Resonetrics Digital Marketing Blog
Digital Marketing Partners Increase Your Revenue
Every business is different, but many of them share a common problem - they struggle to create steady revenue. It’s not that the services and products they offer aren’t good enough to keep clients coming back for more. They’re simply spread too thin to dedicate the time and effort that’s necessary to build and ever-growing client base. If you’re like many small creative agencies, you spend the majority of your time and focus on your work. You’ve got clients counting on you, and your dedication...
Is Your Business Stuck?
No matter how great your business is, sometimes you just feel stuck. You’re doing the same things you’ve always done, but it’s not bringing the stellar results you’ve come to expect. What gives? Most of the time your content is to blame. In our busy, social media-driven world, content is king. If yours is out of date or off-message it will drag your business down like a sinking ship. But fear not! We use a surprisingly simple 5-step process to get your content up to speed: Understand What’s...
Top Marketing Platforms for Home Service Providers
When you’re building up buzz around your business, some marketing platforms are a no-brainer. EVERY business should start with the big 3 - Facebook, LinkedIn, and Instagram. However, home service providers are lucky enough to have platforms designed just for them! Many of the new sites function as a social media platform and online directory rolled into one. These platforms give you the opportunity to expand your brand awareness and generate lots of promising new leads all in one place. There...
5 Steps to Building a Better Profile for Your Home Service Business
You’re no stranger to social media, but building a strong business profile requires some know-how, especially if you’re in the home services business. Your company provides a very specific skillset, and in this ultra-competitive market, you’ve got to pull out all the stops to stand out from your competition! There are many platforms like Houzz, Angi, and Thumbtack designed specifically to connect homeowners to qualified home service providers, and creating a captivating profile is the first...
How to Turn Clicks into Conversions!
If your Facebook ad is getting lots of clicks, you know you’re on the right track with your marketing strategy. Clicks mean that you’re getting potential customer’s attention, and that your message is compelling enough to make them take action. Great job!! But if your clicks aren’t turning into conversions, you’ve still got work to do… Clicks are the first big step on the journey to making the sale, but you can’t stop there! Here are 4 easy tips that will help you go all the way! Start with a...
The Face Behind the Brand
You’re more than just a logo! Businesses that show the face behind the brand are generally far more successful than those who rely solely on branded marketing materials to attract new customers. Social media has made it incredibly easy for potential customers to get to know you and your team, so take advantage of this awesome opportunity to grow your business. Why it Matters: Showing the people behind the brand humanizes your business, makes it more memorable, AND differentiates you from your...
Facebook Ad Strategy for 2023
The year’s not over yet, but it’s never too early to start thinking ahead and planning for 2023! You need a cutting-edge marketing strategy that keeps up with the constantly changing trends and we’re here to help! We’re taking a look at the social media marketing trends that will guide your content creation over the coming year. Here are 5 smart strategies for your 2023 Facebook ads: Meaningful Content Matters MostPeople follow your home service business for a reason. They like you, they trust...
Add Some Seasonal Cheer to Your Content!
The holidays naturally inspire warm feelings and the desire to connect with friends and family. Keep the good cheer flowing throughout the season with holiday-themed content marketing. Adding some festive flair to your content can help you forge a deeper bond with your existing customers, and welcome new prospects during the most wonderful time of the year. Here are some simple ways to add some cheer to your holiday content: Share your gratitudeThis is the time of year to give thanks, so let...
5 Festive Holiday Sale Strategies
Business owners have always relied on Black Friday sales to give their profits a final push before the year comes to an end, but that’s not your only opportunity to boost your revenue before the ball drops! With a few weeks left 2022, here are 5 smart sales ideas to help you end the year on a high note: Beat the ClockFeed the FOMO with limited time offers. Give customers a 24-hour window to purchase products or services at a deep discount, and up the urgency with plenty of reminders that the...
6 Great Ideas for Your Holiday Video Marketing
Social media videos have proven themselves time and time again as the MOST effective format for social media marketing. Videos help showcase products, drive brand awareness and sales, and increase customer engagement, and the holidays are the perfect time to add video content to your marketing strategy. The holiday season is all about sharing joy and togetherness, and video is a fantastic option for building your brand community and strengthening your connection with your customers. Here are 6...