What do you want to get from your marketing campaigns? More leads? More visibility? More money? If you answered, “all of the above,” you’re in good company! As a home service business owner, you want to make the most from every marketing dollar you spend. You don’t...
Posts tagged with
Business Growth
7 Ways to Say Thanks to Your Customers
With Thanksgiving just around the corner, it’s time to count your blessings, and your loyal customers should always be near the top of the list! They’re the foundation of your business, and your biggest supporters, so as we enter the season of Thanksgiving, here are...
10 Awesome Ideas for Your Next Lead Magnet!
Want to attract a slew of brand-new customers? Try a lead magnet! Lead magnets lure prospective customers by offering a valuable incentive in exchange for contact information. But here’s the key - you have to offer potential clients something they REALLY want. Home...
6 Tips for Creating Compelling Content
Facebook, Instagram, YouTube, TikTok - there are countless ways to connect with your customers. And with so many digital channels vying for attention, creating engaging, compelling, valuable content for your customers can be an overwhelming task. Customers have access...
Making the Most of a Challenging Market
The real estate market appears to have hit the skids… Sky-high interest rates and inflation have cooled down the too-hot-to-handle seller’s market we’ve grown accustomed to over the last few years, and that could be GREAT news for your home service business. As home...
5 Ways to Get Hassle-Free Reviews
You’ve got a long list of satisfied customers, so how can you use that to build your business? Good reviews are the ultimate marketing tool, but it’s not always easy to get your customers to take the time to actually write them! We’re giving you some smart tips to...
5 Fall Marketing Ideas
The dog days of summer are FINALLY behind us, and the cool breezes and colorful leaves mean that it’s time to kick your seasonal marketing efforts into high gear! Fall is a fantastic time for home service providers to think about offering seasonal promotions and...
What’s Your UVP?
Lots of companies do what you do - so how can you convince potential customers that you do it better? The home service market is flush with providers, and if you want to stand out from your competition, you’ve got to start by figuring out your unique value proposition...
SOS for Your Home Service Business
Interest rates have risen dramatically and that’s making it more difficult for new homeowners to take on big home improvement projects. That’s not exactly great news for home service providers… The key to keeping your business afloat in tight times starts with your...
9 Smart Strategies to Improve Your Ad Conversions
Crafting an ad that converts potential clients into paying customers is a tall order! You don’t have money to waste on ads that go nowhere, so we’ve created a simple strategy to help you boost your conversion rate and continue to build a solid foundation of loyal customers. Before you create your next ad campaign, take a look at these easy tips for improving your ad conversions:Compelling Copy is KeyBefore you can convert a customer, you’ve got to get their attention! Start with a strong, compelling headline and back it up with clear, concise details and descriptions that highlight the unique selling points and benefits of your home service business. Speak to your customers’ problems and pain points and offer clear solutions. And don’t forget to end with a Call to Action (CTA) that clearly outlines the action you want your new customers to take, like booking a call or consultation. Always be OptimizingYou’ll need a dedicated landing page for your ad that gives the pertinent details of your offer and helps customers take the next step. Landing pages should be fast, user-friendly, and ALWAYS optimized for mobile devices. Gain Their TrustYour customers are trusting you with their most valuable asset- their homes. Show them that you are worthy of that trust by adding customer testimonials, ratings and reviews that cement your reputation as a top-tier home service provider. Make sure that awards, affiliations, and important certifications are featured prominently on your website so potential clients can see that you are a highly qualified, trustworthy expert. Give ‘Em the Old Razzle DazzleYour completed masterpieces speak for themselves, so let your work shine! Create a before and after gallery of your best projects and consider adding video tours of completed spaces so customers can get an immersive look at your incredible skills! Keep it LocalCreate ad campaigns targeted to specific neighborhoods, cities, or counties in your area. Tailoring your ads to your target audience helps drive conversions, so don’t be afraid to go hyper-local. And don’t forget to provide clear, prominently displayed location and contact information so your new customers can find you. Switch Things Up SeasonallyNew season, new home improvement project! Craft ads that address seasonal needs like summer HVAC maintenance, spring power washing, or winterizing plumbing systems. Take Advantage of Ad ExtensionsAd extensions can provide more information and options to visitors like location information, site links, and call extensions. They can also direct visitors to specific pages on your website to make it even easier for them to find the answers to their questions. Keep TestingWhen you get great results from an ad campaign, you want to know EXACTLY what made it so successful! A/B testing can help you replicate stellar results by showing you the ad copy, imagery, headlines, landing pages, and CTAs that resonate with your audience and drive conversions. Keep the Communication GoingRespond to inquiries and leads ASAP! The faster you make that connection, the more likely you are to land the conversion. And don’t forget to reach out and retarget users that have previously visited your website or interacted with your ads – the second time might just be the charm! The marketing experts at Resonetrics know how to make your paid ads work harder! Visit www.resonetrics.com to learn more!