Resonetrics Digital Marketing Blog
How to Keep Your Home Service Business Thriving in an Unpredictable Market
How’s business?? Hopefully, you’ve got a steady stream of new clients and big-ticket projects flowing through your sales pipeline, but if you’re finding that your tidal wave of qualified leads seems to have slowed to a trickle, you’re not alone! Home service providers across the country are feeling the squeeze. Fannie Mae reports that potential buyers are backing away from high home prices and skyrocketing mortgage rates, and sellers are rethinking their plans to move. It gets worse… Big box...
7 Smart Strategies for Attracting Better Leads
All leads are not created equal! Stop wasting time on wishy-washy potential customers who can’t commit. Your time is valuable, and your business deserves highly qualified leads who know what they want and have the budget to back it up. The marketing experts at Resonetrics specialize in driving your ideal customers directly to your business, and we’re sharing our top tips for upping your lead quality! Use Your Local SEO Your website should be optimized for local searches, so that means you need...
What’s Resonance and Why Does it Matter?
We know that resonance is important. So important, in fact, that we added it to our name! (Resonance+ metrics = Resonetrics! Get it?!) Resonance is more than just a catchy sales message. It’s a deep, meaningful connection with your customers and your community. Resonance creates loyalty, trust, and leaves a lasting impact on your clients. We strive to create these lasting connections through your marketing message because we know it enhances your business by: Building Emotional Connections...
Visibility Should Be Your Biggest Business Goal
The marketing experts at Resonetrics know that visibility is the key to bigger, better business. Every business needs to be seen by the right people at the right time to continue growing, but visibility is especially important for small businesses. The home service industry is crowded with competition, and the more visible you are, the more likely you are to stand out from the crowd. Here are 5 reasons you should add boosting visibility to your list of goals: Visibility Boosts Your Brand...
Success is Just 90 Days Away!
You don’t have to wait for a new year, a new quarter, or even a new week to start building a success plan for your business. Sustainable, scalable success starts now! When you’re ready for a bigger business, better revenue, and more opportunities, there is no reason to wait. You can be more successful in 90 days if you start building your success strategy TODAY! Here’s where you should start: Define Your Goals, Mission, and Vision You can’t move forward if you don’t know where you’re going!...
Your End-of-Year Business Checklist
It’s hard to believe, but 2023 will be over before we know it!As you’re gearing up for the busy holiday season, it can be all too easy to get behind on those end-of-year tasks. We want you to get 2024 off to a GREAT start without stress, so we’ve created a checklist to ensure you don’t miss any of the important details!Before you close the books on 2023, make sure you: Conduct a Financial Review: Go over all of your financial statements to make sure you’re crystal clear on your current...
7 Steps to a Stronger Marketing Message
Struggling to make your marketing message stand out from the crowd? You’re not alone! The home service provider marketplace is highly competitive, and when you’re offering similar products and services, it can be hard to make your brand stand out. That’s why we’ve compiled 7 easy strategies to make your message loud and clear! Clearly Define Your TargetYou need to know your audience inside and out to create a tailored marketing message that always hits the mark. Understand their needs,...
Goal Setting Just Got Smarter!
What do you want to get from your marketing campaigns? More leads? More visibility? More money? If you answered, “all of the above,” you’re in good company! As a home service business owner, you want to make the most from every marketing dollar you spend. You don’t have extra time or money to waste, so you need marketing strategies that bring solid return on investment (ROI) every time. The key to hitting your target every time is to set your marketing goals BEFORE you start devising a new...
7 Ways to Say Thanks to Your Customers
With Thanksgiving just around the corner, it’s time to count your blessings, and your loyal customers should always be near the top of the list! They’re the foundation of your business, and your biggest supporters, so as we enter the season of Thanksgiving, here are some great ideas to show your customers how much you appreciate them all year round: Thank You Note: mass produced seasonal cards are good for the majority of your customer base, but when you REALLY want to go above and beyond for...
10 Awesome Ideas for Your Next Lead Magnet!
Want to attract a slew of brand-new customers? Try a lead magnet! Lead magnets lure prospective customers by offering a valuable incentive in exchange for contact information. But here’s the key - you have to offer potential clients something they REALLY want. Home service providers have a very specific area of expertise, and you want to use your knowledge and experience to your advantage. That means creating a lead magnet that speaks to your skills, helps your customers, and sets you apart...