you how your audience is responding to your ad. If you’re getting lots of clicks, likes, comments, and shares, you’re off to a great start! 
If you see that your engagement rates are increasing, it’s a clear indication that you’re on the right track. 
 
Reach
Your reach (or impressions on some platforms) lets you know how many people are seeing your ad. Some platforms track total views, and others allow you to see the number of unique views your ad gets as well. 
 
Followers
Your goal for your ad is to get a steady stream of new leads, right? Your follower numbers ca help you determine if it’s working. If your follower numbers are increasing, your ad is doing its job. If they’re staying static, your ad might need some tweaks. 
 
ROI
This is the big one – return on investment. You spent time and money on this ad, and you want it to be worth the effort. Each platform tracks it differently, but most will help you track your cost per click, click through rate, referrals, and conversions. You’ll be able to clearly see how much you’re spending for each new lead, and if your ad is bringing good ROI. 
Want to learn more about navigating your analytics dashboard or tracking your metrics? We’d love to help! Give us a shout at www.resonetrics.com/contact

 

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Resonetrics is Building a Better Website

Resonetrics is Building a Better Website

Skilled craftsmanship is an art. You’ve spent years honing your talents and your trade, and your skills are the envy of your competition. 

You’ve built a thriving home service business, and you can do things most people can’t – but that doesn’t mean you can do EVERYTHING! 

Many home service providers don’t have the time or technical know-how to build a business-worthy website, but as long as they’ve got Resonetrics on their side, they don’t have to! 

Just like you, we’ve spent years acquiring a vast array of skills that enable us to design fast, beautiful, easy-to-navigate websites that help you showcase your skills, attract new clients and take your business to the next level.

We’ve mastered the ever-changing demands of search engine algorithms, and we know how to implement the strategies that take your business to the top of the search results! 

Our website experts know the secrets behind:

Keyword strategy
SEO strategy
Page load speed 
Optimizing for mobile usage
Retargeting
SSL security
We will assess your current website and dive into your analytics to see what’s working, and what needs a refresh. Whether you need a simple website update, or a full renovation, Resonetrics can fix it! 

Don’t settle for a website that doesn’t meet your needs! Your business deserves better, and we want to help. 
Visit https://resonetrics.com/services/web-design-development to discover how Resonetrics can take your website from tired to top-notch! 

 

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Resonetrics Nails Your Advertising Strategy

Resonetrics Nails Your Advertising Strategy

House trends are constantly changing, and you’ve seen it all over the years!

The McMansions of the early aughts gave way to the ubiquitous modern farmhouse. Now homeowners are shifting away from the black and white shabby chic look to whatever colorful trend is happening next. 

The ever-shifting fads keep you on your toes, but you know that it’s imperative to stay on top of what’s new to keep your home service business competitive. 

We get it!

We might not be up to speed on the hottest home designs, but we’ve got LOTS of experience working with strategies and methods that change by the week! Our marketing pros have seen it all, from the early days of social media marketing to today’s SEO and content-driven strategies, and we know what it takes to get your business in front of the right audience. 

Paid advertising is the most effective way to get your home service business seen, but hard-working business owners don’t have the time to track keywords, site traffic and search engine algorithms. That’s why we’re here to do it for you! 

We offer paid advertising packages that are designed to meet the needs of home service providers, big and small. By leveraging the power of the world’s most powerful advertising platforms, we can drive more qualified leads to your website, increase your conversions, and help your business THRIVE. 

When you trust Resonetrics to handle your paid ads, you’ll get:

A cost-effective advertising strategy designed to help companies with smaller marketing budgets succeed in the digital age. 
Targeted ads designed for your ideal clients that highlight your skills and areas of expertise
Better leads, more site traffic, and MORE MONEY.
Visit https://resonetrics.com/services/paid-ads to discover how you can take your business to the top without taking time away from your projects. 

 

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Strong SEO is the Foundation of Better Business

Strong SEO is the Foundation of Better Business

Chances are, you’ve heard of SEO, but do you really know what that means?? If not, you are not alone!!  

Many business owners have a less than basic understanding of SEO strategies and practices, and who can blame them? Constantly changing algorithms and search engine requirements make it nearly impossible to keep up while running a busy company.  

 

But good SEO can be the thing that sets you apart from your competition – especially in the home service industry. You’re vying with lots of other home service providers to get your business seen by prospective customers, and you need good SEO strategy to ensure that your name is the first one in the search results.  

 

The most popular search engines (looking at you, Google!) love to switch things up to keep business owners on their toes. The place priority on loading speed, targeted keywords, optimization, and links- and you have to stay on top of every algorithm requirement to grab that #1 search result spot. What home service provider has the time??? 

 

Luckily, you’ve got a team of SEO experts right at your fingertips! We offer SEO packages to fit your business’s marketing needs. You can choose from an array of services including: 

 

Website audit and SEO fixes 
All-in-one SEO dashboard with weekly and monthly reporting 
Optimizing existing web pages to rank higher in search results 
Google My Business listing advanced optimization 
Website lead tracking 
 
You take care of your home service business, and we’ll take care of our SEO. Visit https://resonetrics.com/services/seo to learn more about Resonetrics’ top SEO packages, then book a call to discover what better SEO strategies can do for your business!

 

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Resonetrics Makes Email Marketing Easy!

Resonetrics Makes Email Marketing Easy!

Email Marketing is incredibly effective – if you’ve got time to do it! 

Weekly newsletters increase your connection with your customers and help you build lasting, loyal relationships. They also provide an opportunity to shine a spotlight on your latest projects, introduce new services, and even offer specials or discounts. 

Newsletters are powerful missives that keep you in the forefront of your customers’ minds. When they’re ready to tackle a new project, they’ll call the contractor whose name appears in their inbox week after week! 

There’s no question that email marketing is a highly-effective, low-cost solution for any home service provider, but once again – it’s awfully hard to find the time to craft an engaging newsletter every few days. 

That’s why you should let Resonetrics do it for you! 

Our email marketing packages help you: 

Build your email list
Send custom targeted communications to segmented audiences
Test new marketing initiatives
Reach new customers, increase engagement, and improve visibility
There are 3 levels of service to choose from, and each one guarantees you a full email marketing campaign designed to help you connect with new customers, and nurture relationships with your existing clients – and you won’t have to write a word! 

Visit https://resonetrics.com/services/email-marketing to learn more about Resonetrics’ email marketing packages or give us a shout at (email link) and tell us what you need to boost your marketing efforts. 

 

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Delivering Customers Directly to Your Door

Delivering Customers Directly to Your Door

What’s the biggest obstacle home service providers face? 

Steady revenue. 

Contractors, builders, designers, and landscapers often have a “feast or famine” business model. One day the projects are pouring in, but the next day that well of customers seems to have dried up…

What if it was possible to have a steady stream of quality leads keeping your business afloat in every season? 

It is – as long as you have the right digital marketing plan! Resonetrics specializes in creating marketing strategies for home service providers that go beyond referrals and word-of-mouth advertising. 

Instead of waiting around for the phone to ring, let’s get out there and bring more business directly to your door! 

This is how we do it:

We’ll create processes that bring the largest selection of high-quality leads available AND prequalify them so you’re not wasting time on the wrong projects. 
We’ll renovate your existing website to create a lightning-fast, user-friendly site that shows off your skills and gets your business the attention it deserves. 
We’ll build and implement paid advertising campaigns that leverage the power of the most popular and effective social media marketing platforms.
We’ll take your business to the top of the search results using cutting-edge SEO strategies.
We’ll enhance your visibility and convert leads into clients with highly-targeted email marketing campaigns that bring the best return on your investment.
Stop worrying about sales funnels, lead development, keyword strategies, and ad copy. When you’ve got Resonetrics on your team, you’ve got a full marketing department right at your fingertips. We’ll handle the advertising, so you can focus on the things you do best! 

Want to learn more about how Resonetrics turns leads into customers? Let’s talk! https://resonetrics.com/contact

 

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5 Smart Reasons to Build Your Brand Identity

5 Smart Reasons to Build Your Brand Identity

You’re more than just a home services business – you’re a brand!  

Creating a unique, recognizable, consistent brand for your business is the key to generating more revenue, attracting new leads, and creating lasting, loyal relationships with your current customers. 

If you haven’t thought much about branding, here are 5 smart reasons to develop your brand identity:

 

Branding Increases Your Visibility
When you create a memorable look, logo, and message for your business, it helps you stand out from your competition – and that’s so important in the highly competitive home service market. 
Think about the colors, typefaces, and logos that best fit the vibe of your business and use that to create a look that’s uniquely yours! 
 
Branding Boosts Revenue
When prospective customers see your branding regularly, they’re going to remember you. And that ups the chances that you’ll be the first one they call when they need your services. More calls means more customers, and that’s great news for your bottom line! 
 
Branding Enhances Your Marketing Efforts
Branding is all about creating a consistent identity for your business. Once you’ve built your brand identity, you will incorporate it into all your marketing materials. 
Flyers, newsletters, even your social media profiles will share the same cohesive look that makes your business look highly professional and trustworthy.
 
Branding Builds Trust
When you work in the home service industry, trust is vital to your success. You want to show your customers that they can count on you to take top-notch care of their homes, and your branding should reflect that. 
As you create logos and marketing materials, look for color palettes, fonts, and messaging that promote trust, responsibility, and professionalism.
 
Branding Conveys Value
You’re proud of what you do, and you know that you offer valuable services to your customers. You’re branding should reflect that. 
You want your customers to know that they are getting incredible service that’s worth every penny, so keep that in mind as you’re creating your brand messaging. 
Want to talk more about building recognizable branding for your business? Give us a shout! https://resonetrics.com/contact We’d love to help. 
 

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