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Email Marketing

Marketing Trends to Watch in 2023

Digital Marketing, Online Marketing, Social Media Marketing

Business owners are approaching 2023 with a good bit of uncertainty. Scary words like “recession,” “inflation,” and “reduced spending” have everyone wondering if it’s time to make some budget cuts.

Marketing budgets are usually the first ones on the chopping block, but if you’re currently relying on social media for the majority of your marketing campaigns, you shouldn’t be too worried!

In fact, small businesses might even reap the benefits of big business budget cuts in 2023! Here are some marketing trends to watch in 2023:

Influencer Marketing is Changing
As marketing budgets shrink, collaborations with influencers and content creators are on the decline. Small businesses looking to partner with top influencers may be able to snap them up at a far lower rate, but many businesses are eschewing big-name creators in favor of collaborations with nano-influencers (1-5K followers) that bring more authenticity and personalization to the partnership.

Cross-posting Content
Many marketing campaigns post the same content across multiple platforms. It saves time, but the results may be lackluster. Marketing experts are finding that creating different content for specific platforms brings higher rates of engagement and better brand awareness.

The Trust Factor
In times of uncertainty, consumers want to know they can trust the content they engage with regularly. Meeting the increased demand for integrity and authenticity increases consumer trust and loyalty and strengthens your brand’s reputation.

Multi-Sensory Marketing
The use of AR apps and multi-sensory marketing experiences is on the rise. This is great news for home service providers because it gives your clients the option to interact with your brand in a whole new way. Apps let your clients see how your products or services would work in their environment, and that makes them more likely to buy!

Personalization
Targeted marketing is nothing new, but your clients have upped the ante when it comes to personalized marketing messages. They want ads tailored specifically to their needs and wants, and that means using your metrics (demographics, preferences, shopping behaviors, etc.) to design ads specifically geared toward different audience segments.

Bots are Big
As AI capabilities grow, chatbots are becoming a bigger feature on many websites. Chatbots help your clients take action immediately by helping them book consultations, take virtual tours of your project galleries, or by directing them to how-to videos. Chatbots can also answer simple questions so you can save your human power for bigger queries!

Customer Service
Brand loyalty is built on a foundation of trust and respect. Providing clients with a great user experience, attention to detail, and lightning-fast response times puts your brand on top.
It’s time to plan your marketing strategies for the new year! Visit https://resonetrics.com/problems-we-solve to discover how Resonetrics can increase your visibility, boost your engagement, and drive your conversions in 2023!

What Will 2023 Bring for the Home Service Industry?

Digital Marketing, Home Service, Online Marketing

2023 has arrived, and home service providers are wondering what the new year has in store for them…

Will the supply chain issues that have plagued them since the pandemic began continue to cause headaches across the home service industry?

Will the looming threats of recession impact customer volume?

And will they be able to find enough skilled trades people to complete jobs on time??

There’s good news and bad news, so buckle up and see what 2023 is bringing to the home service industry:

Higher Customer Volume
The home service industry has grown over 50% since the pandemic hit, and those numbers aren’t slowing down anytime soon! This is great news for your business, but it’s important to make sure you’re prepared to handle a higher volume of interested customers.
Do you have a customer service team that can handle those calls? Are your marketing materials and your Google My Business listing accurate and up to date? The vast majority of potential customers will be searching online for home service providers, and you’ll want to make sure your business is at the top of the search results. If you haven’t added SEO best practices to your marketing strategies, 2023 is the time to start!

Marketing Costs are Increasing
If you’ve been relying on pay per click (PPC) ads for most of your marketing, get ready to spend a little more.
If you’re not an advertising expert, this might be the year to consult with a professional online marketing team to ensure you’re getting the best ROI for every ad. An experienced marketing team can focus on keeping expenses low while still bringing great results so you can make the most of your marketing budget.

The Supply Chain Still Sucks
We’re sorry to report that the supply chain is still going to cause big problems in 2023.
It’s a global issue of too much demand and not enough supplies combined with delayed transportation and delivery, and it all adds up to a big mess!
Unfortunately, there’s not much you can do to solve the supply chain crisis or the increase in prices for materials. What you CAN do to stay competitive is look for creative ways to reduce your costs and pass the savings on to customers without sacrificing quality.

Skilled Labor is Declining
Skilled tradespeople are aging out of the profession and there aren’t nearly enough younger men and women entering the field to replace them.
The home service industry has seen a serious decline in skilled labor over the last four years, and unfortunately, there’s not much you can do about it. If it’s within your budget to offer hiring bonuses to attract skilled workers, do it. If you’re still facing labor shortages, be honest with your customers and don’t make project completion promises you can’t keep.

Awesome Reviews are Your Best Asset
Home service providers have always relied on word of mouth to boost their business, and that’s not going to change. The best way to attract promising new leads is with great customer reviews on platforms like Google, Yelp, and Nextdoor.
Offer happy customers incentives like discounts on future services or premium product bundles to leave a great review that gets more eyes on your business.
2023 can bring great things as long as you’re prepared for the challenges! If you’re ready to take on 2023 and make it the best year yet, we’d love to help! Visit https://resonetrics.com/problems-we-solveto learn how Resonetrics can help you do more with your home service business.

3 Goals that Should Top Your Priority List

Digital Marketing, Online Marketing, Social Media Marketing

2023 is officially here. How are you going to make the most of the brand-new year??

It’s important to set short and long-term goals for your business at the beginning of every year, but it’s even more important to set the RIGHT goals.

You know, the ones that are clearly defined, measurable, and attainable.

Don’t waste time setting goals that are reliant on factors you can’t control. If you say, “I’m going to finish EVERY SINGLE PROJECT on time and on budget!” You might just be setting yourself up to fail. What if the supply chain slows to a crawl and you can’t get the materials you need on time? What if a materials shortage causes a price spike that you can’t cover within your original quote?

The world is unpredictable, so let’s base those 2023 goals around things you CAN control. Here are 3 things that should top your priority list as you’re setting your 2023 intentions for your business:

Stronger Local Presence
Potential customers are going to continue to rely on search engines to find home service providers, and you want your name to be at the top of their results list.
Start by reviewing your Google My Business (GMB) listing. Is everything up to date and accurate? Have you included all the vital information that tells potential customers exactly who you are and what you do?
This is also the year that you need to make the leap beyond Google if you haven’t already. If you don’t have a profile on sites like Yelp and Nextdoor, get on that IMMEDIATELY! Include all those awesome customer reviews you’ve amassed to put your business miles ahead of your competition!

Master Your Social Media
You probably have a Facebook page for your business, but are you keeping it active? Letting your profile linger doesn’t help you build your business.
Social media is one of the best ways to build lasting relationships with existing customers and attract new ones. Social media isn’t just a great connection tool, it’s also the MOST effective marketing platform for small business.
2023 can be the year that you take your social media presence and marketing efforts to the next level. Focus on your content strategy first. When you provide a steady stream of valuable, important information, clients will trust you, rely on you, and most importantly- remember you when they’re in need of your services!

Enhance Your Email Efforts
Do you know that email marketing is effective AND the most affordable way to reach your customers?
It’s true!
Something as simple as a weekly newsletter enhances your connection to your customers, boosts your brand recognition, and inspires ongoing trust and loyalty. If you’ve let your email marketing slide, put this at the top of your 2023 priority list.

You’ve got a great year ahead, but Resonetrics can help you do even more with your home service business! Our marketing and technology experts have the skill to increase your visibility and create a steady stream of new leads, and we’d love to show you what’s possible with Resonetrics on your side! Visit https://resonetrics.com/products/services to learn more!

Resonetrics Solves the Success Conundrum

Digital Marketing, Online Marketing, Social Media Marketing

2022 was a great year and 2023 is poised to be even better!

Clients are calling around the clock and you’ve got a steady stream of leads waiting their turn. This is great news for your business, but how can you keep your momentum going AND complete all those important projects on time??

You’re facing the success conundrum…

You’ve obviously done a great job of marketing your home service business because you’ve got more customers than you can count. But now that the jobs are piling up, you’re left with no time to create marketing messages and advertising strategies.

The last thing you want to do is slow down your amazing momentum, but you can’t keep growing without a solid marketing plan in place, and an experienced marketing team to implement and manage it.

Ready for some good news? You can do it all with Resonetrics!

Resonetrics is like an in-house marketing team, but better. You get a full team of experienced content creators, marketing strategists, website designers, and SEO specialists without the overhead that comes with hiring in-house.

When you partner with the Resonetrics team, you get the support you need to:

Create effective social media ad campaigns on the most popular platforms that increase site traffic, drive more conversions, and bring you better returns on your marketing investment.

Improve your Search Engine Optimization (SEO) and local presence to ensure that your name is the first one potential customers see when they’re searching for your services.

Design and implement email marketing campaigns that build your client list, improve your engagement rates, and nurture lasting, loyal relationships with your customers.

Establish a high-performing social media presence that enhances your brand recognition and brings you a steady stream of qualified leads.

Build a sophisticated, user-friendly website that’s reliable, easy to navigate, and lightning fast.
Your business is growing, and you need a marketing team that can keep up. When you rely on Resonetrics, you’ll know you’ve got an experienced, dedicated team with the skills to take your business further than ever before! Visit https://resonetrics.com/products/services to learn more.

5 Fresh Marketing Ideas for Your Home Service Business

Digital Marketing, Online Marketing, Social Media Marketing

It’s not always easy to find creative new ideas to market your home service business.

After a while, all those advertising ideas start looking the same, and everything begins to feel a little “been there, done that…”

Here are 5 fresh ideas to give your marketing strategy a jump start!

Form a Partnership
So many home services go hand-in-hand. Why not partner up with a compatible business to boost revenue?
You could work with a local real estate agent to get the scoop on new homebuyers that are in need of your services. Or pair with a local designer to help bring their client’s vision to life! Collaboration can be the key to bigger business AND better leads.

Offer Service Plans
Keep customers coming back for more with regularly scheduled service plans. Offering quarterly services, inspections, or additional service bundles is a great way to build long term relationships and promote customer loyalty.
Your clients will rely on you to keep their homes in great shape, and they’ll be far more likely to recommend you to others when they use your services regularly.

Focus on the Experience
Services can be a hard sell! You don’t have tangible products that your customers can see and touch, so you’ve got to promote the experience instead.
Focus on what they’ll get when they choose your company over your competition. Maybe it’s a great response time, reliable service, top quality materials, or just peace of mind that their home is in great hands.

Share Your Best Stories
You know that customer reviews are worth their weight in gold, but video testimonials are even MORE valuable!
Social media posts and ads that include video get far more attention and engagement than their image-only counterparts. If you have an amazing tale of how you saved a customer in crisis, ask if they’d be willing to share their story in a short video.

Sponsor a Local Event
The more potential customers see your name, the more likely they are to remember it when they’re in need of your services.
Get your logo out there and be a pillar of your community by sponsoring local events. You could be a patron for your local high school sports teams, organize a canned food drive for your area food bank, or team up with your fellow home service providers to put on a home expo for homeowners and prospective buyers.
Want more awesome ideas for your next ad campaign? The marketing experts at Resonetrics specialize in bring cutting-edge marketing strategies to your small business. Learn more at https://resonetrics.com/problems-we-solve.

5 Ways to Upgrade Your Image!

Digital Marketing, Online Marketing, Social Media, Social Media Marketing

Forget what your Mama told you – looks DO matter!

The home service industry is VERY visual. You want homeowners to know that you provide high-quality and aesthetically pleasing products at a great price, and the proof is in the pictures! Posts with images get over 80% more engagement than text-only content, so if you want to get eyes on your business, you need great images!

Photos elevate your social media posts, get potential customers’ attention, and make your businesses stand out in the crowded marketplace.

In fact, the images you choose for your social media posts could be the deciding factor when customers are ready to choose a service provider! With so much at stake, you DEFINITELY want to learn the secrets to choosing the best visuals for your social media marketing.

Here are 5 great tips to help you choose the right images for your social media:

Choose Images that Match Your Message
You want to choose photos that showcase your skills, your professionalism and the details that set you apart from your competition.
The home service industry is all about building trust. Choose images that convey trustworthiness, reliability, and quality you can count on.

Keep Your Brand Identity Consistent
Your business has a look and vibe all its own, and you want to choose images that reflect the unique feel of your brand.
Select images that are a great fit for your content AND your brand identity. They don’t have to be original (though it’s great to use original photos as often as you can!) but choose stock photos that fit the look and feel of your business.

Pick Compelling Images
There are thousands upon thousands of stock images to choose from, and you want to pick the one that will get the most attention! Bright colors and strong composition draw the eye immediately and make your post shine in a crowded newsfeed.
But here’s a helpful tip – before choosing a stock image, make sure none of your competitors are using the same one. After all, you want to be a standout, not a copycat!

Use High-Resolution Images
Grainy, pixelated photos won’t do much to promote your skills! You want high-quality, high-resolution photos that are crisp and engaging.
Sizes vary based on platform and the type of image, so don’t assume that a one-size-fits-all approach will work for your visuals! Do some research on the recommended image sizes on the platforms of your choice BEFORE you search for the perfect picture.

Be Original!
The days of needing a ton of expensive camera equipment to take a great picture are over. These days, you can capture AMAZING images with nothing but your phone!
Try your hand at creating original images for your posts- but there is one caveat, if you’re not a great photographer, it’s better to leave the visuals to the pros. Hire a professional photographer for your top projects to create a portfolio that showcases your amazing skills.

Want to upgrade your image? Resonetrics can help! Visit https://resonetrics.com/services/social-media-marketing to learn more.

Should You Pay for Leads?

Digital Marketing, Online Marketing, Social Media, Social Media Marketing

We like to think of social media as free advertising, but is it REALLY???

Sure, there are plenty of sites that let you market your business without charging a monthly fee, but that doesn’t guarantee spectacular results. Anybody who’s ever tried to build a marketing strategy around Facebook knows that organic reach ain’t what it used to be, but does that mean you HAVE to pay to get ahead?

Lots of customers use sites like Angi or HomeAdvisor (which are actually owned by the same company) to connect with local contractors. They do generate new leads for your business- but is it worth the cost?

Let’s look at some of the potential drawbacks of lead generation services:

Not All Leads are Good Leads
When you use a lead generation service, you’re going to pay for every lead, regardless of whether or not it’s qualified.
Maybe you specialize in high-end window treatments, but if you get lumped into a generic “window” category, you might get leads for customers who need window washers, or window repairs. That’s not the least bit helpful, and you still have to pay for it!

Leads Aren’t Exclusive
Leads are going to every company that fits the customer’s keyword search, not just you. So, now you’re competing for leads on a site that’s supposed to deliver them directly to you.
You’ll have to pull out all the stops to secure new customers, and honestly, you could be doing that on any platform for free!

Customers are Limited
Services like Angi require members to subscribe to access content. And your business has to be “Angi Certified” to be featured – which, of course, costs money.
That means that you have a limited number of customers to pull from, AND you’re fighting with your competition to get to them first. That doesn’t seem like a great use of your advertising budget, does it?

You May Have to Offer Steep Discounts to Attract Customers
Angi shows members results in a hierarchy – and the contractors that offer exclusive coupons to Angi members are always featured first.
So, not only are you paying to be seen, now you’re eating the costs of a major discount?? Ouch.

Contractors Give It Two Thumbs Down
The reviews say it all. If you peruse BBB reviews of Angi, you’ll see countless complaints from furious contractors. Not to mention all those lawsuits they’re facing for false advertising and unscrupulous business practices…
When you look at the facts, it’s plain to see that you might be better off spending your marketing budget developing content for sites that DON’T charge you and leave you with suspect leads. If you’d like to learn more about developing a social media marketing strategy that’s truly effective, visit https://resonetrics.com/services/social-media-marketing.

6 Do’s and Don’ts of Social Media Marketing

Digital Marketing, Online Marketing, Social Media, Social Media Marketing

Social media marketing is a small business owner’s best friend.

It’s an easy way to put your home service business on the map, connect with countless new leads, AND convert them to paying customers!

But if you’re fairly new to social media marketing, you might have questions about how to get started. We’ve created a list of do’s and don’ts to help you upgrade your social media marketing efforts, improve your visibility, and expand your business!

DO:

Show Off Your Skills with Great Images
When people are trusting you to upgrade their homes, they want to know that they can rely on you to provide great quality work. You know that old saying, “A picture is worth a thousand words”? It’s definitely true in this case!
Provide a photo gallery of your best work- the more varied the projects, the better. You want potential customers to be blown away by your wide array of skills and talents that puts your competition to shame!

Offer Valuable Content
Sure, your ultimate goal is to get paying customers, but that starts by building relationships. Relationships are built on trust, and the best way to establish trust is by providing valuable, helpful content.
That can take many forms! If you’re a landscaper, create a short DIY video tutorial for container gardens. If you’re a builder, make a list of FAQs for homeowners with helpful answers. If you have a roofing company, put together a checklist of signs that it’s time to replace your roof. Use your expertise to educate customers AND build trust.

Give Proof
You think you’re the best in the business, but social media makes it easier than ever to prove it! All you need is a group of satisfied customers willing to sing your praises.
Video testimonials are marketing gold, but a glowing written review of your amazing service is a close second. The more reviews and recommendations you feature on your social media, the more likely you are to get the job.

DON’T:

Make Scam Promises
You’ve seen those ads everywhere- “Get a Free Roof!” or “We’ll Buy Your House TODAY!!”
You learned long ago that if it sounds too good to be true, it probably is, and your customers aren’t fools!
Ads that sound like scams are the opposite of trust builders. You want to offer authentic proof of your skill and value, and that won’t be accomplished if you rely on cheesy, ineffective marketing tricks.

Push Sales Too Hard
Your social media should follow the 80/20 rule. That means 80% of your content should be informational, educational, or entertaining (this is what we mean by valuable content) and no more than 20% sales focused.
That doesn’t mean you can never post special offers, deals, or promotions, it just means you need to do it sparingly. If your audience feels like you’re constantly pushing them to buy, they won’t stick around long. But if they feel like you truly care about their needs, you’ll have loyal customers for life!

Post Inconsistently
One of the keys to successful social media marketing is consistency. You need to show up reliably in your followers’ feeds if you want them to remember you. If you post 6 times in one week and then go dark for a month, you’re not going to get the audience or engagement you need to succeed.
That doesn’t mean you should post a bunch of junk content just to get your name out there! Posting consistently means providing valuable content on a reliable basis. Set a posting schedule and stick to it. You should shoot for a minimum of 3 posts a week, but if you can offer a high-quality content post every day, even better!
Want to learn more about mastering social media marketing? Check out https://resonetrics.com/services/social-media-marketing

Building a Better Ad for Your Home Service Business

Ad Management, Ad Strategy, Digital Marketing, Online Marketing

Chances are, you don’t have a marketing degree or tons of advertising experience, but that shouldn’t stop you from creating a killer ad for your home service business!

You don’t have to have lots of marketing expertise to write a great ad, and these tips will help you create compelling copy that gets customers’ attention and gives you a leg up on the competition!

Choose Your Target
Before you can write a great ad, you have to decide who you’re writing to. New homeowners? Empty nesters who are ready for a remodel? Sellers who want to spruce things up before their home hits the market?
Your target audience will determine the tone and message of your ad, so you have to understand who your audience is and what they want. When you can think from the perspective of your potential customer, it becomes much easier to write an ad they can relate to.

Identify the Problem
What does your business do? Solve problems. Whether you’re a plumber, landscaper, or interior designer, you solve people’s problems and make their lives easier, and your ad should make that clear.
Your core message should show customers that you understand their issue and explain how you’ll fix it.

Get Their Attention
The success of your ad depends on your headline. If you don’t have a strong, impactful headline, your ad won’t get the attention your business deserves.
You need a headline that’s short, concise, and filled with strong action words that inspire potential customers to click. Don’t settle for “Do you need a new roof?” Try something like, “Give Leaks the Boot! 👢” or “🛑 Stop Leaks NOW! 🛑”
Notice the emojis? They’re very effective at drawing the eye, but don’t go overboard. You don’t need an emoji after every sentence – a few well-placed pictures will do the trick.

Tap into Their Emotions
Emotional triggers are great for getting audiences to take action. Use words that inspire hope, trust, fear, or even anger to compel your audience to make the next move.
Fear of missing out (commonly known as FOMO) is a great tool for encouraging customers to act quickly. Ramp up the FOMO by offering limited time promos or discounts.

Give Proof
Obviously, you know you’re the best in the biz, but you’ve got to prove it! Include reviews, ratings, and customer testimonials whenever possible.
When you give customers social proof that other people love your work, they’ll be clamoring to call!

Call to Action
If you want customers to take action, you have to tell them what to do – and that requires a clearly worded call to action (CTA).
You can include a button that tells them to call now, request a quote, visit your website, or claim a special offer.

If you’d like more advice on creating compelling ads that help your business grow, give us a shout! https://resonetrics.com/contact

5 Great Ideas for Your Next Video

Digital Marketing, Online Marketing, Video Marketing

Did you know that consumers watch over 500 MILLION minutes of video on YouTube EVERY SINGLE DAY??
Pretty amazing, right?

With numbers like that, there’s no denying that video is taking over the internet- and if you haven’t added video to your marketing strategy, you’re falling behind.

But here’s the good news – home service businesses were MADE for video! You have so much to share, and all you need is a smart phone and a topic to create epic video content.

Here are 5 great ideas to get you started:

How-To Video
This one is almost too easy! You have awesome skills that are the envy of DIY-ers everywhere. When you share what you know in a short, simple how-to video you’re giving potential customers valuable information, establishing trust, and securing your status as an authority in your field.

Product Demonstration
If you offer products as a part of your business line, video is the perfect format to showcase them and highlight their top features.
But you don’t have to sell products to demonstrate them. Go ahead and shoot a shout-out to your favorite tools. Tell your audience what they do and why you love them. It’s an authentic, engaging way to let customers get to know you and learn more about what you do.

Project Reveal
Got a project you’re particularly proud of? Let your work shine in a video reveal!
You can include “before” shots, a description of the project, and then dazzle your audience with the big reveal of your latest masterpiece.

Behind the Scenes
Your work probably seems fairly routine to you, but to an outsider, it’s fascinating.
Shooting short daily clips of a project and editing them together to create a time-lapse glimpse of what goes on behind the scenes is a great way to invite audiences in and show off your incredible skills.

Go Live
Let’s be honest, there are some funny, scary, and downright unbelievable things that happen on a jobsite- and those things make GREAT video content!

The next time you encounter something share-worthy, grab your phone and start recording. It can be anything from your client’s cute dog romping around to the snake you almost stepped on. You can even share the stuff that ruins your day. That latest shipment of custom windows arrived broken? Bad for business – great for content!