Want to attract a slew of brand-new customers? Try a lead magnet! Lead magnets lure prospective customers by offering a valuable incentive in exchange for contact information. But here’s the key - you have to offer potential clients something they REALLY want. Home service providers have a very specific area of expertise, and you want to use your knowledge and experience to your advantage. That means creating a lead magnet that speaks to your skills, helps your customers, and sets you apart...

Facebook, Instagram, YouTube, TikTok - there are countless ways to connect with your customers. And with so many digital channels vying for attention, creating engaging, compelling, valuable content for your customers can be an overwhelming task. Customers have access to an endless stream of content, and businesses that want to stand out in the crowded online marketplace have to be very skilled at creating content that resonates with their audience and provides value. The best content speaks...

The real estate market appears to have hit the skids… Sky-high interest rates and inflation have cooled down the too-hot-to-handle seller’s market we’ve grown accustomed to over the last few years, and that could be GREAT news for your home service business. As home sales trend down, more and more homeowners are choosing to stay right where they are and put their money towards equity-building home improvement projects and renovations. That’s the good news! The bad news is you’re probably still...

You’ve got a long list of satisfied customers, so how can you use that to build your business? Good reviews are the ultimate marketing tool, but it’s not always easy to get your customers to take the time to actually write them! We’re giving you some smart tips to take the hassle out of getting reviews and testimonials from your top customers. If you want to get more gold stars for your business, try this:Start with Your Social MediaYou might have great reviews lurking in your comments that...

The dog days of summer are FINALLY behind us, and the cool breezes and colorful leaves mean that it’s time to kick your seasonal marketing efforts into high gear! Fall is a fantastic time for home service providers to think about offering seasonal promotions and packages. Customers are thinking about the holidays and the harsh winter months ahead, so get a jump on your competition by launching your seasonal marketing campaigns early. Here are some great ideas for fall services and products to...

Lots of companies do what you do - so how can you convince potential customers that you do it better? The home service market is flush with providers, and if you want to stand out from your competition, you’ve got to start by figuring out your unique value proposition (UVP). You know you’re good at your job, but you might not have spent a lot of time considering what makes you unique, different, and better than other service providers. If you haven’t figured out your UVP, it’s time to start!...

Interest rates have risen dramatically and that’s making it more difficult for new homeowners to take on big home improvement projects. That’s not exactly great news for home service providers… The key to keeping your business afloat in tight times starts with your sales pipeline. You need a steady stream of leads flowing into your business so that you won’t have to worry too much about slow stretches or canceled projects. Here are smart ways to generate high quality leads for your home...

Crafting an ad that converts potential clients into paying customers is a tall order! You don’t have money to waste on ads that go nowhere, so we’ve created a simple strategy to help you boost your conversion rate and continue to build a solid foundation of loyal customers. Before you create your next ad campaign, take a look at these easy tips for improving your ad conversions: Compelling Copy is KeyBefore you can convert a customer, you’ve got to get their attention! Start with a strong,...

Email marketing is easy, inexpensive, and incredibly effective! In fact, email may be one of the most efficient tools in your marketing toolbox - but like any other tool, you have to know how to use it! Email marketing is highly targeted. If you want to achieve maximum impact with your email marketing campaigns, you have to craft a personalized message for a very specific group of people that appeals directly to their wants and needs. The more targeted your message, the higher your open rates,...

You see it everywhere you go; people staring intently at their phones. Mobile devices are everywhere, and according to Google, more than half of all internet traffic comes from mobile devices. This means that at least half of your potential customers will be searching for your business via phone or tablet- is your website ready?? Optimizing your website for mobile use is an important part of your marketing strategy. It’s one of the major factors that Google uses in its ranking algorithm, so...