5 Fundamentals of Targeted Marketing

5 Fundamentals of Targeted Marketing

When you’re ready to grow your home service business, you need a marketing strategy that appeals directly to your target audience – but before you can do that, you have to identify your target audience! Your entire marketing strategy, content, platforms, ads, etc, will be designed with your target audience in mind. That means you need to know who they are, where they are, what they need, and how you can help solve their problems BEFORE you can create an effective marketing strategy. A lot of small businesses use the “spray and pray” approach to reach potential customers. They blast their message across any and all channels and pray it reaches their mark, and it’s about as effective as it sounds…If you want to create effective advertising campaigns and avoid wasting money and time, you need to start by identifying your target audience. Here’s how:Who am I targeting? This is a clearly defined group of consumers who are most likely to buy your product or service. They’ll likely be homeowners at a certain income level who all live within a specific geographic area.  What Can I Offer Them? What are your potential customers struggling with, and how can your business make their lives better? Identifying your customers’ pain points helps you craft a message that speaks directly to their problem and more importantly, offers a great solution!  What Do I Need to Know About Them? The more you know about your target audience, the more specific your marketing message will be. Knowing who they are and where they live is a good start, but it’s also incredibly helpful to know as much as you can about their spending patterns and buying behavior, interests, and stage of life.  Where Can I Find Them?Social media is the most effective marketing tool for small businesses, but you have to choose the right platform! You need to do your research to determine if your target audience frequents Facebook, Instagram, TikTok, or whatever social network pops up next! The age of your target demographic can help point you in the right direction. If you’re targeting the over-40 crowd, Facebook is probably your best bet. Millennials tend to flock to Instagram, and Gen Z is all about TikTok! Choosing the proper platform for your audience is essential to your marketing success.  Who is My Competition Targeting? Home service providers are all pulling from the same local customer pool, so it’s important to know how your competition is reaching potential customers. Are they connecting on social media? Using local advertising options? Relying on word of mouth? Knowing which channels your competition is successfully targeting helps you beat them at their own game! Identifying your target audience is the first step on the road to success! The team at Resonetrics specializes in identifying your target audience and devising a marketing strategy with them in mind. Check out https://resonetrics.com/problems-we-solve/ to learn more! 

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Why Do I need a Digital Marketing Plan?

Why Do I need a Digital Marketing Plan?

The Resonetrics team specializes in creating digital marketing plans for home service providers. So, what does that really mean??To put it simply, we devise a customized plan for your business using content, online marketing platforms, advertising, and tech tools to support your goals for your business. When you’re ready to grow your home service business, we create strategies that boost your visibility and brand awareness and implement the steps that bring new leads directly to your business and convert them into happy customers! Basically, we’re the marketing magicians that bring all the elements together to make your business stand head and shoulders above your competition. Here’s how we do it:We can help you hone your target audience, create an ideal client profile, and craft content and messaging that speaks directly to their needs and wants. We use your data to set numbers based KPIs to ensure that your marketing strategy keeps you firmly on the path to your goals. We create targeted PPC advertising, social media marketing, and email marketing campaigns that drive highly qualified leads to your business. We streamline your website to create a lightning-fast, user-friendly experience that allows potential customers to find all the information they need quickly and easily.We plan, implement, and manage launches for new products and services.We use cutting-edge SEO strategies to drive your business to the top of the search engine rankings and put you clearly on the map.There’s no such thing as a one-size-fits-all marketing plan. You deserve strategies that are as unique as your company, and Resonetrics is committed to creating customized plans that are structured to support your vision for your business. Resonetrics has the knowledge, tools, and experience to keep your business growing and thriving for years to come! If you’d like to learn more about what Resonetrics can do for your home service business, please visit https://resonetrics.com/services/. Let’s talk about your goals for your business and see what’s possible when you have a highly skilled digital marketing team by your side!

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Here’s Why You NEED Resonetrics!

Here’s Why You NEED Resonetrics!

You have built one hell of a home service business! You’ve got years of experience, you’re a bold leader, and you’re supported by a team that brings their best to every project. There are thousands of homeowners out there looking for a service provider who does reliable, impeccable, trustworthy work, and the team at Resonetrics would like to introduce you! When you’re busy running your business, it can be impossible to find enough time to devise, develop, and implement basic marketing plans. Forget about lead generation, SEO strategies, technology updates, and brand awareness campaigns!!Your time is limited, but your business deserves to be SEEN! That’s why you need Resonetrics. While you’re out their building gorgeous homes, designing elegant interiors, and creating unbelievable landscapes, the marketing team at Resonetrics is busy:Implementing marketing campaigns that put your business on the map! We devise cutting edge SEO strategies teamed with local listing options to boost your brand awareness, increase your visibility, and attract new leads.Devising a content strategy that positions you as an authority in your field, promotes trust, and provides valuable, engaging content through blogs, newsletters, social media, and email marketing.Going beyond word-of-mouth marketing and referrals to create the process that brings you the largest, highest quality selection of leads in your area.Keeping your website lightning-fast, secure, user-friendly, and beautiful! Success starts with Resonetrics. Our digital marketing team has the skill and expertise to help your business stand out from the crowd, find your ideal customers, and drive them directly to you! If you’re tired if waiting for the phone to ring, or if you’re over leads that go nowhere, let’s talk! We’d love to show you how Resonetrics can help you grow your business without adding more work. Visit www.resonetrics.com to learn more. 

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Hot Summer Marketing Strategies for Your Home Service Business!

Hot Summer Marketing Strategies for Your Home Service Business!

Temperatures are heating up and that’s GREAT news for home service providers! As the weather gets warmer and everyone heads outside, homeowners start tackling those projects they’ve been putting off like landscaping, painting, pressure washing, roofing and more. This is the prime time to spread the word about your business and attract a whole slew of new customers. Here are some great ideas to expand your brand this summer:Participate in Community EventsEvents ramp up in the warmer months and you can get great facetime with potential customers. Set up a booth at a local festival, lend a helping hand at festive 4th of July events, or be a sponsor for a fun local event.Bonus – participating in local events cements your reputation as a valuable member of your community, so don’t forget to share your contribution on your social media profiles, newsletter, and email marketing initiatives.  Try a Summer SaleHomeowners are already looking for your services, so why not bring in a little more revenue by offering package deals or buy one get one ½ off sales on your most popular services? Or try offering a discount for clients that book a free consultation by a certain date. That ups the sense of urgency and gives customers the opportunity to get great service AND save money! Give Your Marketing a Summer Glow-UpYou can add summer images and themes to your website, social media posts, and email marketing campaigns. Add a summery spin to your email subject lines, CTAs, slogans, and sales promotions as well.  Focus on Summer CelebrationsSummer is the high season for vacations, graduations, weddings, and reunions, and you can use that to your advantage! If you have a home security business, remind people to keep their home safe while they’re away. Designers or painters can market a summer spruce up for homeowners that are hosting celebrations. Landscapers can branch out into tree or plant rental for weddings and receptions.  Start Planning Ahead for the Holiday SeasonChristmas in July?? Sure, it’s hard to think about the holidays when it’s 90* but it’s NEVER too early to start planning for major holiday sales! Map out a Black Friday sales promotion, or an email campaign that encourages customers to get their homes ready for the holidays. When everyone else is rushing around to get their holiday marketing initiatives together, you’ll be ahead of the game! Want to make your business stand out this summer? Resonetrics is ready! Visit www.resonetrics.com to learn more. 

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10 Simple Ways to Boost Your Website Traffic

10 Simple Ways to Boost Your Website Traffic

You have a great website that welcomes customers, shows off your skills, and provides valuable answers to all their questions. Now you just have to figure out how to get customers to visit your site…Many small business owners struggle to boost website traffic, so we’ve put together 10 simple ways to drive more leads to your website!Optimize EVERYTHINGThe more content you optimize for SEO, the higher your business will rank in the search results. Focus on choosing the leading local keywords for your business, and include them in your website content, page titles, blog posts, videos, and more.  Keep it FreshOut with the old, in with the new! Removing old, dated content and adding fresh new content as often as possible keeps the Google algorithm happy, and that means higher search rankings and more page views for your business. Keep Up with The CompetitionScope out your competition and determine their best sources for web traffic. If they’re Google’s top pick for service providers in your area, it’s time to up your SEO. If they’re prominently featured in your social media newsfeed, you might want to increase your Facebook ad spend. The key is to see what they’re doing, then do it better!  Create New Content ChannelsFrequent social media posts might not be enough to keep you on your customer’s minds. Test out new content options to see what drives followers to your website. You could create a podcast with home improvement tips and advice, start a weekly blog, or introduce a series of video tutorials. The more content you have, the more opportunities you create for new customers to find you in the search results.  Don’t Forget LinkedInNot only can LinkedIn provide new leads, it’s also a great way to build your professional network. Those connections can lead to lucrative collaborative opportunities in the future like guest blogging, affiliate marketing, or joint marketing promotions that benefit everyone!  Offer Great AdviceThere are countless online forums looking for smart people with excellent tips and advice! Put your vast knowledge to work and answer home improvement questions on Reddit, Quora, or Yahoo Answers. It’s not a place to promote your business (at least, not right away) but it is a great way to build trust and establish your reputation as an authority in your field.  Use Email Marketing =Email marketing drives traffic directly to your website. Plus, your email list functions as a valuable customer directory that helps you nurture existing customer relationships and retarget them for future purchases! Create Shareable ContentGet those blogs, videos, and articles out into the world by encouraging followers to like and share. You’ll improve your brand awareness and attract new leads if you consistently provide valuable content, so make sure it’s relevant, compelling, and entertaining. Try Affiliate or Influencer MarketingTo get your brand in front of a wider audience, try teaming up with a complementary home service provider or a prominent local business willing to promote your services. For a small referral fee for each new customer, you can reach countless new leads! And if you’re willing to promote an affiliate’s business on your website, you can get valuable exposure without spending a dime.  Know Your NumbersUse your analytics to determine your top sources for website traffic. Dive deeper by breaking it down by sources that provide the most traffic, the most conversions, and the most engagement. This lets you know the best channels to focus your marketing efforts to meet your goals. Resonetrics specializes in attracting the customers you want to work with and delivering them directly to your (virtual) door! Visit www.resonetrics.com to learn more! 

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Mapping Your Customer’s Journey

Mapping Your Customer’s Journey

Getting potential clients from the awareness phase to the buying phase can be quite a journey! The more effectively you can tailor your marketing message to meet your customer’s needs in each phase of the journey, the more likely you are to land the sale, AND bring back repeat customers. Creating a customer journey map can be a useful tool to highlight customers’ needs, understand the ways they interact with your company, and predict their buying behavior. Here are the 5 steps you need to know to create your own customer journey map:Set Clearly Defined GoalsBefore you begin mapping the buying journey, you need to have an end goal in mind. Name overall goals such as increasing revenue, customer engagement, or boosting your retention rate. Then break it down a little more – which segment of your audience are you targeting? What metrics will you use to measure your success?  Create Ideal Customer ProfilesYou can’t create a personalized message for each phase of the journey if you don’t know who you’re targeting! Creating client profiles is a great way to get to know your audience. Include details about where they live, their age, how much money they make. Think about their pain points and the solutions your business can provide. Which services are they most likely to purchase? The more specific you can be, the better.  Mark Your TouchpointsTouchpoints are the places where buyers interact with your brand. It starts with awareness, so identify how customers are discovering your brand. Maybe it’s social media or GMB or website visits. Don’t forget to include indirect touchpoints such as customer reviews on websites like Yelp or NextDoor.  Map Your Current Customer JourneyWhat steps led your existing customers from brand awareness to closing the deal? Which sales channels brought them to your door? Which services are in demand, and how can you expand on those top performers. What’s bringing your repeat customers back for more? Map Your IDEAL Customer JourneyThis is where you define the actions you want customers to take – the actions that support the goals you outlined in step one. Think about how you want customers to react to new products or services, and then take note of how your ideal buying journey differs from your ACTUAL buying journey. This can give you great insight for the future! A customer journey map gives you insight on your customers, helps you create the content they’ll love, and helps you maximize your marketing by giving data on your most effective touch points, sales channels, and marketing tactics. If you’d like to learn more about customizing your marketing for each stage of your customers’ buying journey, Resonetrics is happy to help! Visit https://resonetrics.com/ to see what we can do for your home service business! 

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What are KPIs and Why Do I Need Them?

What are KPIs and Why Do I Need Them?

When you’re ready to roll out a new marketing campaign or sales initiative, you need the right tools to measure your success. No business owner wants to waste time or money on an unsuccessful venture, and KPIs can help ensure that you stay on track and meet your goals. But before you can put your KPIs to work, you have to know what they are, what they do, and how to use them! We’re breaking down the facts about KPIs so you’ll know what to measure and why you’re measuring it!What are KPIs? KPIs (key performance indicators) are a series of quantifiable measurements that represent key goals for your business. They can give you insight on the performance and overall health of your business and show you how you stack up against your competition. Common KPIs may include gross profit margins, website traffic, customer acquisition, sales growth and more. Are KPIs Different than Metrics?Yes, but they work together! KPIs measure specific goals over a specific time period. Metrics are also quantifiable data points, but they measure processes or operations, and don’t follow a specific timeline. Basically, metrics give you the data that supports your KPIs. If you want to track the efficacy of your new ad campaign, you might choose sales growth and new lead acquisition as your KPIs. But you’ll need the metrics to back them up, so you might choose to track qualified leads, new followers, or revenue growth as the metrics that support your KPIs.Why Do I need KPIs? KPIs improve and maintain the overall health of your businessThey help you meet your goals and beat your competitionThey identify weak areas in your business so you can fix themMonitoring your metrics can give you a heads’ up if you’re heading in the wrong direction so you can course correct quicklyHow Do I Choose My KPIs? Set your objectives for the initiative and be specific!! If your objectives are too broad or too numerous, you won’t get a clear picture of your success. Choose the metrics that help you track your KPIs. For example, if your KPI is increased visibility, you’ll want to track page views, engagement, and follower numbers through your social media analytics dashboards. Make sure your KPIs are measurable, and that you have the tools you need to track them. This might require you to invest in specific tracking software, so do your research BEFORE you launch your new venture. If you’re not sure what to track, leave it to the pros! A marketing company that specializes in SEO (ahem, like Resonetrics…) can help you choose your KPIs, set your metrics, and accurately track your data. Need some help identifying your KPIs and choosing your metrics? Resonetrics is here for you! Visit https://resonetrics.com/services/ to learn more!  

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5 Things Every Great Website Needs

5 Things Every Great Website Needs

Your website has a BIG job! It welcomes potential clients, educates them about your business, answers their questions, highlights your best work, and encourages new leads to become loyal customers. Every business has different website needs, but there are 5 things that EVERY great website has in common:Great DesignNobody wants a clunky, ugly website that looks like it was designed by a high schooler in 1999. Your website introduces your business, and you want to make a GREAT first impression. You need a well-designed, uncluttered layout that has high-quality images and videos and reflects the look and feel of your company. It’s also important to have clear, user-friendly navigation tools that help clients find what they’re looking for quickly and easily.  User-FriendlyDoes your website pass the grandma test? If your 90-year-old grandma who isn’t the least bit tech savvy can navigate your site, you’re on the right track. Create a consistent layout with clear visual cues that help users find exactly what they’re looking for. Avoid annoying popups and dead ends and include suggested content to encourage your visitors to keep exploring your site!  Mobile FriendlyYour website needs to look great on any device! You might need to condense your menus or upgrade your formatting to ensure that mobile users get the same great experience as desktop visitors.  Quality ContentIf you don’t fill your website with valuable, helpful, engaging content, your visitors won’t stick around very long… Go beyond the basic homepage with project galleries, FAQs, blogs, and video posts. The more great content you provide, the more likely you are to get conversions.  Clear CTAsIf you want potential clients to take action, you have to tell them what action to take! Do you want them to book a call or consultation? Share your latest social media post? Subscribe to your mailing list? Leave a review? Include a clear, concise call to action that leads clients exactly where you want them to go.When it’s time for a website upgrade, you need Resonetrics to the rescue! Our website design and development experts can enhance your web presence and implement a refresh, redesign, or rebrand in no time! Visit https://resonetrics.com/services/ to learn more! 

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5 Clients You DON’T Want!

5 Clients You DON’T Want!

You’ve got to have a steady stream of clients to keep your business growing and thriving, but that doesn’t mean you should take on EVERY client that walks through your door! Your time is valuable, and you don’t want to waste it on clients that are more trouble than they’re worth. Save your services for loyal, appreciative, easy-to-work with clients, and avoid these 5 duds at all costs! Time WastersThey booked a consultation, you designed a project plan, they’ve asked a million questions, and they STILL won’t pull the trigger. Enough wishy-washy. Time is money, so stop wasting yours.  Annoyingly NeedyTaking on a major home improvement project is a big decision, but you don’t have time to hold every client’s hand through every step of the process! Avoid clients that require countless phone calls, hourly updates, endless reassurance, or a daily deluge of questions. You can’t run your business if you’re too busy babysitting your clients.  Budget BustersYou know those clients with champagne taste on a beer budget? Steer clear whenever possible. If they want to haggle over every penny or argue over every unexpected overhead, you’re better off choosing clients that have the budget to support their vision.  ComplainersUgh, they’re the worst! These are the ones that are NEVER satisfied. They’ll nitpick and second-guess everything you do, no matter how great the finished product is. Plus, they’re never going to leave a great review because they’re never satisfied with anything!  Late PayersHow will you pay your bills if you can’t count on your clients to pay theirs? If they don’t pay on time, they’re not worth your time. Put a note on their account so you won’t find yourself chasing down payment the next time they come knocking! The marketing experts at Resonetrics specialize in bringing high-quality leads directly to your door! Check out https://resonetrics.com/problems-we-solve/ to learn more. 

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Am I Optimized??

Am I Optimized??

An optimized website can be a powerful tool for your home service business. It can drive more traffic to your website, expand your visibility, and boost the effectiveness of your paid ad campaigns. You’ve probably heard about optimization, but you might still have some questions, like “What does optimization mean?” or “How do I optimize my website??”When you’re ready to optimize, Resonetrics can help, but in the meantime, here are a few tips to get you started! What is Optimization?Optimization refers to actions you can take to improve users’ experience, boost website traffic, and up your conversion rate. How Do I Optimize My Website? There are several simple things you can do to improve your users’ experience and boost your business in the search engine results.  Know Your AudienceWho are they? What are they looking for? What are their priorities, pain points, and budget? The more you know, the better prepared you will be to meet their needs. Understand the Buying JourneyCustomers will visit your website to learn more about what you do before they’re ready to buy. Your job is to provide appropriate content for each stage of the buying journey. If you lead them from awareness to purchase, you’re far more likely to land that conversion.  Test Your ContentYou have a general idea of what will appeal to your customers, but testing helps you determine the winner every time. Try out different formats, layouts, navigation menus, and design elements to determine which one resonates with your clients.  Optimize for MobileYou want your content to look as good on a phone screen as it does on a desktop, so you may need to condense your menus or update your layout. Make sure your most important information is featured first and avoid annoying popups that compromise mobile users’ experience.  Optimize for SEOChoose the top targeted keywords for your industry and area. This will make it easier for potential customers to find you and boost you higher in the search engine results.  Make It Fast! Loading speed is a BIG deal! Customers aren’t willing to wait around for a sluggish site to load, and that might cost you business. Plus, load speed can affect your search engine rankings, so you’d better make it snappy! Need help optimizing your website? Resonetrics has got you covered! Visit https://resonetrics.com/problems-we-solve/ to see what we can do for your home service business! 

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